Motion Picture Herald (Oct-Dec 1931)

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November 21, 1931 Motion Picture Herald 9 The Fabric Thafs a ^'SOUND^^ Investment A .COUSTIGALLY perfect . . . Chase VELMO ... the luxurious mohair pile upholstery fabrics which, better than any others, reduce reverberation to a minimum. Re-covering your present equipment with VELMO, or using these smart materials on new seats, will ensure wonderful possibilities from your investment. Specify VELMO fabrics ... as have many theatre operators as a matter-of-course . . . because they really do solve acoustic problems, and retain their original beauty. For physical and audition comfort for patrons ... as well as for long-term economy for the operator . . . VELMO fabrics are the essential accessory to every modem seat installation. Earl Carroll Theatre Seat; Upholstery of Velmo (American Seating Company) 2. New Chicago Theatre Seat; Figured Velmo Upholstery (Heywood-Wakefield Co.) 3. Heinz Memorial Theatre Seat in Plain Velmo {A. H. Andrews Co.) MADE BY SANFORD MILLS L. C. Chase & Co., Selling Agents Boston New York Chicago Detroit San Francisco