Motion Picture Herald (Oct-Dec 1932)

Page scan 000545 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1932
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Oct-Dec 1932)
Leaf #:
000545
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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EVERYBODY'S AFTER THE PRIZES! YES, SIR! $SO~^ cash for the best examples of NEWSPAPER ADVERTISING! 22for the next best. A5£>^cash for the best Exploitation, Ballyhoo or Publicity stunt l^^^ for the second prize. And for the showman with the most effective LOBBY DISPLAY and/or THEATRE FRONT there's"^ ^ in cash waiting with &fc>2~tor the runner up. JOIN THE PARADE! . . . every good showman is creating novel advertising, figuring out stunts, thinking up new publicity ideas to pack his house when he plays these comedies that will live forever! Get in on the Money— Prize Money and Box-Off ice Dough! RULES (1) Prizes will be awarded by RKO Distributing Corp. (2) Any Exhibitor, Manager, Assistant Manager, Publicity or Exploitation Director, or any other person actively engaged in theatre operation, is eligible to enter the contest. (3) Prizes will be awarded in three classifications: a. .. Best examples of Newspaper Advertising b. .:Best exploitation, ballyhoo or publicity stunt c . . . Most effective display of lobby and/ or theatre front. $50.00 first prize and $20.00 second prize in each classification. (4) Proofs of clippings of newspaper ads, tear sheets of publicity, samples of printing, and photographs of exploitation stunts together with brief typewritten description of the campaign should be submitted together with name and address of contestant. (5) All entries must be delivered or postmarked not later than midnight, Saturday, December 17th, 1932. (6) The Judges will be Amedee J. Van Beuren, President, The Van Beuren Corporation; Charles E. Lewis; Chairman, Manager's Round Table Club of The Motion Picture Herald; Maurice Kann, Editor The Motion Picture Daily; and Robert F. Sisk, Director of Advertising and Publicity, RadioKeith -Orpheum Corporation. Their decision will be final. (7) Campaigns based on RKO-RADIO PICTURES advertising, press books or exploitation material or suggestions will be eligible. (8) In case of a tie, each contestant will receive the full amount of the prize tied for. (9) Address all entries to "CHARLIE CHAPLIN CONTEST," c/o Managers' Round Table Club, Motion Picture Herald, 1790 Broadway, New York, N. Y. RKO d three others to be ann PICTURES ^W7!tW REISSUED Wl f VAN WITH MUSIC AND SOUND BY BEUREN CORPORATION