Motion Picture Herald (Jul-Sep 1931)

Page scan 00094 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Sep 1931
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Sep 1931)
Leaf #:
00094
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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Better Theatres Section July 4, 1931 IS YOUR SEAT UPHOLSTERY A "SOUND" INVESTMENT? Seating by American Seating Co. X HE sound pictures have practically eliminated all hard or smooth-surfaced upholstery materials from correct seat equipment . . . Acoustical engineers and other technical experts, by testing have found that a luxurious pile MOHAIR fabric — preferably Chase VELMO — is the positive solution to acoustic problems in theatres insofar as they are affected by upholstery. Not only do VELMO fabrics — in figured or plain effects — prove best for reducing reverberation, they constitute an indisputable unit in economical theatre construction because these Mohair fabrics are practically impervious to wear, renovate easily, and are extremely comfortable. Write for striking list of theatre owners who have solved the upholstery question with VELMO — the upholstery best suited to every theatre requirement. (?iAS.E UPHOLSTERY FABRICS An interesting booklet containing a Mass. Institute of Technology test of acoustical properties of several upholstery materials, gladly sent on request. Made by Sanford Mills: L. C. Chase & Co., Selling Agents • Boston • Nev/ York • Detroit ■ Son Francisco • Chicago