Motion Picture Herald (Oct-Dec 1931)

Page scan 000757 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1931
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Oct-Dec 1931)
Leaf #:
000757
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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November 21, 1931 Motion Picture Herald 7 FIVE miles from your theatre a trolley jumps the track. Crash!! Down go power wires. Out go lights. Your show is stopped. Patrons demand their money back. Accidents like this may be interesting news on a News Reel but they're bad news for you, if your theatre is not protected against sudden current failure. Current failure may seldom occur, but once may be too often. You never know when it will come swooping down on your theatre. The power company can't be blamed. It does everything possible to give A crash like this can ruin your show . . . make you hand out refunds. This particular smash-up cut off service for 30 minutes in a large area near Atlanta, Ga. It so happened house lights in a hospital were cut off . . . that operations were being performed but were not interrupted, because an Exide Emergency Lighting Battery System kept lights in the operating room burning until current was restored. you dependable service. It can't predict accidents any more than you. Guard against such risks. Protect patrons and profits with an Exide Emergency Lighting Battery System. Then, the instant electric current fails, Exides take over the entire emergency load automatically . . . without a hand touching a switch. Silent projector can be operated. Your show goes on. This protection is not expensive to maintain. Write for information on Exide Emergency Lighting Battery Systems. Better yet, have one of our technical men call and talk this matter over with you. No obligation either way. £xi5e EMERGENCY LIGHTING BATTERY SYSTEMS THE ELECTRIC STORAGE BATTERY COMPANY, Philadelphia THE WORLD'S LARGEST MANUFACTURERS OF STORAGE BATTERIES FOE EVERY PURPOSE Exide Batteries of Canada, Limited, Toronto