Motion Picture Herald (Jul-Sep 1931)

Page scan 000259 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Sep 1931
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Sep 1931)
Leaf #:
000259
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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cm em em em em the world is not coming to an end Despite the attitude and avowals of the Committee on Gloom, Quigley Publications announce with confidence that there are a number of excellent reasons for anticipating the continued existence of the world, and, incidentally, the amusement business, for a sufficiently long period to justify resumption and continuance of activity. There are ample evidences that there is business to be done, and that it is being done, by aggressive business men in live communities. It is axiomatic, basic and beyond argument that when anything can be sold amusement can. As long as it lives the human race will have its fun. The history of every period of depression and stringency proves that amusement is a necessity, not a luxury. The motion picture has risen to dominance because it is the best amusement buy in the world. Good pictures can be made and good pictures can be sold — but neither process is automatic. They do not just happen. Somebody has to attend to the business. Business is being done, all over the country. Merely thumbing over just one paper today, one finds: that the Wisconsin Industrial Commission reports employment gains of 7% for February of this year over January, 5% for March over February, and 3% for April over March ; that down in one little tank town of 1200 population in Oklahoma some $50,000 worth of farming machinery has been sold in sixty days ; that Baltimore is all steamed up and spending $37,000,000 on municipal public works, right now; that Seattle out in Washington is all set to entertain 500,000 tourists between now and October 1, and that the lowest estimate admitted up there is that those visitors will spend $11,000,000. It's like that all over the country, but it's the busy businesses that are advertising, selling and getting the money. The customers are buying what they want — but you have to make them want it. GOLVIN BROWN General Manager Quigley Publicationi OP MOTION PICTURE DAILY MOTION PICTURE HERALD THE HOLLYWOOD HERALD