Motion Picture Herald (Jul-Sep 1931)

Page scan 00089 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Sep 1931
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Sep 1931)
Leaf #:
00089
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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July 4, 1931 Motion Picture Herald 5 It takes good Dimmer Plates to give the Stage Director the effects he wants says Harry Peters, famous for his stage lighting work at the Paramount, New York NOW that lights are being used throughout the performance in so many theaters, it takes good dimmer plates to stand up and give the stage director the effects he wants," says Mr. Harry Peters, Chief Electrician in charge of stage lighting at the Paramount Theater. "Unless you have exceptionally good dimmer plates in the dimmerboard there is danger of spotty lighting, over-heating and burn-outs. "Because dimmer plates are so vital to the smooth operation of my lighting system I check up on the plates I install. Only the best plates can stand up under service and take an occasional overload and come up cool and smooth as velvet." These are the reasons why C-H "Simplicity" Dimmers have been preferred by showmen for 30 years! Cool operation — freedom from burn-outs! The heat absorbing qualities of the resistance material in a C-H Dimmer keep it cool and long-lived. Double the usual number of contacts make your dimmerboard more compact, more easily adjusted to your changing requirements. Read the stage history of C-H Dimmer Plates in '■''Illumination Control jor the Modern Theater." Your copy of this book is free. CUTLER-HAMMER, Inc., Pioneer Manufacturers of Electric Control Apparatus, 1 2 5 4 St. Paul Avenue, Milwaukee, Wisconsin. : . ' . i ■ C-H **Simf>Iicify" T)lmmer Plates are supplied by lead' ing dimmerboard manufac' turers ^vith the board they install. Here is shotvn (I) the front of a typical dimmer' boards (2) the rear of the dimmerboard with the com' pactly mounted C-H Dim' mer Plate and (3) the com' plete C-H "Simplicity'* Dimmer Plate ^vith the direct rack and pinion drive ^vhich prevents play or "back-lash.** Insure velvet'Smooth lighting in your theater by specifying **C-H" Dimmers. CUTLERMAMMER Perfect Illumination Control for the Modern Theater A-3999