Motion Picture Herald (Dec 1933–Mar 1934)

Page scan 000503 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Dec 1933–Mar 1934
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Dec 1933–Mar 1934)
Leaf #:
000503
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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February 3, 1934 MOTION PICTURE HERALD 69 Beery — Yes, this was truly a credit to Leo's efforts. A very good picture and a good crowd. — H. O. Ekern, Rex Theatre, Thompson Falls, Mont. General patronage. TURN BACK THE CLOCK: Lee Tracy— IN ot up to expectations. Fair comedy. Running time, 80 minutes. Played Dec. 24.— M. W. Mattecheck, Lark Theatre, McMinnville, Ore. Local patronage. Majestic HEARTS OF HUMANITY: Jean Hersholt, Jackie Searl — This picture has good story and cast, but poor directing and recording. Ran it one day, Wednesday, Jan. 10, and made almost enough to pay the usher. Running time, 65 minutes. — R. H. Russ, Camera Theatre, Stillwater, Okla. Small town and college patronage. Paramount ALICE IN WONDERLAND: Charlotte HenryVery finely done from a story and production standpoint but not satisfactory to adult trade. I did better than expected but believe it was because it had powerful child appeal and I purposely did not run a kids' matinee with the result that parents came at night with the children. — Joe Hewitt, Lincoln Theatre, Robinson, 111. General patronage. COLLEGE HUMOR: Jack Oakie, Richard Arlen, Bing Crosby — One of the worst box-office flops I ever played. With ideal winter weather conditions on a three-day run, this did not do nearly average two-day business. Several remarked that they didn't care for it. I think it is very much over-rated, and a program price is every bit it is worth. One grand disappointment! — L. V. Bergtold, Opera House, Kasson, Minn. General patronage. DESIGN FOR LIVING: Fredric March, Gary Cooper, Miriam Hopkins — Who would have ever thought of casting March and Cooper in a comedy? Can you imagine "Dr. Jekyll and Mr. Hyde" jumping out of the jack-in-the-box. These stars are too good to use in comedy, as they are both out of place. The picture is just fair entertainment but draws a little above average because of the cast. Edward Everett Horton is very good, and the story is okay. It's just an average picture with a splendid cast. Played Jan. 14-15.— S. H. Rich, Rich Theatre, Montpelier, Idaho. Town and rural patronage. DESIGN FOR LIVING: Gary Cooper, Frederic March, Miriam Hopkins— Great. A dandy. Spicy, but no one will object. Done in a nice way. Running time, -91 minutes. Played Jan. 14-16. — M. W. Mattecheck, Lark Theatre, McMinnville, Ore. Local patronage. DESIGN FOR LIVING: Gary Cooper, Frederic March, Miriam Hopkins — Here is something really new in pictures. Your patrons may not think so much of a girl who loves two men, but they will rave about the brilliant dialogue and masterful direction. Gary Cooper and Fredric March as comedians will bring the house down. Business good. Running time, 88 minutes. Played Jan. 14-15-16.— R. H. Russ, Camera Theatre, Stillwater, Okla. Small town and college patronage. DUCK SOUP: Four Marx Brothers— We have never been able to put the Four Marx Brothers over. Struck the worst weather oi the year and did very well, considering. Everybody that saw it liked it, especially the kids. — C. L. Niles, Niles Theatre, Anamosa, Iowa. General patronage. GIRL IN 419: James Dunn— One of the best program pictures made by Paramount last year. The story plot is exceptionally good and just about the right amount of comedy mixed in to make this an unusually entertaining picture. It is certainly worth subbing for a new show for exhibitors that did not play it last season. — L. V. Bergtold, Opera House, Kasson, Minn. General patronage. GIRL IN 419: James Dunn— Nothing big, but it pleased a one-night crowd. Running time, 70 minutes. — M. P. Foster, Granada Theatre, Monte Vista, Col. General patronage. GIRL IN 419: James Dunn, Gloria Stuart— A program picture with a so-so cast that drew better than some of the so-called specials and pleased 100 per cent. Don't pass it up. Running time, 74 minutes. Played Jan. 5-6. — C. A. Jordan, Opera House, Cogswell, N. D. Small town patronage. GIRL WITHOUT A ROOM: Charles Farrell— Disappointed. Not well received. Subject matter poor. Running time, 74 minutes. Played Jan. 5-6. — M. W. Mattecheck, Lark Theatre, McMinnville, Ore. Local patronage. GIRL WITHOUT A ROOM: Marguerite Churchill, Charles Farrell — ^Well acted, but tell me who wants a mess of stuff like this. Did not please and did not draw. Good actors placed in bad spots. It can't do much for you. — Ned Pedigo, DeLuxe Theatre, Garber, Okla. General patronage. GOLDEN HARVEST: Richard Arlen— Did not draw at all. I think our farmers are so full of their own tobacco problems that they were not interested in those of the wheat farmers. However, it is an extra good picture with Elizabeth Patterson and Roscoe Ates as the hired girl and hired man supplying tip top comedy. — A. N. Miles, Eminence Theatre, Eminence, Ky. Small town patronage. HELL AND HIGH WATER: Richard Arlen— Stress the comedy in this and take the sting out of the "Hell." A fair program picture, but short, so bolster it up with good musical shorts, etc. Running time, 68 minutes.— M. P. Foster, Granada Theatre, Monte Vista, Col. General patronage. I'M NO ANGEL: Mae West, Gary Grant— Mae West has real personality, and does perfect acting, but more than that, she has box office plus. Running time, 87 minutes. Played Dec. 4-5-6-7 to capacity house.— R. H. Russ, Camera Theatre, Stillwater, Okla. Small town and college patronage. INTERNATIONAL HOUSE: Peggy Hopkins Joyce, W. C. Fields — A musical comedy with a good cast. Sub-zero weather ruined our business, but the picture pleased. Running time, 80 minutes. Played Jan. 1.— C. A. Gordon, Opera House, Cogswell, N. D. Small town patronage. LONE COWBOY: Jackie Cooper— A fine production and a splendid vehicle for Cooper. Not a regular western. Running time, 59 minute^. Played Dec. 20-21.— M. W. Mattecheck, Lark Theatre, McMinnville, Ore. Local patronage. LONE COWBOY: Jackie Cooper— Here is a dandy Saturday picture. Grownups as well as children will enjoy it. Clean. Played Jan. 6. — D. E. Fitton, Lyric Theatre, Harrison, Ark. Small town patronage. MIDNIGHT CLUB: George Raft, Clive Brook, Helen Vinson — An excellent picture, taken from every angle. Good entertainment. Helen Vinson one of the most pleasing feminine stars that has ever graced our screen. Business 90%. Running time, 70 minutes. Played Dec. 31-Jan. 1-2.— R. H. Russ, Camera Theatre, Stillwater, Okla. Small town and college patronage. ONE SUNDAY AFTERNOON: Gary Cooper— You can't want a better picture than this. The role fits Gary to a "T," and Fay Wray and Frances Fuller are outstanding. Played it Christmas week to fair business and pleased audiences. Running time, 85 minutes. — A. N. Miles, Eminence Theatre, Eminence, Ky. Small town patronage. ONE SUNDAY AFTERNOON: Gary Cooper, Fay Wray — A pleasing, slow-running, sleepy story built around nothing. Would not please over fifty per cent. It's not the kind. Has nothing outstanding. Gary Cooper good. — Ned Pedigo, DeLuxe Theatre, Garber, Okla. General patronage. PICK UP: Sylvia Sidney, George Raft— A real show. Will suit 90 per cent of the cash customers. Business off, but no fault of the picture. Running time, 75 minutes. Played Nov. 10-lL— C. A. Jordan, Opera House, Cogswell, N. D. Small town patronage. SIGN OF THE CROSS: Fredric March— Saved this for Christmas. First night business was fair, but with 20 below on both the second and third nights, the final gross was very, very bad. It is a great production but will not please the majority. Several remarked that it had too many cruel scenes. I trust that Paramount's class "A" pictures this year will go over better than they did here last season. — L. V. Bergtold, Opera House, Kasson, Minn. General patronage. SITTING PRETTY: Jack Oakie, Ginger Rogers, Jack Haley — This is another musical with comedy and drama, sUghtly different from the usual type of musicals. The interpretation of Sally Rand's fan dance at the end is elaborate and will create much talk. There are many popular song hits in this. Good entertainment for the whole family and will please any average audience. Played two days to good business and pleased about 90 per cent. Running time, 80 minutes. Played Jan. 8-9.— J. J. Medford, Orpheura Theatre, Oxford, N. C. General patronage. SONG OF SONGS: Marlene Dietrich— This is a big picture done in a big way. I doubt if a big part of movie patrons are ready to accept nudity in the manner shown in this. True, it is a marble statue, but none the less the conservative element will be somewhat shocked with the nudity element in this. Aside from that it is holding drama with a happy ending. Drawing power average. — J. E. Stocker, Myrtle Theatre, Detroit, Mich. Neighborhood patronage. ANNOUNCES The New 1 934MODEL -N Silent Automatic Ticket Register INTERCHANGEABLE UNITS Guarantee You No Repair Worries Noiseless in Operation Special features PROTECT Your Cash Receipts Liberal Cash Allowance for old machines in trade Write immediately for our Special introductory offer GEORGE MEAD, Gen. Mgr. 1600 Broadway (CHickering 4-68I0-II) N. Y. TAKE A CHANCE: James Dunn, June KnightDrew well and pleased all. All any showman asks. Running time, 82 minutes. Played Jan. 1-2. — G. Carey, Strand Theatre, Paris, Ark. Family patronage. TAKE A CHANCE: James Dunn, June KnightProved a good Christmas attraction. Folks hked it very much. More story than most musicals, but also enough music to satisfy those who want it. Running time, 82 minutes. Played Dec. 25-26.— A. N. Miles, Eminence Theatre, Eminence, Ky. Small town patronage. TAKE A CHANCE: James Dunn, Cliff Edwards, June Knight — Very good little musical with some extremely funny comedy. Fair busines. Played Jan. 12-13.— Roy W. Adams, Mason Theatre, Mason, Mich. Small town patronage. THIS DAY AND AGE: Charles Bickford, Judith Allen — An interesting, timely picture, well produced. Went over nicely, but got no money. It had no big stars. A director's name don't mean a big lot at box office. — Ned Pedigo, DeLuxe Theatre, Garber, Okla. General patronage. THREE-CORNERED MOON: Claudette Colbert, Richard Arlen, Mary Boland — A half-crazy family, and a mama who plays the stock market. Good comedy, all nonsense. Pleased the majority of those who saw it. Business 100%. Running time, 77 minutes. Played Dec. 23-24-25.— R. H. Russ, Camera Theatre, Stillwater, Okla. Small town and college patronage. THREE-CORNERED MOON: Claudette Colbert, Richard Arlen — This picture will not create talk, but is a satisfactory program offering. Running time, 76 minutes. Played Jan. 12-13.— C. A. Jordan, Opera House, Cogswell, N. D. Small town patronage. THUNDERING HERD, THE: Randolph ScottVery good. Running time, 59 minutes. Played Dec. 30.— M. W. Mattecheck, Lark Theatre, McMinnville, Ore. Local patronage. THUNDERING HERD, THE: Randolph Scott, Judith Allen — Zane Grey and Paramount together make a combination hard to beat. This is excellent and our Saturday night crowd ate it up. — C L. Niles, Niles Theatre, Anamosa, Iowa. General patronage. THUNDERING HERD, THE: Randolph Scott, Judith Allen — Entertaining western from Zane Grey tale. Doti't think it had any more thrills than the original silent version, but it pleased. Always glad to see the old-timers who helped put this over — Harry Carey, Raymond Hatton, Monte Blue and Noah Beery. Running time, six reels. Played Jan. 12-13.— P. G. Estee, S. T. Theatre, Parker, S. D. Small town patronage. TORCH SINGER: Claudette Colbert— Here is a prize package in the amusement line. It has practically everything one could ask of a good movie. Go after it, bring them in, the picture will deliver what your patrons want. Drawing power a little above average. — J. E. Stocker, Myrtle Theatre, Detroit, Mich. Neighborhood patronage. TO THE LAST MAN: Randolph Scott, Esther Ralston, Buster Crabbe — Splendid. It has everything. One of the best that we have ever run. You can lay to this one with all you have. A swell story. Plenty of action and produced right up to the minute. They don't come any better in westerns than this one. There is an innovation; as the characters come onto the screen there is the name of the player and his character designated at the bottom. Frankly, I think that this is a good idea. I know that many people are puzzled as to who the cast is in a lot of pictures. Someone who is mentioned in the cast but is new to them and they like to know who they are when their work stands out. Esther Ralston is back and did a nice piece of character work and she can ride like nobody's business. — A. E. Hancock, Columbia Theatre, Columbia City, Ind. General patronage. TO THE LAST MAN: Randolph Scott, Esther Ralston— A mighty fine bunch of entertainment. Well acted and directed. Pleased about all of the folks. For a western it was a dandy. — Ned Pedigo, DeLuxe Theatre, Garber, Okla. General patronage. TO THE LAST MAN: Randolph Scott— Another good drawing card. A little different slant on an outdoor picture with Kentucky feud story. Running time, 65 minutes. — M. P. Foster, Granada Theatre, Monte Vista, Col. General patronage. TOO MUCH HARMONY: Bing Crosby, Jack Oakie— Very good. Two good dance numbers and of course Bing Crosby croons. Bad weather cut attendance, sleet storm. Seems one gets the bad breaks when they have a good picture and good weather with the clucks. — A. E. Hancock, Columbia Theatre, Columbia City, Ind. General patronage. TOO MUCH HARMONY: Bing Crosby, Judith Allen — Good story and grand comedy. Drew very well considering that all tobacco markets in the state are closed. The farmers commented on Judith Allen. Running time, 75 minutes.— A. N. Miles, Eminence Theatre, Eminence, Ky. Small town patronage. TOO MUCH HARMONY: Bing Crosby— Nice musical. Good business for the time of year. Played Dec. 15-16. — Roy W. Adams. Mason Theatre, Mason, Mich. Small town patronage. UNDER THE TONTO RIM: Stuart Erwin, Raymond Hatton — A cross between a Zane Grey western