Motion Picture Herald (Oct-Dec 1932)

Page scan 000996 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1932
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Oct-Dec 1932)
Leaf #:
000996
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 14, 2025
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

60 MOTION PICTURE HERALD December 10, 1932 ever shown. Played Nov. 24. — L. G. Tewksbury, Opera House, Stonington, Maine. General patronage. SMILIN* THRU: Norma Shearer, Fredric March and Leslie Howard — You have had wonderful reports on this, to which I can add nothing. Played Nov. 16-17-18. Running time, 97 minutes.— Joseph J. Greene, Illinois Theatre, Macomb, 111. Family patronage. SMILIN' THRU: Fredric March, Norma Shearer— A masterpiece, one that is perfect. We struck 15 feet of drifting snow for 4 days. Harry Pace, Crescent Theatre, Audubon, Iowa. SPEAK EASILY: Buster Keaton, Thelma Todd. Jimmy Durante — If you want comedy, this picture has it. Will please young and old. Played Nov. 19-20. Running time, 75 minutes.— W. T. Biggs, Adair Theatre, Adair, Iowa. Fair patronage. TRAZAN, THE APE MAN: Great as a picture and at the box office. Why not make one Tarzan picture each year; they have always made good. Played May 15. — Fred Meyr, Pershing Theatre, Kansas City, Kan. Neighborhood patronage. UNASHAMED: Helen Twelvetrees— Not near as bad as some reviews say it is. Was fairly well liked and attended. — Carl E. Anderson, Liberty Theatre, Kalispell, Mont. WASHINGTON MASQUERADE: Lionel Barrymore— A very fine picture of its kind. We certainly had no draw and we barely took in film rental.— P. A. Stallings, Majestic Theatre, Bowie, Texas. WASHINGTON MASQUERADE: Lionel Barrymore — This picture is extra good, good story fine acting, a 100 per cent picture. Played Nov. 4-5. Running time, 86 minutes. — W. T. Biggs, Adair Theatre, Adair, Iowa. Good patronage. Paramount THE BIG BROADCAST: This is a great vaudeville show. Sell it as such and it will please everyone who likes that kind of a show. It is variety entertainment with plenty of laughs and music. Give the cast the big type. People will be disappointed in the radio stars as they have placed them on "superman" standards and the movie brings them down to earth, but it is a good show. — Charles Lee Hyde, Grand Theatre, Pierre, S. D. THE BIG BROADCAST: Bing Crosby, Stuart Erwin, Leila Hyams, and all the big radio stars — One of the best drawing pictures of the year if not the biggest, and will please them after they are in. Played Nov. 29-30— P. S. Stallings, Majestic Theatre, Bowie, Texas. Small town patronage. THE BIG BROADCAST: Stuart Erwin,. Leila Hyams and radio artists— Truly a great picture— different and a natural. The wellknown radio artists are known to one and all; consequently it drew well. Played Nov. 13-14-15. Running time, 80 minutes.— H. J. Longaker, Genwood Theatre, Glenwood, Minn. General patronage. BLONDE VENUS: Marlene Deitrich— First half of picture not so good, but the last half more than makes up for it. Played Nov. 30. — L. G. Tewksbury, Opera House, Stonington, Maine. General patronage. BLONDE VENUS: Marlene Dietrich— Very good for the better class and fair for any class. Running time, 92 minutes. — G. W. Yeaton, Ioka Theatre, Exeter, N. H. BLONDE VENUS: Marlene Dietrich — A great picture and another picture that we say will not offend, unless very narrow minded. Drew fair. — Harry Pace, Crescent Theatre, Audubon, Iowa. DEVIL AND THE DEEP: Tallulah Bankhead and Gary Cooper — Nice picture but did not do anything extra. Charles Laughton steals the picture. Played Nov. 19. Running time, 70 minutes. — Joseph J. Greene, Illinois Theatre, Macomb, 111. Family patronage. EVENINGS FOR SALE: Herbert Marshall and Sari Maritza — An enjoyable piece of etnertainment of the program variety. Herbert Marshall very good. Charlie Ruggles as usual is good and Sari Maritza seems better than in her last picture. Played Nov. 12.— Cecil Cupp, Royal Theatre, Arkadelphia, Ark. College town patronage. GUILTY AS HELL: Edmund Low and Victor McLaglen — This picture good for all audiences for small towns. The only picture I ever liked McLaglen in. Title bad for small town. Running time, 80 minutes. D. E. Fitton, Lyric Theatre, Harrison, Ark. HE LEARNED ABOUT WOMEN: This is dandy show after you get by the name. I can offhand think of a dozen names that would fit the story more appropriately than this title, but then they didn't ask me to name it, merely to pay for it, so I couldn't object. It does entertain if you can get people to come and see it. The stars haven't made box office history nor will they, but the story is entertaining and the crowd makes it a dandy picture. — Charles Lee Hyde, Grand Theatre, Pierre, S. D. Family patronage. HE LEARNED ABOUT WOMEN: Stuart Erwin and Alison Skipworth — A fair comedy. No box office and not much to think back on after you've seen it. Just another picture. Alison Skipworth not creating much interest. Played Nov. 5. — Cecil Cupp, Royal Theatre, Arkadelphia, Ark. College town patronage. HORSE FEATHERS: Four Marx Brothers— This is just as good as their other shows and some thought better. Where they are liked it will go over big. It drew some extra business. — H. J. Eagan, American Theatre, Wantoma, Wis. Rural community patronage. JOE HEWITT CALLS FOR AMMUNITION Get busy — send one of the very first contributors to "What the Picture Did for Me" some of your report blanks for the renetval of that "Good" department which you lately announced . . . and thank "Dad" Jenkins for resurrection of this department. — JOE HEWITT, Home Theatres Circuit, Robinson, III. HORSE FEATHERS: Four Marx Brothers— Did the best business of the year. Everybody laughed their heads off. Running time, 68 minutes. — Fred Meyr, Pershing Theatre, Kansas City, Kan. Neighborhood patronage. HOT SATURDAY: Nancy Carroll— Average. Running time, 73 minutes. — G. W. Yeaton, Ioka Theatre, Exeter, N. H. MADAME RACKETEER: Alison Skipworth — A real nice entertaining picture, good comedy, and will please the majority. Played Nov. 26-27. Running time, 72 minutes.— W. T. Biggs, Adair Theatre, Adair, Iowa. MADISON SQUARE GARDEN: Jackie Oakie, Thomas Meighan, Marian Nixon — A satisfying picture — prize fights — rube pugilists in the making and plenty of comedy. Played Oct. 23-24-25. Running time, 74 minutes. — H. J. Longaker, Glenwood,' Theatre, Glenwood, Minn. MADISON SQUARE GARDEN: Jack Oakie— Very good. Perfect for Saturday. — G. W. Yeaton, Ioka Theatre, Exeter, N. H. MILLION DOLLAR LEGS: Jack Oakie— A good comedy. Played Nov. 20-21-22. Running time, 56 minutes. — Mrs. P. J. Zorn, Hippodrome Theatre, Julesburg, Col. Small town patronage. MOVIE CRAZY: Harold Lloyd— One of Harold Lloyd's best comedies, but he certainly doesn't get the busines any more. Pleased the few who came. — P. A. Stallings, Majestic Theatre, Bowie, Texas. MOVIE CRAZY: This is the best show Harold Lloyd has made since "The Freshman," and will please everyone. The kids will come and you must make the adults come as they will enjoy it after they see it, though the last few Lloyds have made people think of him as a "kid show" star. — Charles Lee Hyde, Grand Theatre, Pierre, S. D. MOVIE CRAZY: Harold Lloyd— Patrons disappointed, very few laughs. Several patrons said they did not care for him anymore. Probably the type of story has been overworked and people are not interested in the workings of studios. They want entertainment. Running time, 95 minutes. — D. E. Fitton, Lyric Theatre, Harrison, Ark. MOVIE CRAZY: Harold Lloyd— The flop of the year at the box office and did not compare with any of his old silent films for laughs. Patrons about 50-50 on this one; some of them liked it and some did not. It will not make money if bought at high rental. It looks as though Harold Lloyd is an also ran at the theatre box office. Running time, 96 minutes. — Steve M. Farrar, Orpheum Theatre, Harrisburg, 111. Small city patronage. MOVIE CRAZY: Harold Lloyd— A good picture but Harold Lloyd's pictures are too few to get much at the box office. Goodby Harold.— Carl E. Anderson, Liberty Theatre, Kalispell, Mont. MOVIE CRAZY: Harold Lloyd— Very good but failed to draw and cannot understand why. Running time, 95 minutes.— G. W. Yeaton, Ioka Theatre, Exeter, N. H. NIGHT AFTER NIGHT: George Raft, Mae West, Constance Cummings— One of the best pictures we have shown this year. Made a hit with everyone, not a single complaint. Not big but was good. Constance Cummings played a splendid role in this picture.— P. A. Stallings, Majestic Theatre, Bowie, Texas. NIGHT ARTER NIGHT: George Raft— Our patrons liked this one very much. Played Nov. 26. — L. G. Tewksbury, Opera House, Stonington, Maine. General patronage. NIGHT OF JUNE 13: This is a good mystery story that my people liked and that did a better business than I anticipated. I think this was handled very well and will rate it as one of the best of mystery pictures. — Charles Lee Hyde, Grand Theatre, Pierre, S. D. NIGHT OF JUNE 13: Clive Brook and Mary Boland— Good. Will please all classes. Charley Grapewin steals the show. You can boost this and not have to hide when the patrons go out. All players excellent. Running time, 80 minutes. — D. E. Fitton, Lyric Theatre, Harrison, Ark. THE NIGHT OF JUNE 13: Clive Brook, Francis Dee — Better step on this one. Very clever, heart interest, clean, fast and sparkling. — Harry Pace, Crescent Theatre, Audubon, Iowa. NIGHT OF JUNE 13: Clive Brook— One of the best small town pictures for a long time. Don't miss booking this one. Running time, 90 minutes. — G. W. Yeaton, Ioka Theatre, Exeter, N. H. THE PHANTOM PRESIDENT: George M. Cohan, Claudette Colbert, Jimmy Durante — Splendid comedy drama. Clean fun. Played Thanksgiving to pleased crowd. Played Nov. 24-25. Running time, 78 minutes. —P. G. Estee, S. T. Theatre, Parker, S. D. Small town patronage. THE PHANTOM PRESIDENT: George M. Cohan and Claudette Colbert — This is clever musical comedy entertainment and should please any audience. Well directed, well acted and an interesting little moral behind the slapstick musical comedy story. — Charles Lee Hyde, Grand Theatre, Pierre, S. D. THE PHANTOM PRESIDENT: George M. Cohan, and Jimmy Durante-^This picture pleased a very good attendance. Music interwoven beautifully. Support very good and Durante as always a vow. Played Nov. 13-14. Running time, 78 minutes. — Joseph J. Greene, Illinois Theatre, Macomb, 111. Family patronage. THE PHANTOM PRESIDENT: George M. Cohan, Jimmy Durante, Claudette Colbert — Just the type of picture to make the patrons forget financial troubles. A musical comedy that will please. Played Nov. 20-21-22. Running time, 78 minutes.— H. J. Longaker, Glenwood Theatre, Glenwood, Minn. General patronage. 70,000 WITNESSES: John Mack Brown— An exceptionally fine picture; outdrew any picture we haveshown in 3 months. Surely pleased every one of them. — P. A. Stallings, Majestic Theatre, Bowie, Texas. TROUBLE IN PARADISE: Herbert Marshall, Kay Francis and Miriam Hopkins — A charming and highly pleasing picture with the usual Lubitsch masterful! direction. The entire cast gives fine performances. This type picture is always popular in my situationPlayed Nov. 17-18— Cecil Cupp, Royal Theatre, Arkadelphia, Ark. College town patronage. TROUBLE IN PARADISE: Miriam Hopkins, Herbert Marshall, Kay Francis — A very fine picture for the sophisticated. Very few went in but most of them that did liked it. Recommend it for the class trade only. Running time, 73 minutes. — P. AStallings, Majestic Theatre, Bowie, Texas. RKO Radio BILL OF DIVORCEMENT: John Barrymore— Very good drama. Very serious but held the interest of young and old. Barrymore ably supported by Billie Burke and Miss Hepburn. Played Nov. 6-7. Running time, 76 minutes.— P. G. Estee, S. T. Theatre, Parker, S. D. Small town patronage. BILL OF DIVORCEMENT: John Barrymore— Best picture I've seen for six months. No driving power. — R. V. Fletcher, Lyric Theatre, Hartington, Neb. Neighborhood patronage. BIRD OF PARADISE: Joel McCrea and Dolores Del Rio — This picture drew little better than average business on Sunday and Monday and held up good for the second day, but lot went out saying it wasnot as good a picture as they expected to see, and I personally thought that it was a rather weak production to turn out from material of this kind, but it wilt draw well. Running time, 80 minutes. — Steve M. Farrar, Orpheum Theatre, Harrisburg, 111. Small citypatronage. BIRD OF PARADISE: Dolores Del Rio, Joel McCrea—Great. Good business too.— Carl E. Anderson, Liberty Theatre, Kalispell, Mont. BRING 'EM BACK ALIVE: Jungle picture that pleased. Malayan locale. Played Oct. 2-3. Runningtime, 70 minutes.— P. G. Estee, S. T. Theatre, Parker, S. D. Small town patronage. BRING 'EM BACK ALIVE: Frank Buck— This one has been badly over-rated by the producers and the critics and it led the public to expect considerable more than they get. We were lucky enough to run it at regular admission prices and had very few kicks on' it, and it drew 15 per cent better than average business on the days it ran. It's box office. Played Nov. 20-21.— Steve M. Farrar, Orpheum Theatre, Harrisburg, 111. Small city patronage. BRING 'EM BACK ALIVE: One of the best shows of the year. Great business too.— Carl E. Anderson, Liberty Theatre, Kalispell, Mont. BRING 'EM BACK ALIVE: Great as a double feature bill and will get the money. If you have not used it, don't miss it. Running time, 60 minutes.— G. W. Yeaton, Ioka Theatre, Exeter, N. H. COME ON DANGER: Tom Keene— Good action picture with comedy relief. Our patrons like Kfen«Played Nov. 18-19. Running time, 58 minutes.— P. Cr. Estee, S. T. Theatre, Parker, S. D. Small town patronage. THE CONQUERORS: Richard Dix— Big western. About four reels excellent.— R. V. Fletcher, Lyric Theatre, Hartington, Neb. Neighborhood patronage. GIRL CRAZY: Wheeler and Woolsey— For the average small town, this is one of the best pictures 1 have run for months comedy and slapstick. Played Nov. 19 —George Lodge, Green Lantern Theatre, Claymont, Del. Mixed country patronage. HELL'S HIGHWAY: Richard Dix— Based on Florida chain gang tragedy. Held interest of all. Richard Dix, as usual, very good m his role. Played Nov. 4-5 Running time, 60 minutes— P. O. h-stee, is. I. Theatre Parker, S. D. Small town patronage.