Motion Picture Herald (Apr-Jun 1932)

62 Better Theatres Section April 9, 1932 Perfect Cell Performance should now be the demand of every theatre owner and manager. It is so easy to get Better Sound Reproduction by merely specifying Visitron Photoelectric Cells for use in your sound equipment. Visitron Cells last much longer and require no attention, so the improvement in your sound costs you nothing. Get a Visitron Comparative Test made in your theatre at once. Any National Theatre Supply salesman will take pride in demonstrating Visitron Perfect Cell Performance. Order Them by Name from National PHOTOELECTRIC CELLS REG. TRADE MARK G~M LABORATORIES JNC> 1731 Belmont Avenue Chicago, Illinois How to Reach the Theatre Market A straight line is still the shortest distance between seller and buyer. BETTER THEATRES is that straight line in the motion picture business. Nearly everyone with buying authority in the field is a reader. So are those without authority but with advisory influence. Reach them and you have gone straight to all of your market. Advertising in BETTER THEATRES is the most economical as well as the most direct route from you to your customer. With one advertisement you reach the whole of your market. Not a prospect is missed. Not a cent is wasted. Detailed and audited figures to prove these statements will be sent upon request. Address: BETTER THEATRES 407 S. Dearborn St. Ch icago BESTEREOPTICON Low in price; high in efficiency. Range 75 feet or less. Takes up to 500 Watt lamp. Ample cooling. Any focus lens 9 to 30 inches. Write for illustrated circular or see your dealer. and grit being removed from it in the process. Prices range from $7.50 up. Blue Seal Products Co., 260 Wyckoff Street, Brooklyn, N. Y. Consolidated Film Industries, 1776 Broadway, New York City. Film Processing Machine Corp., 354 W. 44th Street, New York City. Rex Film Renovator Mfg. Company, 73 E. Naghten Street, Columbus, O. ▲ Film Developing and Printing WITH MOTION PICTURE presentations and local news reels offering novelty on many theatre bills, a great responsibility rests upon those developing and printing the films. Rapid service is required, yet the negatives and positives must be handled with meticulous care to avoid cloudiness, rain and other faults. Positives may be obtained in black and white and in several tints, including amber, red, etc. Bell & Howell Company, 1801 Larchmont Avenue, Chicago, 111. Consolidated Film Industries, 1776 Broadway, New York City. Craft Film Laboratories, Inc., 729 Seventh Avenue, New York Citv. ▲ Film Inspection Machines PERFECT PROJECTION is impossible unless the film itself is in perfect mechanical condition. Today the public demands good screen and sound results and the projectionist can accomplish this only when proper inspection has been given to the film. The film inspection machines manufactured today are adding efficiency to this work. Film Inspection Machine Company, 630 Ninth Avenue, New York City. A Film, Raw raw film is motion picture film that has never been exposed. Camera spools carry 400 and 1,000 feet of negative film, and positive film can be got in 1,000-foot lengths. The positive film is that which is used to make a copy or print from the original film or negative. Ansco-Agfa Film Corporation, Binghamton, N. Y. Du Pont Film Mfg. Corporation, 35 W. 45th Street, New York City. Eastman Kodak Company, Rochester, N. Y. A Film Reels Refer to REELS A Film Rewinders this device is used for rewinding films after they are run through the projectors, and are made in two general patterns, the bench and fire-proof enclosed type. The bench or open rewind is made in one piece types with the dummy and geared end complete in one unit, and others are made so that they can be clamped to a bench or shelf, while some are permanently fastened by means of bolts. Some are made with plain bearings and some have their spindles mounted on ball bearings. The enclosed rewinds are made in various patterns, both hand drive and motor drive models. The motor drive type is generally automatic in its operation, stopping at the end of the film or should the film break. Some are made with plain bearings and some have their spindles JStW bl ILL. Have You Seen Them Ask Us for Samples Chicago Expansion Bolt Co. 126 S. Clinton St. Chicago 2KM FILM BLDG. CLEVELAND, OHIO SOLD THRU NATIONAL SERVICE