Motion Picture Herald (Apr-Jun 1931)

66 MOTION PICTURE HERALD May 9 , 19 3 Now Try "Twin Nites" One of the most successful community stunts ever called to our attention was "Twin Nite." This particular gag is a combination of about a half dozen other business promotion ideas all rolled into one. Those of you who keep a file of these publications will find a complete resume of a "Twin Nite" affair on page 1154 in the issue of Sept. 28th, 1929 (Motion Picture News). Briefly, the idea is to encourage every pair of twins, regardless of age, to enter into the spirit of the "Twin Nite." Give it plenty of attention from the standpoint of advertising and publicity. Tie the local paper into the affair in one way or another. Those of the twins who can entertain should be played up. Try to get some of the merchants to dress up a few pair of the twins. Offer sufficient inducements to insure a good sized enrollment. Whether your community has a half dozen or half hundred pairs of 'em, you should not be satisfied until they are all lined up for the big night. As a box office bet you will find few stunts to equal this one. The very idea of the gag is enough to create interest in the entire community. Surrounded with the right kind of publicity this should hang them from the rafters the night or nights, it breaks. Janeeky's Kid Klub In Kenosha, Wis., Is A Valuable Feature 2,500 kids in 21 wrecks! That's the record held by Harold Janecky, manager of the Warners' Kenosha Theatre, Wis., and established when he started his kiddie klub. And ■ what a sensation is this klub in Kenosha and the surrounding territories. The kids are practically crazy about the Club, and it is seldom that one out of the entire 2,500 enrollment will miss a meeting. They cram into the theatre on Saturday and have one wild time. The house is theirs and of it. And Janecky, too, makes the most of the kiddie klub. He knows that it can be an in afternoon they make tlie most valuable asset in obtaining and holding the good-will of the citizens of the town. Through a nationally known mail order house, he recently promoted a load of marbles, and staged a marble shooting contest that delighted the heart of every kid. Special teams were designated and playoffs held every Saturday morning. Those kids clicking through to the finals were given sporting goods as awards of merit. The last of May, Janecky plans to stage his big kiddie revue, which will be held at the theatre, and in which over 50 of the most talented kids will take part. This, we say now, will bowl 'em over ! The photo we are showing was a very large one. But it couldn't get in all of the kids that were on hand the day the kids held their Saturday party and saw "City Lights." What an affair. tn t)ou The Be« of Luck * Warner Bros. Kiddie Club" Th, Kenosha if Fax'onle Theatre WARNIR BROS. KENOSHA THEATRE FREE PHOTOGRAPH TICKET PRESENT THIS CARD TO RUDBERG*S STUDIO 6 1 0-59th Street Phone 563 1 FOR FREE SITONG FOR PHOTOGRAPH All Children moit be accompiDed by PARENT or GUARDIAN Warner Bros. KeoMba Theatre Free Dancing Lesson Admission KIDDIE CLUB DANCING SCHOOL THIS TICKET TO INSTRUCTOR And talking about "City Lights." It got a great campaign at Janeeky's hands in Kenosha. One of the most effective of the exploitation stunts was having two girls in the window of a local store, call up residents of the town, in full view of passersby, and tell them that the Chaplin opus was on view at the local playhouse. The windows were lettered with copy on the picture. The gag created lots of attention and comment. We are showing here, the front for the picture. Look it over and see if there isn't a point or you'd like to use should you be planning to play the picture. Now about those tickets we are showing. They represent a few of Janeeky's many activities on the kiddie klub program. There's a birthday card; a card for a free dancing lesson; and a card for a free photograph. Janecky has contacted numerous merchants in the town and obtained from them these special features for the kids. The merchants are always more than willing to co-operate with him. And, oh yes ! Before we sign off on this little story we'd like to tell you that the showman gave Kenosha a great treat not so long ago in the form of a stage wedding, that was more than a wedding; it was an event! And how the theatre was packed the night of the occasion! The day of the wedding, Janecky made a corking last-minute move by distributing heralds announcing the wedding to be held the same night. Janecky is displaying some fine showmanship out in Kenosha ; he most assuredly rates a compliment on the splendid manner in which he has made his kiddie klub one of the biggest and most active in the state. Should you wish to correspond with him about it, desiring information on any angle of kiddie klub building activity, we think that if you'll drop him a line at the theatre, he'll give you the desired information. Right, Harold? Newspaper Break Was Obtained By T. Kane From Realty Dealer Just another racket, was what we might characterize Tom Kane's penchant foi grabbing space for the house he manages, the Sequoia The atre in Redwood City, Cal. =^^^^^^^=^^=^=^= Not so long ago, Tom was talking to Charley Holt, one of the biggest of the real estate operators on the Peninsula for years, and in the course of the conversation they spoke about kid business. Then Tom shifted it over to ask why Charley hadn't been pulling some fast ones as in former days and giving the buyers of real estate an opportunity to make some dough. Tom inquired: "Charley, why don't you tell the people about those sleepers like you used to?" Holt replied to the effect that things weren't like they used to be, but if he came across one in the near future he'd take a chance. Well, it happened. And Holt told the folks by means of an ad that during his conversation with Kane the subject had been mentioned. To make a short story still shorter, Holt stated that he had lots for sale, 18 of them. And the climax is this: 18 lots were sold, as a result of the ad. Holt got the dough; Tom got the publicity as the ad was a big one; and the persons purchasing the lots were satisfied. What more can you ask for? P. S. — A "sleeper" is something of immense value lying around under your nose that nobody wants, but when discovered, everybody wants it. Get Well Pat! We're wishing P. A. McGuire a mighty speedy recovery from his recent operation. "P. A." happens to be advertising manager for the International Projector Corp., and the daddy of Better Projection. His efforts on behalf of the projectionists are well known from coast to coast and as the leading light of the Projection Advisory Council he has had to put in many extra licks of work to get things moving. His many friends will be delighted to know that McGuire is rapidly recovering his health and will be back at his desk in about two weeks.