Motion Picture Herald (Apr-Jun 1931)

Record Details:

Title:
Motion Picture Herald
Date:
Apr-Jun 1931
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Apr-Jun 1931)
Leaf #:
000886
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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56 MOTION PICTURE HERALD May 9 , 19 3 1 Produced by — Norman Krasna HOLLYWOOD NEWS ITEM: Queen Marie of Rumania is to appear on the stage according to reports received from authoritative circles. The Queen is to make her ' stage debut in a play written by herself. It is expected she will appear in the fall. PROBABLE HISTORY OF EXPLOITATION CAMPAIGN First night revieifs: THE RUMANIAN BEAGLE The most charming, beautiful, talented, gracious star ever on the stage is Queen Marie, our darling, lovely. Queen Marie. The play was written by Her Majesty. It is the most marvelous, greatest, dandiest play ever written. Better than Shakespeare. Hooray for the Queen. Announcement in THE RUMANIAN BEAGLE folloiving day: The editor wishes to announce the resignation of its eminent dramatic critic, M. Pastafazool, who has been appointed Minister of the Exchecquer by Her Majesty, Queen Marie, last night. Extract from the Communist paper, THE RUMANIAN RED HOT Another play opened last night. Couldn't tell name of star because programs were not given away in balcony. Looks like another stock company. The fat dame who starred probably owns the show. Full of paste jewelry. Lousy show. Lousy star. Lousy. Announcement in THE RUMANIAN RED HOT following day: The editor is sorry to announce the demise of its beloved dramatic critic. Honest John Alleyoop, who was run over by a two-ton truck while sitting in his parlor. The coroner is unable to discover whether 'his death was due to the truck, the arsenic in his cofifee, the knife wounds in his back, or the bullet hole in his head. He is dead^ however. Albert Bouncer succeeds him. Announcement in THE RUMANIAN BEAGLE one zveek after premiere: Her Majesty, Queen Marie, announces the creation of a National Theatre Week, to begin immediately. Every dtizen is required to attend two theatre performances during the week or submit to a hundred dollar fine. There is only one show now running m the country. Report of the Secretary of the Treasury : For some mysterious reason we have collected over $2,000,000 in the last week. Thousands of hundred-dollars fines have poured in, all with notes running about like this : Enclosed find my hundred dollar fine for not attending second performance of play. You're being gypped at a hundred dollars. You could have got a thousand. Announcement from The Royal Palace tivo zi'ceks after premiere: The army and navy have been given temporary leave in response to their request to see Her Majesty Queen Marie in her play. Without pay. Annoimcement in local papers: Madame Lup«scu will open in "H I Were Queen" at the Music Box tomorrow night. Box Office Report in Rumanian Edition of Motion Picture Herald: "If I Were Queen" smash hit. Other show in town dving. Announcement in THE RUMANIAN BEAGLE: A gang of Communists last night bombed the Music Box. Queen Marie said she was sure they were Communists. Announccmctii in local papers: The management of the Royal Theatre announces the acquisition of a number of noted players to be added to its present cast. They are : The Prince of Wajes, who has not yet accepted ; King Alfonso, who has just recently closed a long engagement in Madrid, and Bobby Jones, prominent film star AAA Well, by now you get the idea. That's what's the matter with the motion picture business right now. We need a couple of stars who can "persuade" the public to attend. I got a remedy. The industry can have it for what it's worth. First, we frame a swell war with Italy. Well, wlc lay down. So. what happens? Mussolini takes us over. So he's King. O.K. We give him a picture contract. He stars. Whoops! Sellout. The industrv mav mail the check to NORMAN KRASNA Biys+one in New York John Blystone. who recently completed "Young' Sinners" for Fox. has arrived in New Y'ork from Hollywood for a brief vacation. Century Appoints Brody Century circuit has appointed Sam Brody assistant publicity director. He was formerly with the Roxy press staff. Dellinger Dies at Batavia Rochester, N. Y. — Edward J. Dellinger, for 20 years manager of the Dellinger, it Batavia, died there at the age of 69. Alison Skipworth Leaves for Coast Having completed her role in "Night Angel" at the Paramount New York studio, Alison Skipworth has left to fly to Hollywood to fill another motion picture engagement. Harry Joe Brown to Direct Hollywood — Harry Joe Brown, recentlv appointed associate producer of RKO Pathe by Charles R. Rogers, production executive, will direct at least one picture a year. Gordon in Legit Piece Hollywood — Gavin Gordon, whose last picture was "Shipmates" at MGM, will leave for New York soon to take a role in a stage production. Studios, 'Changes Will Discontinue Issuance of Cues Hollywood — Establishment of the Standard Release Print has made possible the abandonment of cue sheets for projection of ' sound pictures, according to the Technical Bureau of the Academy of Arts and Sciences. Studios and exchanges have been notified by Lester Cowan, manager of the bureau, ■ that distribution of cue sheets with prints ' may be safely discontinued. Spaces left for the purpose in the standard print will be used by studios for any special informa ' tion or statement of fader settings which , the projectionist should have to run the • show. Approval of this change in practice has been given by the Producers-Technicians Committee of the Academy. Abandonment of cue sheets will mean a ' saving of several thousand a year to each of the companies which have been sending them out with prints since the introduction of sound, it is stated. Meyer-Rieger in Trailer Field To Open Offices in Key Cities Expected competition to the recently formed National Screen-Advance trailer combination will materialize when MeyerRieger Lab enters the field with offices at New York, Los Angeles and Chicago, in charge of Louis Meyer. Original scenes of features will not be used, the new unit concentrating on animation with special effects. CHANGES IN THE SALES EIELE Denver — J. R. Beale, transferred to Portland, Oregon, as Columbia exchange manager, succeeded by R. J. Garland. AAA San Francisco — J. E. Tillman, now local branch manager for Columbia. Phil Weinstein returned to organization as salesman. AAA Cleveland— Arthur Goldsmith, RKO Pathe city salesman, replacing Henry Laws, resigned. S. :K. Gerson added to sales staff, out-of-town territorv. AAA Detroit — Henry Zapp, formerly RKO Pathe branch manager, appointed manager of Standard Film Service local office. AAA Pittsburgh — Lou Lefton with Standard Film Service Company as salesman. AAA Denver — Tom Wickham with Sheffield exchange as salesman. A A A Fox changes include Clyde Eckhardt, pro i moted to district managership of Chicago, Milwaukee, Minneapolis and St. Louis territories. Place as Chicago exchange manager taken by M. A. Levy, formerly in charge Minneapolis exchange. J. H. Lorentz, now exchange manager at Minneapolis. Roth becomes district manager for Kansas City, Omaha, Des Moines. Oklahoma City and Memphis, with headquarters in Kansas City. His place as exchange \ manager at Cincinnati has been taken by \\\ C. Gehring.