Motion Picture Herald (Jul-Sep 1931)

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NEARER AND NEARER . . . comes the day when ultra-speed motion picture negative will eliminate slower emulsions. The latest impetus is supplied by the new gray backing on Eastman Super-sensitive, This advance is of particular interest to the exhibitor and the producer. Definitely improving photographic quality, it means more artistic, more pleasing, more satisfying pictures. And these factors, needless to say, have a very definite box-ofiice value. Eastman Kodak Company, Rochester, New York. (J. E. Brulatour, Inc., Distributors, New York, Chicago, Hollywood.) Eastman Super-sensitive Panchromatic Negative, Type 2