Motion Picture Herald (Apr-Jun 1931)

Record Details:

Title:
Motion Picture Herald
Date:
Apr-Jun 1931
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Apr-Jun 1931)
Leaf #:
0001496
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

4 Because PARAMOUNT SOLND NEWS not only scoops all its rivals consistently on big free-for-all stories but continually presents sensational exclusive features. And gives you an up-to-date, 100% showmanship reel twice a week. Charlie Ruggles Smith-Dale Dane-Arthur Ford Sterlinp A[ St. John 4 Lulu McConnell 4 4 Another Billy House Big Name 5 6 7 Because PARAMOUNT TWO -REEL COMEDIES fulfill the two prime requirements of this type of entertainment: (1) Names that sell seats; (2) They're really funny. 32 for 1931-2. Because PARAMOUNT ONE-REEL PRODUCTIONS are given the same careful production attention relatively as Paramount features. And star such drawing cards as Eddie Cantor, Lillian Roth, Eugene and Willie Howard and scores of others. 52 for next season. Because PARAMOUNT SCREEN SONGS, produced by Max Fleischer, are the original singing cartoons and still the best by far on the market. 8 9 Because PARAMOUNT TALKARTOONS prove by sales that they are the leading single reel novelties-s available. 18 for 1931-2 Horton Smith Geo. Von Elm Jt>e Kirkwood Because PARAMOUNT PICTORIAL, featuring golf stars like the above and big shots like Rudy Vallee, Lowell Thomas, John Philip Sousa and a host of others, is a little giant seat-seller. One reel. 12 a year. IF YOU BUY PRODUCT ON FACTS, YOU WAXT PARAMOmr SHORTS