Motion Picture Herald (Apr-Jun 1933)

Page scan 000418 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Apr-Jun 1933
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Apr-Jun 1933)
Leaf #:
000418
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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44 this woman be in any picture, for she fails to flicker. —New Pedigo, DeLuxe Theatre, Garber, Okla. General patronage. OKAY AMERICA: Lew Ayres— On account of this being a newspaper columnist picture and being late in playing it, we did little exploitation. Our first day's audience liked Ayres, the story, and constant action and they sold it to their friends. It was a good Friday and Saturday picture that did 120 per cent. Played April 14-15. Running time, 80 minutes — D. B. White, Ritz Theatre, Fernandina, Fla. General patronage. OKAY AMERICA: Lew Ayres, Maureen O'Sullivan — This title fits the picture. It is certainly okay. Had mote people rave about this show than on any for a long time. Played March 16-17-18. Running time, 78 minutes.— G. A. Troyer, New Lyric Theatre, Rugby, N. D. Small town patronage. PRIVATE JONES: Lee Tracy— Extra good. Tracy has a style all his own. Although he had a rather unsympathetic role, made a lot out of it. Played April 5-6. — Horn and Morgan, Star Theatre, Hay Springs, Neb. Small town patronage. Warner THE KEYHOLE: Kay Francis, George Brent— I knew a guy once who peeped through a keyhole and got his left eye put out. This, however, is not that kind of a picture. It's clean, entertaining and well acted by entire cast. Played it on Good Friday and all the matinees worked hard all day planting potatoes and must have been too tired to come out. Played April 14. Running time, 72 minutes. — B. W. Hickman, Lyric Theatre, Greenville, 111. — General patronage. THE KEYHOLE: Kay Francis— Played this during the University Easter dances. Ordinarily this is a bad time for shows, but the girls evidently wanted to see it and made the boys bring them in. A neat little program picture and one which should click in towns with the fair sex trade. Played April 18-19.— H. A. Griswold, Sewanee Union Theatre, Sewanee, Tenn. University town patronage. LADIES THEY TALK ABOUT: Barbara Stanwyck. Lillian Roth — A fair picture. Ladies in the "big house." Fine acting. The few that came out to see it were well pleased. Played March 29-30-31. Rrmning time, 70 minutes. — L. F. Bonaventura, Browns' Grand Theatre, Nashwauk, Minn. Small town patronage. LAWYER MAN: William Powell, Joan Blondell— Regardless of what the rest of the country thinks, the people of Harrisburg, 111., think this the best picture Powell ever made, and I must agree with them, for Powell and Blondell certainly turn in a nice performance in this one. It drew less than average business owing to the fact that Powell is not a very popular star here. If you have a town where he is popular, get behind this one with everything you have. Played April 23-24. Running time, 70 minutes. — Steve Farrar, Orpheum Theatre, Harrisburg, 111. Small city patronage. THE MYSTERY OF THE WAX MUSEUM: Lio nel Atwill, Glenda Farrell — A very good natural color picture. It has plenty of thrills and Glenda's wisecracking is excellent. An excellent picture from every standpoint, comedy suspense, thrills and love interest. —Gerald Stettmund, H. & S. Theatre, Chandler, Okla. Small to"vn patronage. World Wide FIGHTING THROUGH: Ken Maynard— A Httle better story than some they have given him. I see in a recent Mtion Picture Herald that westerns are going out forever (again), but they're still the staff of life for me. Played April 14-15. — Roy W. Adams, Mason Tlieatre, Mason, Mich. Small town patronage. UPTO'WN NEW YORK: Jack Oakie— The best picture Oakie has made in many a day. A program picture, but an extra good one. Drew better than average business and pleased. Many good comments from patrons on this one. Its' a clean picture good for any night in week and will stand extra advertising. Played April 21. Running time, 80 minutes. — Steve Farrar, Orpheum Theatre, Harrisburg, III. Small city patronage. Short Features Columbia THE BIRD STORE: Silly Symphony— Good comedy cartoon. — Roy W. Adams, Mason Theatre, Mason, Mich. Small town patronage. MICKEY'S REVUE: Mickey Mouse-O^e of Mickey's best. "Mad Dog" is good, too. — Roy W. Adams, Mason Theatre, Mason, Mich. Small town patronage. Fox BELLS OF BALI: Ma_gic Carpet— This series does not go over so good with our people. This one about the same as the others. — D. E. Fitton, Lyric Theatre, Harrison, Ark. Small town patronage. HERE COMES THE CIRCUS: Magic Carpet travelogue— Here is a good single reel filler where you like a subject with music and no talking. If you haven't played "Here Comes the Circus" then do so. Book it on a Saturday as it will be a hit with kids from six to sixty. — W. L. Stratton, Challis Theatre, Challis, Idaho. Small town patronage. MOTION PICTURE HERALD ANOTHER RIDES THE BAND WAGON From Warren L. Weber, manager of the Ellinwood theatre, Ellinwood, Kan., comes a word of approbation for the exhibitors' own department, and a request for additional blanks. The word accompanied a two-year Herald subscription. Mr. Weber says : "Permit me to congratulate you on reinstating 'What the Picture Did for Me'. This department is much more valuable than any reviewer's opinion and is the main reason I am sending you my subscription. 1 have been waiting patiently for some blanks. Kindly send out a bunch of them. I used to be a regular contributor and I want to get back on the band wagon. Kindest regards and wishes." The blanks, of course, are already on Mr. Weber's desk. MGM FLIP'S LUNCH ROOM: Flip the Frog— Just another Flip. Running time, 8 minutes. — J. E. 'Tunstall, Nottawa Theatre, Blackstone, Va. Small town patronage. GIRL GRIEF: Charlie Chase— Hardly up to Chase's standard. But very funny in spots and judge it better than average comedy. — Horn and Morgan, Star Theatre, Hay Springs, Neb. Small town patronage. THE GOLF CHUMP: Edgar Kennedy— Fair. Golf players will like it better than others. — D. E. Fitton, Lyric Theatre, Harrison, Ark. Small town patronage. HOT SHOT: Taxi Boys— Good comedy of the slapstick variety. — Robert K. 'V^ancey, Paradise Theatre, Cotter, Ark. Railroad and general patronage. MR. BRIDE. Charley Chase— Not up to his standard. Just fairly entertaining. — D. E. Fitton. Lyric Theatre, Harrison, Ark. Small town patronage. NURSE MAID: Flip the Frog— Not much.-D. E. Fitton, Lyric Theatre, Harrison, Ark. Small town patronage. NURSE MAID: Flip the Frog— Good.— Robert K. Yancey, Paradise Theatre, Cotter, Ark. Railroad and general patronage. OLD SPANISH CUSTOM: Sport Champion— Good sport reel of bull fighting. — Robert K. Yancey. Paradise Theatre, Cotter, Ark. Railroad and general patronage. OVER THE COUNTER: One of the most beautiful color shorts we ever played. Thought the photography was excellent. As a rule these colored shorts 'are quite blurred at times. — Horn and Mo'rgan, Star Theatre, Hay Springs, Neb. Small town patronage. OVER THE COUNTER: Musical Revue— Fine entertainment. A relief from two-reel comedies. Let's have more. — Robert K. Yancey, Paradise Theatre, Cotter, Ark. Railroad and general patronage. PHONEY EXPRESS: Flip the Frog— Good cartoon. — Robert K. Yancey, Paradise Theatre, Cotter, Ark. Railroad and general patronage. PIGSKIN: Sport Champion — Shows how football players are made. Instructing and interesting. — D. E. Fitton, Lyric Theatre, Harrison, Ark. Small town patronage. PIGSKIN: Very fine and especially pleasing to any one who likes football. Very timely at this time of the year when colleges are having their spring football practice. — B. A. McConnell, Emerson Theatre, Hartford, Ark. General patronage. ROMANTIC ARGENTINA: A very good travelogue, but my audience doesn't care for this type of shorts. However, we've got to get them off our check — so just pass them on to the dear public. — B. A. McConnell, Emerson Theatre, Hartford, Ark. General patronage. SCRAM: Laurel and Hardy — A very good comedy. Lots of laughs. Terrible photography and bum recording. Some fellow didn't know his business. — Ned Pedigo. DeLuxe, Garber, Okla. General patronage. TAXI BARON: Taxi Boys— This is only fair. Maybe a couple of laughs in the two reels. Running time, 18 minutes.— J. E. Tunstall, Nottawa Theatre, Blackstone, Va. Small town patronage. May 6 , 1933 Paramount BETTY BOOP AND BIMBO: Betty Boop Cartoon — I run all of these cartoons and find them very good. Some are better thari others, however. — W. L. Stratton, Challis Theatre, Challis, Idaho. Small town patronage. COURTING TROULE: Charlie Murray— A few comedy situations, but just another too long drawn out affair of the same nothingness. Running time, 20 minutes.— G. A. Troyer, New Lyric Theatre, Rugby, N. D. Small town patronage. EASY STREET: Charlie Chaplin— This was an old silent set to sound and music and got more laughs than a dozen of the new talkies. Action is what they want, not so many words. Running time, 17 minutes. — R. D. Carter, Fairfax Theatre, Kilmarnock, Va. Town and country patronage. HAPPY HOBOS: Tom and Jerry cartoon— Up to their standard which is an addition to any program. — D. E. Fitton, Lyric Theatre, Harrison, Ark. Small town patronage. PARAMOUNT ACTS: Some of these subjects are very good, while others are not so hot. When making bookings one should be careful as to the stars. Burns & Allen are good, Howard rather weak, Lopez very good. — W. L. Stratton, Challis Theatre, Challis, Idaho. Small town patronage. SO THIS IS HARRIS: Phil Harris and band— Boys, this will save a real poor program. It's the type of short they want to see and they tell you so. — C. H. McCroskey, Allied Theatre, Dermott, Ark. Small town patronage. TWO LIPS AND JULEPS: Masquer— Very clever burlesque comedy. A little too clever, in fact, because some of the crowd didn't get it at all. — Roy W. Adams, Mason Theatre, Mason, Mich. Small town patronage. Warner Vitaphone BROADWAY BREVITIES: Musical revues— Boys, here are the finest things you could possibly put on any program. Every one of them is a wow and will please every one better than anything else you might run. The Technicolor subjects especially are a treat. — W. L. Stratton, Challis Theatre, Challis, Idaho. Small town patronage. HEY, POP: Fatty Arbuckle— Same old Fatty able to make 'em laugh yet in his comeback. Drew many old-timers to see him spread his stuff. The kids liked him, although a brand new one to them. — Ned Pedigo, DeLu.xe Theatre, Garber, Okla. General patronage. LOONEY TUNES: All have been good. Pleased the kids. One reel.— G. A. Hart, Roxy Theatre, Stratford, Tex. Small town patronage. THE MEAL TICKET: Jack Pearl— This is an old re-issue that Vitaphone has pulled out of the junk somewhere, and my opinion is that it is right down rotten. The sound is bad, and Pearl is a lobster. As a usual thing you can bank on a Vitaphone short. But this one is a lemon, and should be pulled from the market before the star is killed. — S. H. Rich, Rich Theatre, Montpelier, Idaho. Small city patronage. MELDOY MASTERS: Band acts— The finest onereel short I have ever run. I have dated in these musicals as fast as they are released and my patrons eat them up. Every one good. — W. L. Stratton, Challis Theatre. Challis, Idaho. Small town patronage. MELODY MASTERS: Good musical number. One reel— G. A. Hart, Roxy Theatre, Stratford, Tex. Small town patronage. MERRY MELODIES: We have requests for more. One reel.— G. A. Hart, Roxy Theatre, Stratford, Tex. Small town patronage. MUSIC TO MY EARS: Great entertainment. Most of my patrons stayed to see this short run the second time. — Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small town and country patronage. PASSING THE BUCK: One of the best. As interesting as a feature. Running time, 18 minutes. — Gladvs E'. McArdle, Owl Theatre, Lebanon, Kan. Small town and country patronage. PLEASURE ISLAND: Brevities— These color musical shorts are making a big hit with our people. Cannot have too many of these. Running time, 18 minutes. — Horn and Morgan, Star Theatre, Hay Springs, Neb. Small town patronage. PLEASURE ISLAND: Brevities— This is the best color short we have run in many moons. Should please anywhere. Running time, 18 minutes. — J. E. Tunstall, Nottawa Theatre, Blackstone, Va. Small town patronage. SHANTY WHERE SANTA CLAUS LIVES: Great for kids, and the grownups enjoyed it, too. — Gladys E. McArdle. Owl Theatre. Lebanon, Kan. Small town and country patronage. SHERLOCK HOLMES: We tried to figure why they called this a comedy. Two re'els. — G. A. Hart, Roxy Theatre, Stratford. Tex. Small town patronage.