Motion Picture Herald (Oct-Dec 1932)

48 Better Theatres Section November 19, 1932 sired degree, the heat is automatically shut off. Hardinge Brothers, Inc., 4147 Ravenswood Avenue, Chicago, 111. Ray field Manufacturing Company, 2559 W. 21st Street, Chicago, 111. B. F. Reynolds Company, 609 No. LaSalle Street, Chicago, 111. Supreme Heater & Ventilating Corporation, 1915 Pine Street, St. Louis, Mo. C. U. Williams & Sons, Bloomington, III. High Intensity Lamps Refer to LAMPS, HIGH INTENSITY A Holders, Ticket Refer to TICKET HOLDERS ▲ Hoods, Color Refer to COLOR HOODS A Horn Lifts and Horn Towers a horn lift is an automatically controlled electric driven elevator used to raise and lower sound horns to their proper places behind the screen. They operate on the hydraulic, cable and drum and screw lift principle, and when the stage is needed for acts, the lift lowers the horn down under the stage. The portion of the stage flooring directly above the lift is attached to the lift, becoming a part of it, and any stage setup located over the lift goes up with it and is ready for use the instant the lift returns to the low level. Horn towers are structural steel towers on which the horns are fastened. These towers are generally on rubber-tired, ball bearing casters so that they may be moved about silently to properly locate the horns behind the screen. When the horns are not in use the towers can be pushed out of the way. Bruckner-Mitchell, Inc., 132 W. 44th Street, New York City. Gates Radio & Supply Company, Quincy, III. Littleford Brothers, 501 E. Pearl Street, Cincinnati, O. United Radio Manufacturing Company, 191 Greenwich Street, New York City. Vallen Electrical Company, Inc., 225 Bluff Street, Akron, O. A Incandescent Lamps Refer to LAMPS, INCANDESCENT PROIECTION A Insurance no business man today would risk his investment by operating his business without ample insurance. Insurance is obtainable for theatre buildings and equipment to the same extent that it may be procured for other types of establishments, and safety codes and modern methods of construction, installation and manufacture have permitted such a reduction in insurance rates covering exhibitors' risks that ample protection is within reach of any theatre enterprise. Besides the usual forms of insurance covering fire, accidents to employes and patrons, etc., there is rain insurance, which offers exhibitors protection against poor patronage due to storms rising suddenly before show time. This type of insurance is now used uni versally to protect the operators of outdoor amusements and sports events, and the financial success of more and more indoor enterprises of this nature are thus being protected, also. When the picture has been bought, perhaps at a high price, and considerable money has been spent in advertising it, a sudden storm can mean a great loss to the exhibitor. Rain insurance protects the exhibitor against this ever-present possibility. George J. Diener, 175 W. Jackson Boulevard, Chicago, III. Jules Juillard & Company, 175 W. Jackson Boulevard, Chicago, 111. Stebbins, Leterman & Gates, Inc., 1540 Broadway, New York City. A Inter-Communicating Telephoner> SYSTEMATIZING OF business has relieved the individual of much routine and has increased thereby his efficiency. In the systematizing of business the inter-communicating telephone is playing an important part. In the theatre it contributes to a smooth functioning organization. No theatre of consequence today operates without such a telephone system. Automatic Electric Company, Inc., 1027 W. Van Buren Street, Chicago, 111. S. H. Couch, Inc., Norfolk Downs, Quincy, Mass. Stromberg-Carlson Telephone Company, Rochester, N. Y. A Interior Decorations INTERIOR DECORATION of the motion picture theatre has developed specialists in this important phase of construction. These companies have made a For Sale by Independent Supply Dealers v\WAV'.v.-| IK*XW.V>' HIGH INTENSITY AUTOMATIC ^REFLECTOR ARC LAMPS Che Strong Electric Corporation 2501 LAGRANGE ST., TOLEDO, OHIO Export Office : 44 Whitehall St., New York City, N. Y. Every Theatre Needs These as a part of its Equipment RICHARDSON'S MOTION PICTURE HANDBOOKS Vols. 1 and 2 - - - Vol. 3 (on sound only) Combination price (the 3 volumes) Building Theatre Patronage (By BARRY & SARGENT) $ 6.20 $ 5.10 $10.20 $ 5.10 We Are Handling Them for the Convenience of the Trade Quigley Publications Bookshop 1790 Broadway New York, N. Y.