Motion Picture Herald (Apr-Jun 1931)

64 Bet ter 71; cat res Section May 9, 1931 Oily and Gritty Prints Will Ruin the Patronage of any Theatre Dirty and spotty projection, with thunder-crashing sound reproduction, is caused by oily and gritty prints. The projectionist's skill in the operating booth is jeopardized and critical patronage is driven to theatres where clearer pictures and sound are produced. Film Exchanges which absorb the oil and sweat accumulation from their prints with absorbing paper, furnished with all Waxolene Film Processing Machines, always furnish films free from oil and grit. This enables the projectionist to produce Clean — Clear projection and sound. Waxolene Processed Prints are near fool-proof, with assurance of longer life and greater ease to eyes and ears of theatre-goers. Theatres and projectionists will benefit greatly by insisting on Waxolene Processed Prints from their Film Exchange. REX FILM RENOVATOR MFC. CO. 73 E. Nagh+en Street Columbus, Ohio THE NEW DECORATED QUARTZ PYROLOID DRESSERWARE" IS SWEEPING THE COUNTRY 2 COLORS— NILE AND CORAL 4 DEALS— 11c TO 14c PER PIECE — NO COUPONS — NO SPLIT PIECES PYROLOID SALES CO., ATHOL, MASS. "SALESMEN IN EVERY STATE" The Men in Authority Read Better Theatres More than 85 million dollars will be spent in building motion picture theatres durinji 1931. Many millions more will be expended in remodeling operations — bringing old theatres up to date. So it is certain that at least one hundred million dollars will go into these operations this year. Better Theatres — published every fourth week as a special separate section of MoiloN PiCTURiHiUAi-D reaches every important owner, executive, operator and builder concerned with theatre construction, equipment and maintenance. The circulation is more than 18,000 ABC. We will gladly tell \ou more about this rich market and its complete coverage by Better Theatres. Qiiigley Publishing Company Fiiblisliers Better Theatres Motion Picture Herald Motion Picture Daily 1790 Broadway, New York, N. Y. WORLD'S RECORD A LETTER (presumably from Earle Holden, Fairfax theatre, Miami, Fla. ), reads in part as follows: "The piece of film attached to this letter holds, I believe, a rather unique worlds record. It has been projected 1,440 times. The question has often arisen as to the life of a film, especially as regards sound prints. We started using this trailer January 1, 1930. It was attached to the end of the newsreel. Its use was discontinued October 21. Between these two dates, it was used at five performances each day, making a total of 1,440 projections. "Because of the waste each week in making attachment to the newsreels, the trailer was, of course, gradually shortened. Fbr this reason only, we finally took it off. The sound on the last day was just as good as on the first day it was used. "I send you this in the belief that it would be of interest to your readers. The fact that it is in such perfect condition after such an amount of use, reflects favorably upon the reliability of my projection staff. They keep their equipment clean and know how to handle sound prints. My projection staff includes E. Prince, R. Perry, J. C. Sauls and C. M. Boyd. If any mention is made of this film, please give the men a break." The condition of this piece of film, which carries the legend, "The End," with the word "Publix" between, is proof-positive that what this department has been telling you for years is true ; namely, that it is entirely possible to project films hundreds of times without any appreciable damage to the film. However, in order to do thi; there must be something more than "machine operators" in the projection room. There must be men who not only understand their equipment, but men who take pride in their work and have energy which stirs them on to keep their equipment in perfect condition. It also is necessary that there be a theatre management that will supply what is necessary to keep the equipment in perfect condition. Examining this bit of film, one notes first of all it apparently has not been smeared with oil, which proves that Messrs. Prince, Sauls, Perry and Boyd are not of the sort who are too inefficient, or perhaps I might better say, too lazy to prevent any oil seepage from reaching the film. Secondly, the sprocket holes of this film are in a condition which proves the aperture tension of the projectors to be properly and intelligently adjusted. Thirdly, considering the fact that this film has been rewound almost 1,500 times, its condition shows that rewinding has been properly and efficiently done. My compliments to these projectionists, and to the theatre manager who wrote this letter. As I said in the first part, his name is presumably Earle Holden, though the letter is signed merely "Earle." Evidently he appreciates good work in the projection room and is not unwilling to give credit and show appreciation for it. Possibly that is one reason why his men do such high grade work.