Motion Picture Herald (Jul-Sep 1931)

Page scan 00088 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Sep 1931
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Sep 1931)
Leaf #:
00088
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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JUL -6 1931 BETTER THEATRES SECTION OF Motion Picture Herald Better Theatres Section, devoted to the design, construction, equipment of theatres, appears every fourth issue Better Theatres Section Motion Picture Herald NEV/ YORK 1790 Broadway Telephone: Circle 7-3100 Cable Address: "Quigpubco" GEORGE SCHUTZ Editor CHARLES B. O'NEILL Advertising Manager CHICAGO 407 S. Dearborn St., Telephone: Harrison 0036 HOLLYV/OOD Pacific States Life Building LONDON The Bioscope, Faraday House, 8-10 Charing Cross Rd., W. C. 2 W. H. Mooring, Representative Quigley Publishing Company, 1790 Broadway, New York City. Martin Quigley, Editor-in-Chief and Publisher; Colvin W. Brown, Vice-Pres. and Gen. Manager; Terry Ranrtsaye, Editor; Chicago office, 407 South Dearborn street, Edwin S. Clifford, manager; Hollywood office, Pacific States Life building, William A. Johnston, manager; London office, Faraday House, 8-10 Charing Cross Road, London, V/. C. 2, V/. H. Mooring representative. Member Audit Bureau of Circulations. All contents copyrighted 1931 by Quigley Publishing Company. All editorial and business correspondence should be addressed to the New York office. Better Theatres (with which The Showman is incorporated), devoted to the construction, equipment and operation of theatres is published every fourth week as section 2 of Motion Picture Herald. Other Quigley Publications: Motion Picture Daily, The Motion Picture Almanac, published annually, and The Chicagoan. IN THIS SECTION Vol. 104, No. 1 GENERAL FEATURES July 4, 1931 PAGE Reversing the Slope of the Main Floor: By George Schutz 12 The Warner in San Pedro 14 The Law of Contracts and Copyright: By Leo T. Parker 18 A Study in Adaptation: The Arlington Theatre in Santa Barbara, Cal 19 Seating Patrons According to Sections: By J. E. Tougher 24 Two New British Theatres: By W. H. Mooring 26 The Majestic, Wellington, New Zealand 28 DEPARTMENTS Modern Projection (31) The Prevention of Interfering Noises: By P. T. Sheridan 31 What the Manager Should Know About Sound (III) : By A Theatre Sound Engineer 34 F. H. Richardson's Comment 51 Projection Mart: Equipment News and Comment 60 Planning the Theatre (64) New Theatre Projects (69) MISCELLANEOUS Notes on Writers and Subjects in This Issue 9 Editorial 11 Equipment Affairs: General Equipment News and Comment 62 Some Properties of Continuous Projectors 68 New Inventions 70 Index to Advertisers 71 Where to Buy It 72