Motion Picture Herald (Jan-Mar 1932)

Page scan 000775 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1932
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jan-Mar 1932)
Leaf #:
000775
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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February 13, 1932 Motion Picture Herald 33 FINANCING CHARGES REDUCED 177o PRICES LOWERED 107o'° 407o HAV^ DOnE TO Help You CP^f,^ 9 If you contemplate remodeling, re-equipping or any improvements this Spring — find out, first, what we can do for you on Prices and Terms. THAT you can always get what you want when you need it at National is secondary in importance to the well-known fact that you can buy it at the right price and on satisfactory terms. During the past year National has reduced prices on many of the necessities of theatre operation, in several instances as much as 40% over what previously had been the customary cost of such commodities And National did not stop there in its determination to contribute substantially to the prosperity of the Exhibitor customer. It effected a reduction of 17% in the cost of financing time payment contracts for equipment buyers. Concentration of sales effort; adjustment of overhead expense; volume purchases — all these factors mean Better Value when you trade at National, where you can fill your equipment and supply needs entirely with full assurance of Fair Treatment, with either Cash or Credit as the consideration. NATIONAL THEATRE SUPPLY COMPANY WHERE YOU BUY RIGHT!