Motion Picture Herald (Jan-Mar 1932)

Page scan 000760 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1932
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jan-Mar 1932)
Leaf #:
000760
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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A NEIGHBORHOOD THEATRE BUILT ON THE GRAND SCALE Describing the new Southtown in Englewood, Chicago, a Publix house designed with special circulatory and parking provisions for patrons with automobiles. With a seating capacity of 3,500, the Southtown becomes an amusement center for all southwest Chicago B/ ARTHUR FREDERICK ADAMS ENGLEWOOD, One of the largest and oldest sections of the City of Chicago, recently witnessed the opening of the new Southtown theatre, a theatre of unusual plan arrangement and one built for the special needs of Englewood. The owners, Publix-Balaban & Katz Corporation of Chicago, with the architects, C. W. & George L. Rapp, in the designing and planning of this new building, were confronted with many problems in order to meet the needs of the theatre-going public of this community. This theatre, which seats 3,500, is located on West 63rd Street, just east of Halsted Street, the property of which has a frontage of 550 feet and extends back to Englewood Avenue, a distance of 250 feet. Entrance to the theatre is from 63rd Street and is but a short distance from the main business section of Englewood. The selection of this large piece of property by the owners was not only made for the building of a theatre, but to incorporate two large open spaces at the east and west ends of the theatre for the park ing of cars. With the arrangement of the new Southtown theatre, it is possible to drive on to the theatre grounds, park your car and attend the theatre without any fear or worry as to the proper care of your automobile. The Gateway theatre, which was opened a short time ago, has a similar arrangement of parking space. This theatre, which is located in the Northwestern part of Chicago, and the new Southtown theatre, are the only theatres in Chicago which have made provision for large parking space for automobiles. In designing the exterior of the new Southtown theatre, the architects, have incorporated a tower with a beacon, which rises to a height of 160 feet. This tower is visible from all parts of Englewood, and at night is beautifully illuminated by signs and floodlights. The beacon light is in various colors. This tower also houses tanks, mechanical equipment and has otherwise proved itself a very practical feature, not only from an advertising point of view, but also because it houses machinery which would otherwise have to find a place in other parts of the building. The main entrance of the theatre has been elaborately decorated in colors, and The general view of the exterior at the too of the page shows the generous parking space provided within the theatre plot, with exits located convenient to this area.