Motion Picture Herald (Jul-Sep 1931)

Page scan 0001400 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Sep 1931
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Sep 1931)
Leaf #:
0001400
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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16 Better Theatres Section September 26, 1931 AN ULTRA-MODERN THEATRE IN THE OLD SOUTHWEST Describing fhe new Fox theatre in Phoenix, Ariz., another demonstration of S. Charles Lee's method of interpreting the spirit of the theatre in modernistic forms of abstract themes THE NEWEST of recent Fox theatres designed by S. Charles Lee, architect of Los Angeles, is also one of the boldest in carrying out his use of the modernistic manner, not to realize beauty in severity, but to give the spirit of fantasy — of the make-believe world of the theatre — full play, departing, however, from the realistic interpretations that the atmo spheric vogue had got us to expect, employing instead colorful, complex abstractions. With a great amount of these elements composed into a spacious whole, executed by Robert E. Power, the Fox theatre in Phoenix, Ariz., has a striicing brilliance about it, and the more practical facilities are modern, too, in their completeness. The theatre seats about 2,000 on two levels. It represents a financial outlay of about $360,000. One enters double doors to the lobby. Here is specially woven carpet. The grand staircase is to the right, glistening of silver. It leads to the mezzanine floor. Huge modernistic pillars support the staircase and reach to the circular ceiling, 44 feet in diameter, which is also of modernistic, highly decorative design. Upper view: Front exterior, showing the entrance— the facade building up into the sign itself, and the latter placed against the masses of theatre proper in the rear. Lower view: Detail of the vestibule, showing box office, the lower part of marble, the upper portion emphasizing the decorative theme of the vestibule.