Motion Picture Herald (Apr-Jun 1931)

42 MOTION PICTURE HERALD May 2 3, 1 9 3 1 Project 1+ Perfectly May I be permitted to express my sincere compliments to Warner Brothers and Mr. George Arliss. I have viewed 'The Millionaire," a Warner Brothers production starring Mr. Arliss, three separate times. It was enjoyed just as well the third time as the first. I have been viewing motion pictures in large numbers for many years. In fact, to be exact, ever since the spring of 1905, In all that fairly long period 'The Millionaire" is, so far as I am able to recollect, the very first production upon which I felt unable to set forth any criticism of any sort whatsoever. I would suggest to all projectionists placing this production before theatre audiences that they make every possible effort — not merely a perfunctory one, but a real effort to project both picture and sound perfectly. Of course that should always be done, but just the same it would be especially unfortunate to have such a really magnificent production marred by poor projection of either the sound or the picture. Through courtesy of Warner Brothers I sat through the screening of the above named production In Warner's Winter Garden two times, and again once in the Beacon theatre. I must compliment the projection staff of both of these theatres. The results In both picture and sound were excellent. RICHARDSON should burn in series, since, if 1 unJerstand you right, that would make both lamps burn all the time. Your case is to me a bit of a puzzle. I can see no earthly reason why one lamp should last indefinitely and another burn out immediately, unless there be some defect or weakness in the burned out lamp. Only for the fact that you say that when lamps have successfully withstood the initial operation they last for an indefinite period, I would advise you to check up on your voltage and see if it does not vary a lot, running considerably over at times. I am going to print this, asking our readers who may have had some similar experience, if any there be, to write you directly. I know of no such general experience with Mazda lamps, and certainly it would not be tolerated. If any one feels able to help friend Johnson, let him write him direct. Erpi Installs Its 5000th Device Electrical Research Products has completed the 5,000th domestic sound installation. An installation in the Cinema Infanta, Teneriffe. Canary Islands, marks the first demonstration of talkers on the Islands. Another Western Electric system completed in the new Theatre Actualities le Journal, Paris, is the first in a series of eight houses which Reginald Ford plans to build in Marseilles, Bordeaux and Lyons. DeForesf Makes Deaf Device; Sees Television 'n Two Years Dr. Lee DeForest, in Los Angeles, has announced a new "theatrephone" invention, which he promises will permit deaf or partially deaf persons to enjoy talking films thoroughly. A small microphone is placed close to the sound horn back of the screen, with wires running to the seats. DeForest said he believed within two years commercially practical television will be available to the average home at small cost. Square D Company Markets A New Power Filter Unit The Square D Company of Detroit has put on the market a new power filter unit, designed to supply noiseless D.C. power from the ordinary A.C. line. There are no moving parts in the power filter unit, the action being entirely electrical, and, according to the company, resulting in little or no depreciation and low maintenance costs. Television Co. Opens in Nevv York Short Wave and Television Corp. of Boston has leased the 20th floor in the County Trust Building at 14th St. and 8th Ave', New York. Fifteen Hundred Theatres Exhibitors enthusiastically recommend Mellaphone on its outstanding attainments. Simplicity, accuracy, and startling realistic reproduction of tone. Results meet utmost expectations. Priced within the reach ot the smallest theatres. Write for Exhibitor's Booklet of Testimonials. MELLAPHONE CORPORATION and Six New York State Hospitals installed Mellaphone as a preference The startling realistic tones produced from the immediate installation of Mellaphone set this equipment forth as first choice. A second consideration is price, and the Mellaphone is priced so modestly that it tops all values in equipment of even close quality. ROCHESTER, NEW YORK NOW MADE FOR M^TIOGRAPH Alotiograph owners may now have the same perfected sound reproduction that Simplex owners have been enjoying through Syncrofilm. The same fundamental principle is employed— four times the usual amount of light is thrown on the photo cell through the sound track. The reproduction, as usual, is greatly improved. The same marvelously fine workmanship is found in the Syncrofilm for Motiograph. The film moves entirely on rollers, eliminating scratches and wear. The model for Motiograph has been thoroughly tested both in the laboratory and in daily use. Improved reproduction is guaranteed. You know what that means at the box office. Send now for information. WEBER MACHINE CORP. 59 RUTTER ST., ROCHESTER, N. Y. Export Office, 15 Laight St., New York Cable Address: Arlab, New York