Motion Picture Herald (Apr-Jun 1931)

Record Details:

Title:
Motion Picture Herald
Date:
Apr-Jun 1931
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Apr-Jun 1931)
Leaf #:
0001639
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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* now IS * the time to em cm cm buy & sell cm cm cm cm £^^(^1 Two great exhibitor organizations have come forward with aggressive advice to their members to "buy now and buy right." The lethargic condition of the day cries out for action. The t^i^ amusement industry, broadly based on the world's v^fyT widest market and the most fundamental of human desires, has today no cause to stand and wait ^J^fj or to view with alarm. ■w^^ "The money that was in this country in 1928 and 1929 is still here," exclaimed Mayor Walker of New York the other day. "Where is it hiding?" cm That money isn't hiding, it is just warily waiting. Aggressive selling can, will and does bring it out. Amusement buyers are the same buyers who today seek unusual values, ^ _ or appearances of value, in all commodities. The good £J^X^^ selling jobs of today are gathering rewards. The desire of people to "go places" — their desire to be amused — is inherent, so the picture business has a special y^g^ advantage in today's keen selling competition. The theatre tJ^XU^ owner and the producer must make them want it. The exhibitor dollar spent for product now is high in buying power, and a vital contribution, as well, to the continued success and normal growth of the industry. Normal buying activity now means better product for the big show season to come. Every motion picture success of the past ^JtJt^ has been built on courage. The foundation of every great success in the industry was laid in days of adversity. That is where the victors come from. COLVIN BROWN t-v5vvi General Manager Quigley Publications MOTION PICTURE DAILY MOTION PICTURE HERALD THE HOLLYWOOD HERALD