Motion Picture Herald (Apr-Jun 1931)

Record Details:

Title:
Motion Picture Herald
Date:
Apr-Jun 1931
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Apr-Jun 1931)
Leaf #:
0001038
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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1931 —The crowniiis jdory FIVE GLORIOUS COMEDY GROUPS FROM THE HAL ROACH STUDIOS 8 LAUREL AND HARDY Last year Stan and Oliver made'six grand comedies — but the public raised an awful howl — laughing with Laurel and Hardy but six times a year was not enough. So popular demand will have its way — eight releases for '31-32. Regardless of the number of their pictures, Laurel and Hardy during the past year have clinched their recognition as the funniest and most popular comedy team of picturedom. It's the comedy series tha exhibitors advertise like features — the series that mean plenty of extra wear and tear on your box office, hi spired by the ever increasing approval of the public baffled Stan and portly Ollie will serve up the fines fun fare of their careers during the months to come 8 CHARLEY CHASE When one exhibitor said that Charley was in a class by himself he expressed the sentiment of the exhibition field generally. While comedians come and go, he now rounds out several years of riding the crest of the wave of popularity. Next year with a lot of breezy stories 8 OUR It's the Gang's tenth birthday, folks, and you're all invited to the party. Our Gang originally just an idea in the box office mind of Hal Roach has come on down the years to their heritage of being the screen's most popular kiddies. What a record of success to tie a box office to! Bob McGowan, who has been with this unit through the years, continues as their directorial uncle blowing Charley's way, his wave will roll along with a roar of laughter to lighten any showman's heart. Hi His forthcoming pictures are of the nimble, singing dancing, debonaire^ variety that only Charley can put across. GANG and his tiny star nieces and nephews are, "Chubby" Wheezer, Maryann, Farina and Stymie, Echo, Shirley Pete, the dog, and Jackie Cooper. Right now with this "get-the-kiddies-back-to-the-movies" movement going^ strong, you can't do without Our Gang. Get them and advertise them! 8 THE BOY FRIENDS When you think of this comedy series, think of the great stars of pictures today who achieved their first screen success under the auspices of Hal Roach — Laurel <St Hardy, Our Gang, Harold Lloyd, Charley Chase, Bebe Daniels, Lupe Velez and many others. Hal Roach is set to turn loose the full power of his studio staff on the continuation of this success series. David Sharpe, Gertrude Messinger, Mary Kornman, Grady Sutton and Mickey Daniels, you and all your patrons know. Their performances in this next series will be new bids for stardom. Comedies of youth for all who would stay young. Share their success all the way. 8 PITTS THELMA TODD Credit Hal Roach with another stroke of genius in having signed two of the screen's outstanding comediennes as a team! Zasu Pitts, the girl whose comedy steals the features from the stars — and Thelma Todd, the ravishing blonde fun-maker who makes men wish they were in the movies, too. Zasu, a bit of dumb. forlorn helplessness is the perfect foil for the brilliant, dynamic Thelma. Pals, but what a pair! Their adventures together constitute a grand, new comedy series and, as well, . another glowing chapter among the achievements of the Hal Roach Studios. Truly, the Laurel and Hardy of comediennes.