Motion Picture Herald (Apr-Jun 1931)

Page scan 0001560 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Apr-Jun 1931
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Apr-Jun 1931)
Leaf #:
0001560
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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18 MOTION PICTURE HERALD June 20, 1931 SIGN OF THE TIMES. Once no notice was given such advertising as a theatre might screen. Sponsored films have now made screen advertising an issue. Here is the reaction of the Arcadia, Philadelphia. MENACE. {Right) While on location First National's "I Like Your Nerve" company chanced upon this rattler, tvherenpon his villainous "speech" was recorded. DISCREET. Dolores Costello indulging in a bit of tub-side conversation with pre-televiston security. After a long absence from the screen, the Warner Brothers star will soon return in "Expensive Women," now in production. NAMED IN HER HONOR. Edwina Booth being presented with an orchid bloom valued^ at $2,500 which has been named the "Edwina" blossom in her honor. Miss Booth's prominence as a screen player came with the M-G-M production, "Trader Horn," in which she has the leading feminine role. Shown presenting her the blossom are Harold R. Seward, president of the Pasadena Chamber of Commerce, and Harold Daugherty, mayor of Pasadena: