Motion Picture Herald (Oct-Dec 1932)

42 Better Theatres Section November 19, 1932 Armstrong Studios, Inc., 1717 Cordova Street, Los Angeles, Calif. Automatic Devices Company, Allentown, Pa. BrucknerMitchell, Inc., 132 W. 44th Street, New York City. J. H. Channon Corporation, 1455 West Austin Avenue. Chicago, 111. R. Clancy, 1010 W. Belden Avenue, Syracuse, N. Y. eter Clark, Inc., 544 W. 30th Street, New York City. Klemm Manufacturing Corporation, 1455 West Austin Avenue, Chicago, 111. Twin City Scenic Company, 2819 Nicollett Avenue, Minneapolis, Minn. U. S. Scenic Studios, Inc., Film Exchange Building, Omaha, Nebr. Perkins Curtain Carrier Company, Waterloo, la. Vallen Electrical Company, Inc., 225 Blufl Street, Akron, O. Volland Scenic Studios, Inc., 3737 Cass Avenue, St. Louis, Mo. A Curtains, Fireproof laws in most states now require an asbestos curtain on the stage. In some cases a combination of steel and asbestos curtains is required by the law. Wm. Beck & Sons Company, Highland and Dorchester Avenue, Cincinnati, O. Bruckner-Mitchell, Inc., 132 W. 44th Street, New York City. J. H. Channon Corporation, 1455 West Austin Avenue, Chicago, 111. J. R. Clancy, Syracuse, N. Y. Peter Clark, Inc., 544 W. 30th Street, New York City. Johns-Manville Corporation, 292 Madison Avenue, New York City. Klemm Manufacturing Corporation, 1455 W. Austin Avenue, Chicago, 111. Lee Lash Studios, 707 Broadway, New York City. Tiffin Scenic Studios, Tiffin, O. Twin City Scenic Company, 2819 Nicollett Avenue, Minneapolis, Minn. Volland Scenic Studios, Inc., 3737 Cass Avenue, St. Louis, Mo. I. Weiss & Sons, 445 W. 45th Street, New York City. A Cutout Machines this is A device for making various kinds of exploitation cutouts and lobby and marquee displays. The design for the desired cutout display is traced on ordinary wall board and with this device, the cutout is easily made by guiding the machine over the pattern. A small motor is use and the current from the electric light socket furnishes the power. The machine is convertible into a saw by substituting a saw blade for the chisel to handle harder and thicker materials. International Register Company, 21 S. Throop Street, Chicago, 111. Date Strips date strips, being an inexpensive but nevertheless important theatre advertising commodity, frequently frustrate the efforts of good advertising through over-use until they become dirty and unattractive. A few dollars buys enough date strips for a whole year for the average house. Except for special uses date strips are available from stock in standard sizes. Prices range from lc to 5c each. E. Block & Company, 3111 93rd Street, Jackson Heights, L. I., N. Y. Hennegan Company, 311 Genesee Street, Cincinnati, O. National Screen Service, Inc., 630 Ninth Avenue, New York City. _ Radio Mat Slide Company, 1674 Broadway, New York City. Showman's Press. 423_ Plymouth Court, Chicago. 111. Triangle Poster & Printing Co., 633 Plymouth Court, Chicago, 111. Decorating Products and Service the theatre to-day has opened a new field for the producer and designer of decorative materials. No other building is as complete in this sense as is the theatre, for in the decorative scheme the theatre has found a factor which en courages patronage. The blending colors, the unique wall designs, the finely cut or moulded grille pieces, modern lighting fixture designs, gorgeous drapes, etc., all lend themselves to the theatre. Architectural Decorating Company, 1600 S. Jefferson Street, Chicago, 111. Decorators Supply Company, 2547 Archer Avenue, Chicago, 111. Hockaday, Inc., 1823 Carroll Avenue, Chicago, 111. The Voigt Company, 1745 N. 12th Street, Philadelphia, Pa. H. B. Wiggin's Sons Company, Bloomfield, N. J. A Decorative Pottery Refer to POTTERY, DECORATIVE A Dimmers THE BEAUTIFUL lighting effects achieved in motion picture theatres is accomplished through dimmers which are capable of complete illumination control making possible soft changes and color blending of lights to create a restful and pleasing atmosphere. Dimmers are used by small theatres as well as the large motion picture palaces. They are usually placed at the side of the stage. In instances of smaller installations the dimmer may be operated by the projectionist from the booth. The magical effect of lighting control and blending as achieved with dimmers is one of the outstanding features of the modern theatre today. On the stage and throughout the theatre dimmers give producers and managers one of their most effective means of creating marvelous effects which unquestionably are important factors at the box office. Frank Adam Electric Company, St. Louis, Mo. Cutler-Hammer, Inc., 12th Street and St. Paul Avenue, Milwaukee, Wis. General Electric Company, 1 River Road, Schenectady. N. Y. Hub Electric Company, 2219 K, Grand Avenue, Chicago, 111. Kliegl Brothers, 321 W. 50th Street, New York City. Major Equipment Company, 4603 Fullerton Avenue, Chicago, 111. Reynolds Electric Company, 2650 W. Congress Street, Chicago, 111. Saltzman Brothers, Royal Theatre., New York City. Ward-Leonard Electric Company, 37 South Street, Mt. Vernon, N. Y. Westinghouse Electric & Manufacturing Company, East Pittsburgh, Pa. Wm. Wurdack Electric Manufacturing Company, 4444 Clayton Avenue, St. Louis, Mo. A Disinfectants, Perfumed THE necessity of eliminating disagreeable odors in a theatre has led to the development of disinfectants which not only serve to eradicate the odors but leave in the room a delightful perfume fragrance. Disinfectants of this kind are usually sprinkled about the house or they may be used in ornamental cones, placed on the auditorium walls. Particularly during the hot weather months are perfumed disinfectants used extensively to sweeten the air in the theatre and make it agreeable and comfortable. Disinfectants sell for $3.00 a quart and up. A deodorant which acts as a solvent for the scale forming in urinals and toilets, is also obtainable. It is designed to remove a principal cause of bad odor. Another deodorizing preparation on the market is esnecially adapted to use in mopping or scrubbing toilet rooms or other places which nay be a source of obnoxious smells. The Huntington Laboratories, Inc., Huntington, Ind. Rochester Germicide Company, Inc., Rochester, N. Y. West Disinfecting Company, 42-16 Barn Street, Long Island City, N. Y. A Doors, Fireproof Refer to FIREPROOF DOORS A Draperies Refer to STAGE SCENERY AND DRAPERIES A Driers, Hand Refer to HAND DRIERS A Drinking Cups, Paper the paper drinking cup, in its handy container, is an adjunct to the sanitary equipment of a theatre. Paper cups range in price from $13.50 for cases of 10,000, to $9.50 for cases of 2,500, depending upon the product purchased. In some instances containers are included in the cost of the cups. Where it is necessary to buy a container, the price will range from $4.50 up. American Lace Paper Company, 4425 No. Port Washington Rd., Milwaukee, Wis. Lily-Tulip Cup Corporation, 122 E. 42nd Street, New York City. Individual Drinking Cup Company, Inc., Easton, Pa. The Vortex Manufacturing Company, 421-431 N. Western Avenue, Chicago, 111. Ideal Cup Corporation, 317 N. Wells Street, Chicago, 111. A Drinking Fountains eighteen drinking fountains about evenly divided between the wall and pedestal type are installed in just one metropolitan theatre alone. While the house is one of the country's largest houses, the drinking water facilities provided easily emphasize the importance of this feature in any theatre. Drinking fountains should be placed as conveniently as possible for the patron entering and leaving the theatre. In small houses at either end of foyer is a place frequently used. Whether the wall or pedestal type fountain is used depends upon space available, the wall type being used where space conditions are more limited. The wall type is designed with special decorative and illuminating features. In the finer theatres drinking fountains form an integral part of the decorative scheme of the theatre, being designed in harmony with the balance of the surroundings and in conformity with the architectural treatment of the house. BatchelderWilson Company, 2633 Artesian, Los Angeles, Cal. Central Brass Mfg. Company, 2950 E. 55th Street, Cleveland, O. Century Brass Works, 962 N. Illinois Street, Belleville. 111. The Crane Company, 836 E. Michigan Avenue, Chicago, 111. General Electric Company, 1 River Road, Schenectady, N. Y. Mueller Manufacturing Company, Decatur, 111. Rundle-Spence Manufacturing Company, 52 Second Street, Milwaukee, Wis. Standard Sanitary Manufacturing Company, Bessemer Building, Pittsburgh, Pa. Voigt Company, 1743 N. 12th Street, Philadelphia, Pa. A Earphones earphones consist of sound receivers attached to head bands and