Motion Picture Herald (Jul-Sep 1931)

28 MOTION PICTURE HERALD July 18, 1931 Films Held First Need of Britain PLAN 2,000 HOUSES WITH 10^ ADMISSION Rear End Projection to Be Used — Ample Finances Behind Project, Say Those Knowing of Plans If those ''in the know" are right, the 10 cent theatre will be a reality within a short time. Under this new plan it is understood that 2,000 houses can operate. It is said that a plan of rear projection for these houses has been submitted. This plan of operation will have no connection with Trans-Lux, which is now operating 25 cent newsreel and short subject houses in New York. "The Round Up," from the play ot tiie same name by Edmund Day. "Halfway To Marriage" (tent.), from the play "The Dover Road" by A. A. Milne. "No One Man," from the novel of the same name by Rupert Hughes. "Tomorrow and' Tomorrow," from the play of the same name by Philip Barry. "The Broken Wing," from the play of the same name by Paul Dickey and Charles W. Goddard. "This Is New York" (tent.), from the play of the same name by Robert E. Sherwood. "Mary Makes A Call," from the play of the same name by Homer Miles. "Where Is My Wife?" (tent.), from the play "Cobra" by Martin Brown. "The Lives of a Bengal Lancer," from the novel of the same title by Francis Yeats-Brown. "A Farewell To Arms," from the novel of the same name by Ernest Hemingway. "The Smiling Lieutenant," from the novel "Vienna" by Hans Muller, "Murder By Tlie Clock," from the play of the same title by Rufus King and Charles Beahan. "Huckleberry Finn," from the novel of the same name by Mark Twain. "An American Tragedy," from the novel of the same name by Theodore Dreiser. "Silence," from the play of the same name by Max Marcin. "Secrets of a Secretary," from the novel "Social Secretary" by Charles Brackett. "Daughter of the Dragon," from the novel of the same title by Sax Rohmer. "Personal Maid." from the novel of the same name by Grace Perkins. RKO Radio "The Dove." a play by Willard Mack. "Bird of Paradise." a play by Richard Walton Tully. "The Woman Between," a play by Irving Kaye Davi'S. "The Sphinx Has Spoken," a novel by Maurice De Kobra. "Too Many Cooks," a play by Frank Craven. "Fanny Foley Herself," from Ladies' Home Journal story by Juliet Tompkins. "Girl Crazy," from musical comedy by Guy Bolton, George and Ira Gershwin. "Honor Be Damned," a play by Willard Mack. "High Stakes," a play by Willard Mack. "The Slander Girl," from the Rex Beach novel "The Fourth Offense." "The Other Passport," from a novel by Harold McGralh. Sono Art-World Wide "The Last Mile," a play by John Wexley. "Tho^e We Love," a play by George Abbott. "Women Go On Forever," a play by Daaiel N, Rubin. "Luxury Girls," from the novel "Satan Straps" by Maysie Grieg. United Artists "Street Scene." a play by Elmer Rice. "The Age For Love." a novel by Ernest Pascal. "The Greeks Plad A Word For It," a play by Zoe Akins. "Scarface," a novel by Armitage Trail. "Arrowsmith," a novel by Sinclair Lewis. Behind this new project, it is said, is ample money. The company will be in a position to make its own shorts, and when feature attractions are required these will be obtained from producers with whom an understanding has been reached. Although such a chain has been proposed for several years, this is the first indication that it may become a reality. All preliminary steps have been taken, it is said on good authority, and all that remains is the announcement. Ten cent houses will be opened first in the key centers, with the chain expanding into the medium sized towns. "Tonight Or Never," a play by Lili Hatvany. "Corsair," a novel by Walton Green. "Queer People," a novel by Carroll and Garrett Graham. Universal "Waterloo Bridge," a play by Robert E. Sherwood. "Mother's Millions," a play by Howard McKent Barnes. "Twenty Grand," adapted from the play "The LTp and Up" by Eva Flint and Martha Madison. "Frankenstein," from the play by John L. Balderston and Peggy Webling. (Also a novel.) "Nice Women," a play by William A. Grew. (Also a novel.) "Oh, Promise Me," a play by Howard Lindsay and Bertrand Robinson. "Marriage Interlude," a play by Luigi Pirandello. Sitage name "As Before Better Than Before." "Strictly Dishonorable," a play by Pre.ston Sturges. "Heaven On Earth," from the novel "Mississippi" by Ben Lucien Burman. "Frankenstein," a novel by Mary Wollstonecraft Shelley. (Also a play.) "Back Street," a novel by Fannie Hurst. "Murders in the Rue Morgue," a novel by Edgar Allan Poe. "A Lady of Resource," a novel by Arthur Somers Roche. "Impatient Maiden," a novel by Donald Henderson Clarke. "Man Hunt," from Bret Harte's novel, "Outcasts of Poker Flats." Warner Brothers-First National "Expensive Women," from the novel by Wilson Collison. Warner Brothers. "Penrod and Sam," from Booth Tarkington's stories. First National. "Five Star Final," from the play by Louis Weitzenkorn. First National. "Alexander Hamilton," from the play by George Arliss and Mrs. Mary Hamlin. Warner Brothers. "Bought," based on Harriet Henry's novel, "Jackdaws Strut." Warner Brothers. "Desirable," from play by Huston Branch. Warner Brothers. "The Hungry Wife." from the play by Arthur Richman, "Heavy Traffic." Warner Brothers. "The Mad Genius," from the play by Martin Brown. Warner Brothers. ^ "Mister Hercules," from the novel. "Hercules, Esquire." by Gwynn Williams. Warner Brothers. "The Mouthpiece," from the play by Frank J. Collins. Warner Brothers. "Pleasure First." from novel by Marjorie Fisher. iVarner Brothers. "Safe In Hell," from play of same name by Huston Branch. Warner Brothers. "A Successful Calamity," from play of same title by Claire Kummer. Warner Brothers. "Bargain," adapted from Philip Barry's play, "You and I." First National. "The Honor Of The Family," adapted from the play based on Balzac's story. First National. "I Spy," from the novel by Baroness Carla Jensen. First National. "The Last Flight." based, on "Single Lady," published as serial in Liberty titled "Nikki and Her War Bn-ds." First National. "Rival Wives," from novel by Ann Austin. First National. (Continued from page 14) American to British producers, would have sounded better did it not convey the bitter truth that there have not been enough good British films available to independent exhibitors on reasonable terms, to prevent any of that ten million pounds a year getting across the Atlantic. That does not mean that Britain has made no films. But it is useless to expect a showman to book a British-made picture comparable to the most ordinary American program feature, as though it were a world shaking super. Patriotism does not go that deep. If Major Gale intended — as it appeared— to utter a threat that the C.E.A. would try to coax its members to book British in preference to American pictures, he might have saved his breath. Entertainment will win the day against all odds any time. Even when the British industry has found its Will Hays, and learned to accommodate itself to a dictatorship, there will be no means available whereby to extract that ten millions from the theatre-going public without giving them entertainment. The Major makes the mistake of assuming that if that ten millions of pounds had not gone to America, it might have drifted into the cofifers of the British film industry. Not at all. It might have been spent on lollypops instead. Out of the Major's conference speech— a real fighting one — a mild resolution has gone forward to the General Council of the Cinematograph Exhibitors' Association asking them to draft terms of a plan under which independent exhibitors will be able to enjoy the benefits of collective film booking. They will want their Will Hays man first, because the renters on this side already have set their faces against the principle of collective trading, and at the first sign of opposition the present leaders of the C.E.A. will see their pet interests at stake and will have to face definite intimidation. One-Fourth Fewer Films Shooting Than Last Year (Continued from page 27) tures Paramount has made. "Rich Man's Folly," the George Bancroft talker, is the other picture in production. RKO-Pathe in Culver City is another studio with three pictures in the making. "Alias Mrs. Halifax," with Ann Harding starred, is nearing completion. "Eddie Cuts In," the Quillan talker, starts shooting again after two weeks delay due to illness of the star. "The Sundown Trail" is the other. RKO-Radio has two in production, "Are These Our Children" and "Consolation Marriage," the former a Wesley Ruggles production, while Paul Sloane is directing the latter. Tiffany is shooting two also, "Morals for Women" and "Range Law." Columbia has one set of cameras turning on "Hell Broke Loose," with George Seitz directing. At Tec-Art. M. H. Hofifman, Jr., is making "The Hard Hombre" with Hoot Gibson starred and Otto Brower directing. There are also several others shooting for independent release. Novels and Plays Being Made Into Pictures for New Season {Continued from page 17)