Motion Picture Herald (Apr-Jun 1931)

May 9 . 19 3 1 MOTION PICTURE HERALD 45 THE $H€CT EEATUCE DOUBLE BILL FIGHT TO BOOST SHORTS NEWS PICTURES FOX MOVIETONE NEWS — No. 63 — President Hoover gets wet in Dixie storm — Governor Roosevelt is expert on trees — Happy days arrive in Czechoslovakia — Airplanes assist California fruit growers — Samoans do sasa-mauluulu — New York's skyscrapers only make Henry Mullins laugh— Track stars meet in Penn relays. FOX MOVIETONE NEWS— No. 64— Spaniards hail Their republic — New Chicago mayor is inaugurated— Speed kings race in Monte Carlo— Italian royalty hailed in Africa — Amateur boxers hold tournament in New York— Colorado woodsman sounds like a bird. HEARST METROTONE NEWS— No. 26^African tribesmen hail the heir to Italy's throne — Philosophy from Russia's Grand Duke Alexander, royal exile — Happy Germans bid adieu to winter — Here's real test for trusting wife — Metrotone films Alfonso in exile — Youngsters show their new styles — Aviator in Tennessee crashes for the fun of it. HEARST METROTONE NEWS— No. 26J— Big guns "oark for West Point cadets in Maryland — Motor speedsters at it again in New Jersey — World's highest skyscraper opens in New York — Wellesley girls welcome Maytime — King of Siam gives thanks to America — Geishas of Japan do things to America's national game — Wrestling champ meets tough opponent. PARAMOUNT SOUND NEWS— No. 79— Wild West rodeo flashes in California — Panama Canal slated to grow in width and depth — Hail Sweden's king in Paris — Dogs who made good are decorated in New York — Gertrude Ederle recovers health in Porto Rico — Africa hails Italian prince. PARAMOUNT SOUND NEWS— No. 80— Army planes fly by radio — Jesse Harper, Knute Rockne's successor at Notre Dame — German navy prepares for Baltic war game — Hail Siam's ruler in Washington— Tripoli celebrates visit of Italian crown prince — Wrestling as it is done by champions in New York. PATHE NE\yS— No. 38— War birds train in Washington for big air show — Survivor describes Sandino massacre — Latest cot'ton styles in 1931 crop shown in New York — Thousands of web-footed ducklings on Long Island farm — Russia's five-year plan — Circus acts as doctor to litMe Bellevue patients. PATHE NEWS— No. 40— Empire State, world's tallest building, opened in New York — Army planes drill in clouds by radio commands — Russia's fiveyear plan — German fleet displays strength in Baltic Sea — Little Betty Roth takes air trip as stowaway— Mat stars meet in season's best card in New York. UNIVERSAL NEWSPAPER NEWSREEL— No. 36— Fire razes $1,800,000 building in Berlin bought fewAmerican Embassy — Artillery tests motor pontoons as crossing aid in Maryland — Colorful rites mark European Royal union — News Paragraphs — Loyal Arab sheiks hail visit of Italian throne's heir — French ace wins annual Grand Prix in Monaco. UNIVERSAL NEWSPAPER NEWSREEL— No. 37— Columbia oarsmen beat Yale and Penn in annual classic — Flames bar rescue in Texas oil fire in which eight die — Dewey honored on anniversary of Manila victory — Thousands greet arrival of ex king of Spain in London — Tallest structure in world opened in New York — News Paragraphs — New York communists quiet in May Day meet — Navy Demonstrates aerial torpedoes in Pacific sham battle. "Pop" Warner and Wisconsin Coach in Universal Series Glenn ("Pop") Warner, football coach at Stanford "U," and Dr. Meanwell, basketball mentor at Wisconsin "U," have been signed by Universal to appear in its Christy Walsh all-America sports series of 26 one reelers. With the addition of Warner, who will make four, the series will present Notre Dame's system. Director Albert Kelley is now filming at South Bend the four subjects written by the late Knute Rockne. The Warner pictures will be made at Stanford, and the basketball series at Madison. Other signed to date for the series are Vincent Richards, Babe Ruth and Charlie Paddock. First "U" Serial of New Season Going Into Production Soon Hollywood — "Danger Island," story of a struggle between whites and savages, will be the first new season serial to go into production at Universal City. Kenneth Harlan, who has the lead in the "U" serial, "Finger Prints," will head the cast. Ray Taylor will direct. Cast will include Lucille Brown, Beulah Hutton, Tom Ricketts, William Thorne, Andy Devine and Walter Miller. Following "Danger Island," the next will be "Battling With Buffalo Bill," starring Tim McCov. Beauty Secrets to Paramount A series of short subjects, "Beauty Secrets from Hollywood," has been produced in technicolor by Robert E. Welsh and will be distributed by Paramount. "Beauty Secrets" will show the methods employed by stars to embellish physical charms. Neysa McMein in Sporlslant Neysa McMein, illustrator, will appear in one of the Ted Husing "Sportslants" series, being made for Vitaphone. Count George Sentelli of Italy engages in a fencing match with Norman C. Cohn, national champion, in another. Mascot Production Staff Set at Tec-Art Studios Nat Levine, president of Mascot Pictures, has completed his production staff, with permanent headquarters at the Hollywood Tec-Art studios. B. Reaves Eason is chief of directorial stai¥ and Ford Beebe and \^^yndham Gittens will be engaged to write. The Eastern staff includes Thomas McConnell, general sales manager ; Charles Reed Jones, advertising and publicity; Jerome S. Kessler, general manager, and Aaron L. Dicks, director of exhibitors' service. New RKO-Pathe Comedy Series Hollywood — Edgar Kennedy has started production on a new RKO Pathe comedy series, titled "Mr. Average Man," in which he will star. Publix Starts Building Up Shorts to Counter-balance Double Shows At Competitive Houses Short subjects will automatically receive a stronger boost when national distributorcircuits get under way active machinery to halt the rapidly growing double featuring "evil." Publix started the ball a-rolling this week in Chicago, hotbed of double bills, when Division Manager Walter Immerman instructed Publix managers in that territory to hereafter give considerably more thought to advertising and promotional work on short subjects. This is taken as verification of the decision of major interests to build up shorts to the point where they will counterbalance the extra feature on double bills of competitive houses. Increased use of short subject advertising accessories and increased lobby and newspaper space devoted to short subjects will be the rule. Screen advertising and front displays will also be utilized in the new short subject exploitation plans, and theatre art departments will be instructed to devote special attention to attractive cutouts for the shorts. Extended use of short subject stills and press sheets will also be the rule. A theatre manager will be expected to possess an intimate knowledge of certain short subjects of special value to his theatre or neighborhood and arrange his displays and advertising accordingly. Sennett Studios To Work Through Summer On Films Hollywood — Mack Sennett, producer of Educational's two-reel comedies, with 26 on his schedule, will keep his studio working through the summer to clean up this season's product, with the writing staff working on ideas for next season's product. Sennett will continue to release his entire output through Educational. The Educational schedule is completed and the Metropolitan studio is finishing "The Foolish Forties," a Tuxedo comedy, and "Elbow Room," and plans for next season are being pressed. In May will be released "Cowcatcher's Daughter," "Ghost Parade," "Speed," in natural color; "Hold Her, Sheriff," "Movie Town" and "Monkey Business in Africa." Diners See RKO Pathe Shorts Grantland Rice, Johnny Farrell and Knute Rockne sports series released bv RKO Pathe were featured at the annual sports dinner in New York.