Motion Picture Herald (Jul-Sep 1933)

Page scan 000457 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Sep 1933
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Sep 1933)
Leaf #:
000457
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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July 29, 1933 JUL 281333 Motion Picture Herald INDEX TO BETTER THEATRES for six-months period beginning with issue of July 1, 1933 Following index refers to issue of July 1st only AIR CONDITIONING Air washers, operation, page 23. Comfort conditions, pages 22, 23. Dry bulb readings, page 22. Effective temperature chart, page 22. Fans, improving, page 23. Fans, operation, page 23. Noise reduction, page 23. Relative humidity, proper percentage, page 23. Relative humidity readings, page 22. Temperature, proper degrees, page 23. Volume of air, page 23. Wet bulb readings, page 22. ARCHITECTURE Automobile theatre, pages 1 5, 1 6, 1 7, 42. Front, page 8. Lobby, pages 9, 42. Ramps (for automobiles), page 1 6. Remodeling, pages 8, 9, 42. Screen provisions, outdoor, pages I 6, I 7, 42. ARTICLES BY TITLES Air Conditioning Guide Sheet No. I , page 22. A. C. Projection Arc, page 28. Drive-In Theatre: A Motor Age Experiment, page i 5. Flasher Equipment, page 35. Figuring Your Remodeling Job and Costs, page 8. How I Would Resurface My Screen, page 27. Judging the Quality of Your Sound, with Sound Trouble Chart, page 2425. Law Applying to the Theatre, page 20. Need You Admit Policemen Free? page 21. Organizing for Good Management, page 13. Prices of Representative Building Materials, pages 1 01 I . Proper Size of Screen Image, page 32. Protecting Iron-Work from Rust, page 13. Queer Results of Reconditioning Screen, page 32. RCA Sound Changeover, page 29. Reconditioning With Color and Light, page 18. Safety Equipment, page 35. Theatre Projects, page 38. Tube Catalog, page 35. Unit Heater, page 35. Using Only One Head Amplifier, page 33. Wages — and Good Projection, page 26. Wage Scales in Building Trades, page 12. Wire Heating and Dry Cell Design, page — . AUTHORS M. Marvin Berger, page 21. Francis M. Falge, page 18. J. T. Knight, Jr., page 13. S. Charles Lee, page 8. Leo T. Parker, page 20. F. H. Richardson, page 26. CONSTRUCTION, BUILDING Automobile theatre, pages 15, 16, 17, 42. Labor costs, page 12. Material costs, pages 10, II. EQUIPMENT, COSTS Box office heaters, page 9. Box offices, pages 8, 9. Bulletin cases, page 9. Coin changers, page 9. EQUIPMENT, DESIGN A. C. projection arc, pages 28, 29. Changeover, RCA type, pages 29, 30. Dry cells, page 30. Flashers, page 35. Heater, unit, page 35. Projection (outdoor) pages 16, 42. Safety device, projector, page 35. LAW Liability for stolen property, page 20. Manager as agent, page 21. Necessary to prove contract void, page 20. Passing police officers, page 21. Poster leases, page 21. Trade fixtures, page 21. Validity of film contracts, page 20. LIGHTING Atmospheric, page 37. Auditorium, pages 19, 37. Avoidance of shock glare, page 19. Box office, page 1 8. Cleaning fixtures, page 37. Color hoods, pages 19, 37. Cover, page 37. Display, page 18. Flashers, page I 8. Foyer, page 19. Front, page 18. Front signs, page 1 8. Lamp, selection, pages 18, 19, 37. Lobby, page I 9. Lounge, page 19. Maintenance, pages 18, 19, 37. Marquee, page 18. Reconditioning, pages 18, 19, 37. Seasonal effects, page 37. Shades, page 19. Use of color, pages 18, 19, 37. MANAGEMENT Basic objectives, page 13. Classification of duties, page 36. Employee loyalty, page 37. Maintenance duties, page 36. Organization, pages 13, 14, 36, 37. Personnel data, pages 14, 36. Staff supervision, pages 14, 36, 37. Work schedules, pages 36, 37. MAINTENANCE Iron-work, page 13. Lighting, pages 18, 19, 37. Rust elimination, page 13. Screen, pages 27, 28. Staff supervision, pages 13, 14, 36. PROJECTION Amplification: use of single head amplifier, page 33. Arc, alternating current, pages 28, 29. Changeover, RCA type, pages 29, 30. Dry cells, design, page 30. Image size, page 32. Outdoor projection, pages 16, 17, 42. Screen, outdoor provisions, page 16, 17, 42. Screen streaks, pages 32, 33. Screens resurfacing, pages 27, 28. Sound quality, judging, pages 24, 25: Sound trouble chart, page 25. Wire heating, page 30. Wages (a discussion), page 26. PROJECTS New theatres and remodeling, page 38. RECONDITIONING Front, page 8. Lighting, pages 18, 19, 37. Lobby, pages 9, 42. Screen, pages 27, 28. THEATRE, NEW Drive-In Theatre, Camden, N. J., pages 15, 16, 17, 42.