Motion Picture Herald (Oct-Dec 1932)

November 19, 1932 Motion Picture Herald 49 thorough study of the type of decorative scheme best suited for audience appeal. The originality of theatre decoration has played no small part in the success of this form of entertainment for it takes the public into a new world. Armstrong Studios, Inc., 1717 Cordova Street, Los Angeles, Calif. Eastman Brothers Studios, Inc., 36 W. 46th Street, New York City. The Hirsch Corporation, 209 S. Third Street, Columbus, O. Interstate Decorating Company, 1458 S. Wabash Avenue, Chicago, 111. Mandel Brothers, Inc., State and Madison Streets, Chicago, 111. Marshall Field & Company, Chicago, 111. Matney Studios, 307 W. 47th Street, New York City. Novelty Scenic Studios, 340 W. 41st Street, New York City. J. A. Torstenson & Company, 860 Fletcher Street, Chicago, 111. I. Weiss & Sons, 445 W. 45th Street, New York City. A Iron and Bronze Work, Ornamental Refer to BRONZE AND IRON WORK, ORNAMENTAL A Labels, Film Refer to GUMMED LABELS A Labels, Gummed Refer to GUMMED LABELS A Ladders, Safety THE SAFETY LADDER is a safeguard, both for the employer and the employe. It minimizes the risk of accidents and the possibility of becoming involved in costly law suits. The safety ladder has the approval of the Underwriters Laboratories. Sizes range from 3 feet to 16 feet, and the list price ranges from $9.50 to $32. Because of the rigidity of these ladders, they are time-savers. Dayton Safety Ladder Company, 121 W. Third Sreet, Cincinnati, O. Durabilt Ladder Corporation, Coxsackie, N. Y. The Patent Scaffolding Company, 1500 Dayton Street, Chicago, 111. A Lamp Coloring lamp dips or lamp colorings are manufactured by numerous companies, and can be obtained in either the clear color or in a transluscent shade. There are three types of coloring. One type is for a temporary dip where the color is to be changed often. For such changes, incidentally a color remover can be purchased. The next type is the color used for dipping lamps which it is desired to color for permanent inside use. This color should not be used for outside lighting as it will not withstand the elements. The third type is the outside coloring. This is for use on lamps used for lighting electric signs, marquises and other outside lighting. It is a very quickly drying color, taking from three to four minutes to dry. Lamp dip coloring sells for $1.50 per pint and up. Kliegl Brothers, 321 W. 50th Street, New York City. Rosco Laboratories, 367 Hudson Avenue, Brooklyn, N. Y. A Lamps, Decorative the various lamp manufacturers offer a number of decorative lamps. There are two types of flame shaped lamps used on fixtures with imitation can dles and on standing candelabra. They are made in standard base and in candelabra or miniature base, and may be had in frost or sprayed colors — blue and red — flame tint — amber or canary. Also considered as decorative lamps are the standard globular and pear shaped lamps, which are sprayed in colors as mentioned above. Art Lamp Manufacturing Company, 1433 S. Wabash Avenue, Chicago, 111. Henkel & Best, 431 N. Michigan Avenue, Chicago, III. Rialto Import Corporation, 135 W. 44th Street, New York City. A Lamps, High Intensity it is very encouraging, indeed, to note the many recent improvements in the high intensity lamp for moving picture propection. With playhouses of every increasing seating capacity and consequent increase of projection range or "throw," the high intensity lamp has rapidly become a necessity with very few alternatives for light source in the larger houses. The high intensity lamp, just a few years ago, while considered a necessity in the larger houses, was also looked upon as a rather troublesome piece of apparatus to be gotten along with because there was nothing else that could serve its purpose. But today the high intensity lamp has been perfected in such measure that it is no longer troublesome or intricate from an operating standpoint, and gives satisfactory results. Ashcraft Automatic Arc Company, 4214 Santa Monica Boulevard, Los Angeles, Cal. Brenkert Light Projection Company, 7348 St. Aubin Avenue, Detroit, Mich. Hall & Connolly, Inc., 24 Van Dam Street, New York City. A Lamps, Incandescent, Projection this term may be confusing as there are lamps for motion picture projection as well as lamps for spotlight, searchlight, floodlight, and stereopticon projection. Some are quite different, and each should be used in the service it is designed for. There are two lamps made especially for theatre projection with professional apparatus. The 900 watt, 30 ampere, 30 volt lamp and the 600 watt, 20 ampere, 30 volt lamp. They cannot be used on the ordinary lighting circuit without a regulator or transformer to change the current to the correct amperage and voltage. For portable projectors such as are generally classed as "amateur" there are several types of projection lamps in very wide use. There are the 50, 100 and 200 watt lamps for use on 115 volt circuits and the 200 and 250 watt, 50 volt lamps which are operated with a regulator. All of these lamps are designed to project the most possible light on the screen. The 900 watt lamp produces enough light to work efficiently on throws up to 100 feet. The 600 watt lamp is used for throws shorter than 80 feet. The other lamps are for short throw work, generally with 16-mm. film. Other lamps designed for spotlight service can be had in wattages of from 100 watts to 10,000 watts for use on 115 volt lines. The 100 and 200 watt sizes are all standard and are carried in stock. There is a standard lamp of 1,000 watts for use on 115 volt lines for motion picture projection. It is not, however, as efficient as the 30 volt type for motion picture work and is generally used for non-theatrical service. Edison Lamp Works, Division of G. E., Harrison, N. J. International Projector Corp., 88-96 Gold St., New York City. National Lamp Works, Nela Park, Cleveland, O. Westinghouse Lamp Company, 150 Broadway, New York City. A Lamps, Mazda the use of the Mazda lamp has broadened in recent years, and today these lamps are used in projectors in the theatres and on stages of the studios. It has been said, and perhaps rightly, that light sells the show. Especially is this true in the cities where scores of theatres are vying with each other for patronage. In the display signs, in the strip signs, in the marquise, in the lobby and in the theatre proper, the Mazda lamp has made the White Way, whether in the metropolitan centers or in the small towns, whiter. It is being used in the studio as well as theatre. Durable colored lamps may now be purchased with coloring on the inside, permitting the lamps to be washed. Edison Lamp Works, Division of G. E., Harrison. N. J. General Electric Company, 1 River Road, Schenectady, N. Y. National Lamp Works, Nela Park, Cleveland, O. Westinghouse Lamp Company, 150 Broadway, New York City. A DIFFERENT SYSTEM OF PROJECTION LIGHTING STABILIZED ARC THERMAL ARC CONTROL For Better and More Reliable Projection Results Write for Illustrated Booklet HALL & CONNOLLY, Inc. 24 VAN DAM STREET NEW YORK CITY