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Motion Picture Herald (Oct-Dec 1932)

Page scan 000747 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1932
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Oct-Dec 1932)
Leaf #:
000747
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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November 19, 1932 Motion Picture Herald 23 The reproductions above and at right show the interior of the Texas. This theatre, although seating but 900, is quite elaborately styled in Italian patterns, and the auditorium, pictured above, is fully atmospheric. The relief work is in ornamenta plaster. The lobby, a corner of which is shown at right, has a tile floor and glazed tile wainscot. lighting fixtures. The lobby also has a tile floor and wainscot, but the walls are of travertine. The ceiling is of tinted plaster and has a domed ceiling. Rails and lighting fixtures are of wrought iron. Illumination fixtures are set in coves at various locations along the ceiling. Two staircases lead from the lobby to a mezzanine floor. This level is full-carpeted and has plain tinted plaster walls and ceiling. Retiring rooms have tile floors and high tile wainscots. The auditorium is treated quite elaborately in Italian motifs executed in ornamental plaster and travertine. Dados are of travertine, and the walls, with a sequence of relief effects, are done in plaster. The ceiling is vaulted and serves as a skylike background for star and cloud effects. Acoustical treatment is incorporated in the decorative materials, consisting in a mixed lime plaster (Crowe process). Like the Melrose, the Texas has but a screen and speaker platform, behind a proscenium arch measuring 30 x 22 feet.