Motion Picture Herald (Apr-Jun 1931)

Record Details:

Title:
Motion Picture Herald
Date:
Apr-Jun 1931
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Apr-Jun 1931)
Leaf #:
0001643
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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June 2 7, 1931 MOTION PICTURE HERALD STRICTLY BUSINESS. As young Jackie Cooper signs a new contract that makes him an M-G-M player. The suddenly famous "Skippy" is shown with Louis B. Mayer, vice-president in charge of production. GRATIOS! (Right) A gesture of international friendship in Hollywood as the American Will Hays met Mexican Minister Genaro Estrada. i CAPRICE. Or, perhaps, a blonde in Hollywood looking for a gentleman. At any rate, Noel Francis, a Warner Brothers tribute to Beauty — at present in "Smart Money." MEASURING THE EMOTIONS. Science isn't leaving anything to mere guesses these days — not even how the movies affect you. Here is a case in point: Dr. William Moulton Marsden, consulting psychologist, is shown taking emotion tests of three types — Louise Estes, a blonde; Violet Carson, brunette ; and Helen Mack, red-head — while they watch scenes in Warner Brothers' "Smart Money."