Motion Picture Herald (Oct-Dec 1931)

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Motion Picture Herald 13 THE AUDITORIUM • A CINEMA DESIGN BY ALFONSO lANNELLI A DESIGN FOR A THEATRE ADAPTABLE TO STORE SPACE A REALLY NEW type of cinema has made its appearance, giving what seems now to be greater value to space and to the essential function of the motion picture theatre. There is no holding it down to a set style, of course, nor should one think of it always in association with restrictions that have thus far characterized it in actual use. In offering a plan and design for such a theatre, I have, however, considered the problem in the light of those few houses of the type that have come to my notice, and therefore I have visualized the problem as one including adaptation to an existing store building, with the theatre space of typical restrictions as to size and general suitability to modern cinema purposes. This theatre is planned for a store space measuring 35x100 feet. The physical remodeling consists principally in providing partitions for a stage, exits and projection room, lounges and toilets below, and space for ventilating and lighting equipment, etc. The whole design has been thought of as being controlled by the installation of the necessary ducts, light coves and fixtures, radiators, etc., all arranged as the decorative motives. The exposed portions of the ventilating ducts are faced with aluminum as a reflect ing surface for the lighting cove formed by the extended soffit of the duct on each side of the house. Further decorative lighting is found in the proscenium arch. All lighting of the interior is by means of gas tubing in three colors, controlled by a new type of dimmer developed for this use, making it possible to produce a variety of effects and gradations, as well as gradual changes of intensity and color, changing the mood of the theatre from soft moonlight to the most exotic sunset effects. Luminous paint decorations in color at intervals on the wall are activated by a new type of invisible violet ray tube recently developed, which permits them to be seen especially when the lights are dimmed to their lowst point, giving a variety of effects as the lighting increases to provide a continuous change of interest for the audience. The color is largely achieved by the lighting effects, but the basic color scheme of the interior is a dark wainscot with silver radiators and silver ventilating troughs and lighting units. Plaster walls and ceiling is a graduation of tones from white to gray, with the exception of the special murals, which would be applied in luminous paints of greens, violets, blues {Continued on page 131) A general treatment demonstrated in three drawings — on th is and the following two pages — with an explanation in which its creator offers a basis for the calculation of typical costs of remodeling a building to accommodate such a cinema By ALFONSO lANNELLI