Motion Picture Herald (Sep-Dec 1933)

November 4, 1933 MOTION PICTURE HERALD 45 ture. Business slightly off, probably on account of title.— Avece T. Waldron, Blue Moon Theatre, Oklahoma City, Okla. Suburban family patronage. PICK UP: Sylvia Sidney, George Raft-,-Dated this with Paramount short "Snow White" and RKO "Century of Progress." Patrons liked feature and business was excellent, due probably to extra draw of the shorts, which we had advertised heavily. Played October 1-3.— Avece T. Waldron, Blue Moon Theatre, Oklahoma City, Okla. Suburban family patronage. SHE DONE HIM WRONG: Mae West— Everybody knows by this time that Mae has "something." She's box office. Just saw "I'm No Angel," and while I realize the picture is putting wonderful grosses in the first-runs, I believe there is going to be a little disappointment to patrons. It looks like a straight program picture excepting the courtroom scene at the end. — Avece T. Waldron, Blue Moon Theatre, Oklahoma City, Okla. Suburban family patronage. SHE DONE HIM WRONG: Mae West— This was my second time of running this one and I grossed bigger than my first run. I'd run it again if 1 could get an open date in the very near future. Running time, 63 minuptes. Played October 6-7. — Wm. A. Crute, Victoria Theatre, Vancouver, B. C. Neighborhood patronage. SHE DONE HIM WRONG: Mae West— We passed up this attraction because we did not think it advisable for family patronage. We had requests from some of the fans to book it. We advertised that we didn't think it was suitable for children and that the picture was a little "hot." As a result, we did the Ijest business of the year, but the picture didn't please too well. Played October 21. — C. W. Mills, Arcade Theatre, Sodus, N. Y. Family patronage. SONG OF SONGS: Marlene Dietrich— Art is art and me for art. Came when we needed it but did not stay long enough. Give this your whole advertising budget and don't worry, you can make out a new one after the smoke clears away. This will get them all. The good ones to get "shocked," the bad ones come to get a thrill, and they all stay for two shows. Play it if you have to mortgage your balcony. Running time, 92 minutes. Plavod September 22-23-24.— Philip Bissell Shaver, Henry Tlieatre, Henry. 111. Urban, rural patronage. SUNSET PASS: Randolph Scott, Tom Keene— A great western story for both young and old alike. It is a strange thing how we of the west just love tales of the west. Well liked here. Did good with it on week-end bill. Running time, 66 minutes. Played October 6-7. — Wm. A. Crute, Victoria Theatre, Vancouver, B. C. Neighborhood patronage. THIS DAY AND AGE: Charles Bickford, Judith Allen — Good comment and well liked. Different. Misses being big. Will stand extra effort. Running time, 82 minutes. Played October 15-17.— M. W. Mattecheck. Lark Theatre, McMinnville, Ore. Local patronage. THIS DAY AN AGE: Charles Bickford, Judith Allen — A great picture for high school consumption. A very excellent production without any drawing power. Everyone that saw it liked it. — Charles Niles, Niles Theatre, Anamosa. Iowa, General patronage. THREE CORNERED MOON: Claudette ColbertSomewhat different but a very pleasing picture. Will get a laugh from "frozen face" and that's something. Running time, 77 minutes. Played October 11-12. — M. W. Mattecheck, Lark Theatre, McMinnville, Ore. Local patronage. TOO MUCH HARMONY: Bing Crosby -Will draw extra business. Very good and entertaining but somehow doesn't click as did "College Humor." Running time. 77 minutes. Played October 8-11. — W. A. Collins. Regal Theatre, Elvins, Mo. Small town patronage TOO MUCH HARMONY: Bing Crosby, Jack Oakie — A production that was well liked and brought a lot of favorable comment. Running time, 75 minutes. Played October 8-10.— M. W. Mattecheck, Lark Theatre, McMinnville. Ore. Local patronage. TOO MUCH HARMONY: Bing Crosby— This is one grand picture. Lots of swell music, good comedy and a bunch of pretty girls. Drew better than average business and pleased everyone. Worthy of your best playing dates. Running time, 8 reels. Played October 21-22. — R. W. Hickman, Lyric Theatre, Greenville. 111. General patronage. TORCH SINGER: Claudette Colbert— A picture that drew exceptionally well and pleased all. Business way above average. Claudette Colbert very good in this. Can stand extra exploitation. Running time, 72 minutes. Played October 15-17. — W. A. Collins, Regal Theatre, Elvins, Mo. Small town patronage. TORCH SINGER: Claudette Colbert— Don;t let the title mislead you. Tie up with all Catholic organizations. The picture will make you proud of your theatre. "Colbert" is new, different, and gives it all for "Dear old Torch Singer." Played this when weather was just what you would order. Personally and professionally the picture was all you could ask for. Running time. 81 minutes. Played October 6-7-8. — Philip Bissell Shaver, Henry Theatre, Henry, 111. Urban, rural patronage. TORCH SINGER: Claudette Colbert— This is absolutely the best picture that Claudette Colbert ever TO ESTES AND ESTES: AN EARLY RETURN! Mates, we propose as a theme song for "What the Picture Did for Me" a composition by Caroline Hart Estes. And its title, "Lonely," expresses the feeling of exhibitor contributors, now that Estes and Estes have found it advisable to close their Merry Land theatre at Addison, Mich., due to lack of patronage. Says the Addison Courier, with a fine touch of appreciation of the Estes contribution to the happiness of the community: "It is hoped the picture house won't remain closed long. We need every cent possible kept in this community, whether for the movie, the school, the stores and markets, the churches and Sunday schools. . . . Every time you go out of town for entertainment . . . just stop and think, am I honestly doing right by my people and myself?" appeared in. In fact it's the best one from Paramount for a long time. If this doesn't make Colbert one of the best stars in the business, nothing ever will. Boost it hard and your patrons will not be disappointed. Running time, 8 reels. Played October S-6. — R. W. Hickman. Lyric Theatre, Greenville, 111. General patronage. UNDER THE TONTO RIM: Stuart Erwin— Picture satisfactory, but business down due to pre-school starting day apparently.— Avece T. Waldron, Blue Moon Theatre, Oklahoma City, Okla. Suburban family patronage. WILD HORSE MESA: Randolph Scott, Sally Blane — This is a good western picture and it will please your Saturday crowd. Running time, 7 reels. Played October 21.— J. A. Verchot, Opera House, Abbeville, S. C. Small town patronage. WOMAN ACCUSED, THE: Gary Grant, Nancy Carroll — Pretty good business, but to me the picture did not seem real. Played October 8-10. — Avece T. Waldron. Blue Moon Theatre, Oklahoma City, Okla. Suburban family patronage. Principal TARZAN THE FEARLESS: Buster Crabbe— This is the first Tarzan that I have run and I think it is very good and should take where they like their jungle pictures. Buster Crabbe as Tarzan is very good. In this town the girls like Buster's form. Both the adults and children came to see Tarzan. This picture has an ending to it so that does not make it bad for the exhibitor. Running time, 67 minutes. Played October 15-16-17.— William Dabb, Lyric Theatre, Shenandoah, Pa. General patronage. RKO BED OF ROSES: Constance Bennett, Joel McCrea — Her_ best picture for some time. Here is a real actress if the producers would only pick a favorable story for her. Was rather surprised in receiving average business, because this star has never drawn here since she made "Common Clay" for Fox several years ago. Running time, 67 minutes. Played October 14-15.— M. F. Bodwell, Paramount Theatre, Wyoming, 111. Small town patronage. BIG BRAIN, THE: George E. Stone, Fay Wray— Did not make film rental on this. It's a good picture, however, but did not pull them in. Running time, _ 70 minutes. Played September 27-28.— A. B. Jefferis, New Piedmont Theatre, Piedmont, Mo. Rural and small town patronage. BIRD OF PARADISE: Dolores Del Rio, Joel McCrea— Excellent picture with splendid midweek business. Played September 13-14. — Avece T. Waldron, Blue Moon Theatre, Oklahoma City. Okla. Suburban family patronage. BLIND ADVENTURE: Robert Armstrong— A nice mystery picture that was thoroughly enjoyed. Not big but pleasing. Running time, 60 minutes. Played October 13-14.— M. W. Mattecheck, Lark Theatre, McMinnville. Ore. Local patronage. FLYING DEVILS: Ralph Bellamy. Arline Judge, Bruce Cabot, Eric Linden — If you like aeroplane thrills, this has it. Running time, 62 minutes. — E. W. Gould, Costello Theatre, New York City. General patronage. FLYING DEVILS: Arline Judge, Bruce CabotIt's a flying airplane picture from start to finish. I do believe the public have had enough of this class of pictures and for me I do hope I will never have to play another one. — Walter Odora, Sr., Dixie Theatre, Durant, Miss. General patronage. HOLD 'EM JAIL: Edna May Oliver, Wheeler and Woolsey — Good bargain night business. Picture pretty good.— Avece T. Waldron, Blue Moon Theatre, Oklahoma City, Okla. Suburban family patronage. MELODY CRUISE: Charles Ruggles, Phil HarrisOne of the best musicals we have run this season, and that is saying plenty, because we have run a lot of musical pictures. Pleased every one who saw it, and we had a fair crowd. Roads bad, however, due to being under construction, and we depend on about 70% of our business from out of town. Running time, 70 minutes. Played September 29-30. — A. B. Jefferis, New Piedmont Theatre, Piedmont, Mo. Rural and small town patronage. MIDSHIPMAN JACK: Bruce Cabot, Betty Fur ness — A very pleasing program picture. Everybody liked it. — Charles Niles, Niles Theatre, Anamosa, Iowa. General patronage. MORNING GLORY: Katharine Hepburn, Adolphe Menjou — Hepburn in our opinion is one of the world's greatest stars, but the picture is just so much film. Some of our patrons raved about it, and others thought it poor. It's a funny world. Running time, 73 minutes. Played October 8-9-10.— A. B. Jefferis, New Piedmont Theatre, Piedmont, Mo. Rural and small town patronage. NO MARRIAGE TIES: Richard Dix— Fair entertainment. Dix plays his part well. Running time, 72 minutes. — E. W. Gould, Costello Theatre, New York City. General patronage. PENGUIN POOL MURDER: Edna May OliverBelieve this would please where Edna May Oliver is popular. It pleased here. — Avece T. Waldron, Blue Moon Theatre, Oklahoma City, Okla. Suburban family patronage. SAILOR BE GOOD: Jack Oakie, Vivienne Osborne— Poor picture with poor sound. Pulled after one show. —Avece T. Waldron, Blue_ Moon Theatre, Oklahoma City, Okla. Suburban family patronage. STATE'S ATTORNEY: John Barrymore— Bargain night business dropped. Picture was all right. Played September 27-28. — Avece T. Waldron, Blue Moon Theatre, Oklahoma City, Okla. Suburban family patronage. RKO-Pathe WHAT PRICE HOLLYWOOD?: Constance Bennett— Old but drew nicely on Bargain Night. Played October 18-19.— Avece T. Waldron, Blue Moon Theatre, Oklahoma City, Okla. Suburban family patronage. YOUNG BRIDE: Helen Twelvetrees— Fair bargain night business. Picture fair. Played October 11-12. — Avece T. Waldron, Blue Moon Theatre, Oklahoma City, Okla. Suburban family patronage. Tiffany BRANDED MEN: Ken Maynard— Do not remember anything about the picture, but books show we had grand kid business. Played August 17-18. — Avece T. Waldron, Blue Moon Theatre, Oklahoma City, Okla. Suburban family patronage. United Artists KID FROM SPAIN, THE: Eddie Cantor— Cannot give a fair report on this, as we had the weather against us. Also bad roads, due to roads being under construction. Running time, 90 minutes. Plaved September 10-11-12.— A. B. Jefferis. New Piedmont Theatre, Piedmont, Mo. Rural and small town patronage. SECRETS: Mary Pickford, Leshe Howard— This is a wonderful picture, expertly directed, and the acting is excellent. It is a romantic drama, beginning in a New England seaport and covering a period of fifty years to end in the nation's capital, Washington. If Mary Pickford plays a few more stories like this one, she should regain her lost popularity. A little old. but still a good business getter. Running time, 90 minutes. Played October 16-17. — J. J. Medford. Orpheum Theatre, Oxford. N. C. General patronage. Universal ALL AMERICAN. THE: Richard Arlen— We did not buy our Universal pictures in time to run this last fall, so saved it till football season opened this year. It is splendid. One patron said it was the best football picture he had seen since "The Quarterback." Drew good. Played September 22-23.— A. N. Niles, Eminence Theatre, Eminence. Kr. Small town patronage. BIG CAGE. THE: Clyde Beatty. Anita Page— Picture drew different patrons and made slightly over average gross. It pleased. — Avece T. Waldron. Blue