Motion Picture Herald (Apr-Jun 1931)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

62 Better Theatres Section May 9, 1931 The Perfect Screen Lens Adaptable to Any Projector ^ss»^^^ The construction of ■ wm'' tli^s lens, deviates m radically from all m jjfP. previous types hereP Hp tofore known and is Jplf guaranteed to inH i^l^p crease the illuminaB flBB^ tion and greatly real -W^Km duce your electricity K expense on projecB 'JHB tion. The very long B over-all length perW' "^Bf mits the rear lens to ■ come as close as ft WKm possible to the gate M-j^^^HL and therefore gather all the light rays. USED BY LEADING THEATRES EVERYWHERE Projection Optics Co., Inc. 330 Lyell Ave. ROCHESTER, N. Y., U. S. A. supply me with some particulars, which I have used in the preparation of this article, in doing so he writes : "I am merely supplying a skeleton diagram showing the methods used in organizing and maintaining Loew's projection department and roughly explain how it functions. Time does not permit setting forth all the details I would like to lay before your readers. I think, however, some idea has been given of the method of handling the enormous amount of detail which comes to this department and THERE DOES not seem to be an end to the motion picture palaces this industry is erecting through its various great theatre chain organizations. I was invited a few days ago by Lester Isaac, director of projection for Loew's circuit, to visit the new Triboro theatre in Astoria, Long Island, which is Loew's newest addition and one they can be proud of. This theatre is under the management of William Nitschke. As we entered we noticed a very restful effect. It seemed unusually "soft" for a motion picture theatre. This effect is obtained by an entire lack of marble in the lobby. It is very pleasingly finished in what at least looks to be Circasian walnut. An elevator brought us to the door of the projection room — if that is what it can be called. The main room is at least 50 or 60 feet long, with a ten foot ceiling and a depth of something like 12 feet. At the end of this great space is a rewind room about 8 x 12 feet in size. Beyond this is a short hall from which opens a good-sized battery room and a toilet room. The storage room containing a substantial metal-covered work table is probably two feet deep by at least 18 feet long, extending along one side and one end of the room. This room is at least eight feet wide by very close to fifteen deep. It contains steel-enclosed lockers, a 12-drawer steel locker for gelatin, a good stock of carbons and other extra parts. The battery room, aside from the batteries, contains a motor generator set used for charging batteries. The rewind room has a very excellent 15-compartment reel storage cabinet of pressed steel. Each compartment of this cabinet connects to a large pressed steel vent pipe leading to the open air, so that in case of fire not only is the fire confined to the single compartment in which it started, but also all the gas and smoke pass away to the open air. In the rack under the steel hand rewinder table I made note of 24 projector reels, all brand new and in first class condition. On the hand rewind table was a film footage counter. The hand rewinder also has a plate which may be instantly attached to the rewinder so that film may be wound into a roll. There is another 10-compartment film storage container, a Griswold film splicer the constant effort made to give our pub lie good projection. I think it is no mor( than fair to make very clear that such ; department could not be organized oi operated without the help of others. 1 therefore want to give all possible credit tt my able assistant and to the confidence ano patience shown by my immediate superior Mr. Charles C. Moskowitz. I am alsc indebted to various organizations seeking to develop higher projection standards and to all my associates in the motion picture industry." and two Neumade leader boxes, one containing white and the other undeveloped leader film. There is an iron container under the table with a foot lever, in whichto deposit waste. On the wall is a steel cabinet with six round bottom shelves. This is for the purpose of storing smaller; reels of leader, etc. Film cement is con-, tained in a Neumade metal-glass container, which, instead of a brush, has a perforated flat metal filament by means of which, cement is distributed on the splice. This is excellent, except for the fact that they are not air tight, and cement deteriorates very rapidly when exposed to air, particularly if the air should happen to be the least bit damp. The floors are of cement, either stained or painted. Decoration is dark green to the height of seven feet. At the left end in the main projection room is space for two effect projectors, one of which, a Brenkert Master Brenograph. Model 57, has already been installed. Over this projector and the one that is still to be installed is a great canopy connected at either end to the vent pipe; There are three motion picture projectors installed, equipped with Hall & Connolly high intensity lamps. There is space and connection for the fourth projector. Back of the motion picture projectors is a small steel cabinet in which fuses, etc., are stored. Also, about four feet from the floor are two steel cabinets for carbons. The sound equipment is Western Electric of the last model. Under each observation is a Weston speed meter. Also at each projector there is a pair of head phones, to be used by the projectionist in listening to the sound. At the right hand end of the room are two Hall & Connolly spotlights equipped with colors. The projectionists have telephone connection with all parts of the theatre. Beyond the right end of the main room is a large motor generator room, in which are housed two type C. P. 30 KW. Hertner Transverters. There is also a rheostat room in which is contained 10 rheostats, averaging probably 150 amperes each. These rheostats act as ballast for the motor generators. The projectionists on duty when we arrived were S. Goldfarb and J. J. Cronin. Off duty projectionists were R. Russo, G. Langer and S. Friedman. PERFECTED FOR THE SMALLER THEATRE Traveltrol has brought reliable, automatic curtain control within the easy reach of every theatre. Both Traveller and Operator are designed for the needs of the smaller stage and built to wi+hs+and years of hard service. You can't match this equipment at our price. Write us for full particulars. Trade Mark ECONOQUIPMENT MFG. COMPANY AKRON OHIO LOEW'S TRIBORO PROJECTION FACILITIES