Motion Picture Herald (Jan-Mar 1932)

Page scan 000749 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1932
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jan-Mar 1932)
Leaf #:
000749
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

February 13, 1982 Motion Picture Herald 7 MOHRWK ^rese>n.t± SI Lobby of the Melrose Theatre, Brentwood, Pa. Designed by Victor A, Rigaumont. Operated by John P. Moss. Scotia carpeting by Mohawk. On Broadway or in Brentwood . . . in the Roxy and in the Melrose — no matter where your theatre is, or what its architecture, there's always a Mohawk carpet to meet your needs exactly — woven of pure virgin wools for long wear. Mohawk produces every modern weave in a variety of grades for every purpose. A broad assortment of patterns and colors — with expert service on special designing — insures complete decorative harmony. Mohawk carpets give your theatre luxury underfoot, distinctive charm and — what every patron demands — uninterrupted quiet. Mohawk's staff of contract specialists is always at your service for consultation. Address: Contract Department MOHAWK CARPET MILLS, 295 Fifth Avenue, New York MOHAWK CARPETS... MOHAWK SCOTIA A Special Carpet for Theatre Use Think of the daily grind of thousands of tramping feetgritty, muddy shoes, dripping wet rubbers, harsh cleaning methods— all the "grief" that theatre carpets must stand ! That's just what Mohawk's carpet experts were thinking of when they planned the construction of Mohawk's Scotia grade— the carpet that was built to stand up under the severest strain. Scotia carpeting is offered in more than 20 figured patterns and in the favored plain tones for theatre use. Special designs can be woven to order with economy and promptness.