Motion Picture Herald (Sep-Oct 1934)

Page scan 000204 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Sep-Oct 1934
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Sep-Oct 1934)
Leaf #:
000204
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

56 MGM AIR FRIGHT: Todd-Kellv— Good comedy. Well liked.— K. H. Ball, Royal Theatre, Brownstown, Ind. Small town and family patronage. ANOTHER WILD IDEA: Charlie Chase— O. K. Chase comedy. Charlie, where have your singing "stooges" gone? They were an addition to your comedies.— J. Glenn Caldwell, Princess Theatre, Aurora, Mo. Small town patronage. ATTENTION, SUCKERS: Oddities— Entertaining exposure of how the card sharks take the dough. Novelty that is good for any program. — J. Glenn Caldwell, Princess Theatre., Aurora, Mo. Small town patronage. BENNY FROM PANAMA: Musical Comedy Series — Ye old time slapstick with a little music thrown in. Fills the bill for that type of comedy.— J. Glenn Caldwell, Princess Theatre, Aurora, Mo. Small town patronage. DIRTY WORK: Laurel and Hardy— Laurel and Hardy are well liked here and hardly ever fail to please. — K. H. Ball, Royal Theatre, Brownstown, Ind. Small town and family patronage. GOING BYE BYE: Laurel and Hardy— A good average comedy. — B. C. Brown, Vernon Theatre. Viroqua, Wis. Small town patronage. GOOFY MOVIES: We fail to see why these were made. Imo good here. — B. C. Brown, Vernon Theatre, Viroqua, Wis. Small town patronage. MIDSUMMER MUSH: Charley Chase— Pleased everyone. Patrons like comedies for shorts. — K. H. Ball, Royal Theatre, Brownstown, Ind. Small town and family patronage. OLD SHEP: Chic Sale— Good but the customers don't seem to care for this type. — J. Glen Caldwell, Princess Theatre, Aurora, Mo. Small town patronage. RASSLIN' ROUND: Willie Whopper— About like the rest of the Willie Whopper cartoons. — J. Glenn Caldwell, Princess Theatre, Aurora, Mo. Small town patronage. REDUCING CREME: Willie Whopper Cartoon— No worse than the rest of this series. Perhaps we're too critical. Probably not enough good ideas for so many cartoons.— J. Glen Caldwell, Princess Theatre, Aurora, Mo. Small town patronage. ROBIN HOOD, JR.: Willie Whopper— This is only fair entertainment and not as good as the last issue of this series. These are not as good as the "Flip" cartoons of last year and here's hoping Metro will improve them or discontinue producing them. Running time, nine minutes. — J. J. Medford, Orphuem Theatre, Oxford, N. C. General patronage. ROBIN HOOD, JR.: Willie Whopper Cartoon— Good cartoon. The kids ate it up. Couldn't get them out after the first show as they all had to see it the second time. Personally, didn't think so much of it. Running time, 20 minutes. J. E. Ross, Jr., Strand Theatre, St. George, S. C. Small town patronage. VITAL VICTUALS: Oddities— Pete tells the wives how to save the husbands' digestion. Good short, in color. — J. Glenn Caldwell, Princess Theatre, Aurora, Mo. Small town patronage. VITAL VICTUALS: Oddities— Most oddities^ are interesting and please about half the patrons. — K. H. Do You Know TO THE PENNY your exact profit for a given month or year? Do you waste time laboriously or do you follow the one famous, easy method now used by most theatre owners for recording receipts and expenses and allowing for all fixed and current charges? THEATRE ACCOUNTING by William F. Morris will save you money, time, and aggravation. It is detailed even for the weather and temperature and yet is notable for its utter simplicity. Sufficient to care for 12 months' records. $3.00, Postage Prepaid QUIGLEY BOOKSHOP 1790 Broadway New York MOTION PICTURE HERALD Ball, Royal Theatre, Brownstown, Inc. Small town and family patronage. WHAT PRICE JAZZ?: Musical Revues— Good, musical short that would have been improved with the attempt at a plot left out. — J. Glenn Caldwell, Princess Theatre, Aurora, Mo. Small town patronage. WILD POSES: Our Gang— Our Gang always pleases the kids and about half the adults — K. H. Bali. Royal Theatre, Brownstown, Ind. Small town and family patronage. Paramount BETTY BOOP'S RISE TO FAME: Betty Boop Cartoon — A hashed over conglomeration of some previous Betty Boop cartoons that gave excellent satisfaction and was well done. Running time, nine minutes. — A. B. Jefferis, New Piedmont Theatre. Piedmont, Mo. Small town and rural patronage. HOLLYWOOD ON PARADE: No. 11— It was nice to see four old-timers. Flora Finch, Florence Turner, Kate Price and Maurice Costello. as well as Clara Bow on her ranch and Jackie Cooper meeting Diana Wynyard. This is one of the best numbers in this series. Running time, 11 minutes. — A. N. Miles, Eminence Theatre, Eminence, Kentucky. Small town patronage. KEEPS RAININ' ALL THE TIME: Screen Songs — This is a very good screen song with Gertrude Niesen who sings that popular selection "Stormy Weather." The music, cartoon and singing are great and this is excellent entertainment for the kids and grown-ups. Let's have more of these. Running time, 10 minutes— J. J. Medford, Orpheum Theatre, Oxford, N. C. General patronage. LET'S YOU AND HIM FIGHT: Popeye the Sailor — Not so good. Running time, one reel. — J. J. Hoffman, Plainview Theatre, Plainview, Neb. General patronage. MORNING, NOON & NIGHT: Betty Boop— This is a fair cartoon comedy with Betty Boop, and the music is furnished by Rubinoff and his ochestra. It is only fair entertainment with a few laughs. Running time, eight minutes.— J. J. Medford. Orpheum Theatre, Oxford, N. C. General patronage. MR. W'S LITTLE GAME: Headliner Series— Too bad. This series had registered 100 per cent until this one.— J. Glenn Caldwell, Princess Theatre, Aurora. Mo. Small town patronage. POOR CINDERELLA: Betty Boop Cartoon— First of Paramount's colored cartoons and it is a wonderful creation. Look for the third dimension allusion. If the rest of Paramount's colored cartoons come up to this one, everybody will be satisfied.— L. G. Tewksbury. Opera House, Stonington, Maine. Small town patronage. RADIO ROUNDUP, A: Headliners— Very good. Every number entertaining. Running time, one reel. — J. J. Hoffman, Plainview Theatre, Plainview, Neb. General patronage. ROAMING ROMEO, A: Harry Langdon— Just a two-reel silly slap-stick that our audiences laughed at. No new gags or stunts, but it pleased. Running time, 21 minutes.— A. B. Jefferis, New Piedmont Theatre, Piedmont, Mo. Rural and small town patronage. SHOEIN' HORSES: Fopeye the Sailor CartoonGood like all "Popeyes." Say, National Screen has a "Popeye" stock trailer for one buck that is a dandy to use with your prevue reel. Running time, six minutes.— A. B. Jefferis, New Piedmont Theatre, Piedmont. Mo. Rural and small town patronage. UNDERNEATH THE BROADWAY MOON: Isham Jones and Orchestra, Eton Boys, Vera Van — Our folks all liked this one very much. Real entertainment, not merely a filler. Running time. 1 reel. — A. N. Miles, Eminence Theatre, Eminence, Kentucky. Small town patronage. RKO BRIDAL BAIL: Blonde and Red Head Series— A comedy based on a fast marriage and a faster divorce. Plenty of laughs. Running time, 20 minutes. — H. J. Stallings. Moon Theatre, Henderson, >J. C. Small town patronage. CENTURY OF PROGRESS: Interesting short showing the highlights of the World's Fair. The patrons enjoyed it.— J. Glenn Caldwell, Princess Theatre, Aurora, Mo. Small town patronage. ROUGH NECKING: Blonde and Red Head Series —A real comedy, just one big laugh after another. What a pleasure to run a funny comedy. Running time, two reels. — J. J. Hoffman. Plainview Theatre, Plainview, Neb. General patronage. STRANGE CASE OF HENNESSY: Cliff Edwards — A waste of good film. Did not even hear a giggle. — L. G. Tewksbury, Opera House, Stonington, Maine. Small town patronage. THROWN OUT OF JOINT: Harry Sweet, Harry Gribbon — Fair two-reeler. — Sammie Jackson, Jackson Theatre, Flomaton, Ala. Small town patronage. September 15, 1934 United Artists BIRDS IN THE SPRING: Silly Symphony— A very nice cartoon in color, but shorts do not draw many extra patrons and I paid too much for these. — A. E. Christian, Wayne Theatre, Monticello, Ky. Small town patronage. Universal BIG BENEFIT, THE: Mentone No. 3— Extra good short. The comedy angle very good. — B. C. Brown, Vernon Theatre, Viroqua, Wis. Small town patronage. ED SULLIVAN'S HEADLINERS: Mentone No. 10 — Poor. Running time, 2 reels. — A. N. Miles, Eminence Theatre, Eminence, Kentucky. Small town patronage. HENRY ARMETTA: The comedies that Armetta appears in are very good for all family trade; some slapstick, but all will enjoy them. Running time, 20 minutes. — W. R. Boughn. Jr., Soo Theatre. South Sioux City, Nebraska. Working class and rural patronage. IN THE ZOO: Oswald cartoon — Fine. Running time, one reel. — Sammie Jackson, Jackson Theatre, Flomaton, Ala. Small town patronage. OSWALD CARTOONS: About next to Mickey Mouse this year as Universal has made some good ones this season. Running time, 7 minutes. — W. R. Boughn, Jr., Soo Theatre, South Sioux City, Neb. Working class and rural patronage. PIE FOR TWO: James Gleason— These Gleason comedies are fine for all the family trade, especially kids. Running time, 20 minutes. — W. R. Boughn, Jr., Soo Theatre, South Sioux City, Nebraska. Working class and rural patronage. PLEASING GRANDPA: Sterling Holloway— Fairly good. Running time, 2 reels. — A. N. Miles, Eminence Theatre, Eminence, Kentucky. Small town patronage. STRANGE AS IT SEEMS: Very good fillers when you have comedy features. Running time, 10 minutes. — W. R. Boughn. Jr.. Soo Theatre, South Sioux City, Neb. Working class and rural patronage. Warner Vitaphone CABINET MEETING, A: Pepper Pot— A good short. Radio Ramblers impersonations are just about perfect. — A. E. Christian, Wayne Theatre, Monticello, Ky. Small town patronage. COME TO DINNER: Broadway Brevities— Many told us they liked this better than "Dinner At Eight," on which it seemed to be based. The characters sure looked their parts. Patrons that saw "Dinner At Eight" will like it. The others won't know what it is all about. Running time. 20 minutes. — J. E. Ross, Jr., Strand Theatre, St. George, S. C. Small town patronage. CORN ON THE COP: Harry Gribbon— Very "unfunny." Running time, two reels. — J. J. Hoffman. Plainview Theatre, Plainview, Neb. General patronage. JACK BENNY AND HIS BAND: Melody Masters — When I report on one Melody Master, I have reported on all of them. All good. — Gladys E. McArdle, Owl Theatre, Lebanon, Kans. Small town patronage. KING FOR A DAY: Bill Robinson— Very good tap dancing by Robinson. Running time, two reels. — J. J. Hoffman, Plainview Theatre, Plainview, Neb. General patronage. MILLS BLUE RHYTHM BAND: Melody Masters — These Melody Masters are all good. Good dance numbers in this one. Running time, one reel. — Gladys E. McArdle, Owl Theatre, Lebanon, Kans. Small town patronage. YAU NASTY MAN: Joe Penner— These draw on the popularity of Penner but they don't please. Believe he should stay on the air and leave pictures alone. — Harold Smith, Dreamland Theatre, Carson, Iowa. Rural patronage. Serials Mascot WOLF DOG, THE: Rin Tin Tin. Jr.— Going fine on 8th episode. Holds interest. — B. C. Brown, Vernon Theatre, Viroqua, Wis. Small town patronage. WOLF DOG, THE: Rin Tin Tin Jr., Frankie Darro —This is a fast moving chapter play that will sure please the kids. Running time, 20 minutes. — H. J. Stallings, Moon Theatre, Henderson, N. C. Small town patronage. Universal RED RIDER, THE: Buck Jones— Am on the fourth chapter of this serial and it's going over very nicely so far. Believe it will prove an exceptional western serial. — Harold Smith, Dreamland Theatre, Carson, Iowa. Rural patronage. VANISHING SHADOW, THE: Onslow Stevens, Ada Ince — The patrons seem to like it. So that's that. —J. Glenn Caldwell. Princess Theatre, Aurora, Mo. Small town patronage.