Motion Picture Herald (Oct-Dec 1932)

November 19, 1932 Motion Picture Herald 39 Change-Overs a device for changing from one projection machine to another or from projector to stereopticon which is accomplished by pressing a button. The list price ranges from $30 to $65, while one is $50 per unit, complete. Apasco System, 3510 Greensward Rd., Los Angeles, Calif. Basson & Stern, 749 E. 32nd Street, Brooklyn, N. Y. Dowser Manufacturing Company, 225 Broadway, New York City. Essannay Electric Manufacturing Company, 1049 N. Hermitage Avenue, Chicago, 111. GoldE Manufacturing Company, 2013 Le Moyne Street, Chicago, 111. Guerico & Barthel, 1018 S. Wabash Avenue, Chicago, in. E. W. Hulett Manufacturing Company, 1772 Wilson Avenue, Chicago, Illinois. International Projector Corp., 88-96 Gold Street, New York City. A Chimes, Organ Refer to ORGAN CHIMES A Choppers, Ticket Refer to TICKET CHOPPERS A Cleaners, Film Refer to FILM CLEANING MACHINES A Cleaning Compounds THEATRE REMODELING and rejuvenation go hand in hand with a gen eral clean-up, to which houses are periodically subjected. In this connection cleaning compounds are available for use, not only for the exterior of the house, but for cleaning painted surfaces, marble, tile, terrazzo and mosaic. These latter materials, much in use in theatre buildings, may be brought back to a pleasing state of newness through the use of proper detergents. J. B. Ford Company, Wyandotte, Mich. Skour-Nu, Inc., 158 West 22nd Street, New York City. Clocks, Advertising Refer to PUBLICITY CLOCKS A Color Films there have been motion pictures in color for a number of years, but in 1929 was made the first feature picture entirely in color. This proved an added touch of realism to the sound picture, and at once color was incorporated in the production plans of most producers. Most professional productions on standard film employ the process known as technicolor, a patented method consisting fundamentally in filtering out the blues, greens and reds in recording and superimposing them properly in printing. There are other processes less extensively used, including a two-color additive method. A new process for amateur and semiprofessional work was brought out in 1929 by the Eastman Kodak laboratories. Motion pictures in full natural colors in the 16-mm. size may be made by the use of Kodacolor film and by the addition of a Kodacolor filter to the lens hood of the camera. Provided the light is adequate, the process is no more difficult than making black and white pictures, and projection is accomplished simply by adding a Kodacolor filter to the projector. Minute lenses embossed right on the film cause the colors to register separately and thus do the trick. Since duplicates can not be made from Kodacolor film, the process is still impractical for theatre productions. Du Pont Film Manufacturing Corporation, 25 W. 45th Street, New York, N. Y. Eastman Kodak Company, Rochester, N. Y. Harriscolor Films, Inc., 1040 N. McCadden Place, Hollywood, Cal. Multicolor, Ltd., 7000 Romaine Street, Hollywood, Calif. Technicolor, Inc., 15 Broad Street, New York City. A Color Hoods artistic color effects on electric signs are possible by the use of color hoods which are available in six colors: ruby, blue, green, amber, opal and canary. The color hoods are made of fadeless glass and are made to fit any standard size lamp where they are held in place by spring fasteners, and are readily taken off and replaced for cleaning. In connection with sign flashers color hoods are an important feature in achieving life and color to make an attention compelling display. Curtis Lighting Company, 1119 W. Jackson Boulevard, Chicago, 111. Kliegl Brothers, 321 W. 50th Street, New York City. PERFECT FILM AND CHANGEOVER AUTOMATIC ACCURATE FOOL PROOF SMOOTH SIMPLE UNO INEXPENSIVE SATISFACTION GUARANTEED For Further Information Communicate With REQUIRES NO ATTENTION AFTER FILM IS THREADED MAGAZINE FITS ALL STANDARD MACHINES INSURES PERFECT PROJECTION NOT AN EXPERIMENT PERFECT AND UNINTERRUPTED CONTINUITY ASSURED ELIMINATES WORRY APASCO SYSTEM 3510 Greensward Rd. Los Angeles, Calif.