Motion Picture Herald (Nov-Dec 1934)

Page scan 000846 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1934
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1934)
Leaf #:
000846
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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74 MOTION PICTURE HERALD December 29, 1934 Henry Sparks, Grand Theatre, Cooper, Texas. Small town and rural patronage. WAKE UP AND DREAM: Russ Columbo, June Knight, Roger Pryor — A good program picture played on a double bill and it g-ave satisfaction. — Bert Silver, Silver Family Theatre, Greenville, Mich. Town and country patronage. Warners CASE OF THE HOWLING DOG: Warren ^yilliara — A good murder trial picture. Everybody liked it. William excellent as a lawyer. Played Dec. 1213.— H. J. Stallings, Moon Theatre, Henderson, N. C. Small town and rural patronage. DAMES: Dick Powell, Ruby Keeler, Joan Blondell —In my opinion this is much below average established by Warner Bros, musicals. The story of this, not much can be said in praise of it. The belching sequence is kept up disgustingly long. Of course, there are some good numbers in it, also they can't all be "42d Streets," As a whole this will entertain where they are not too particular. Drawing^ power a little better than an average run of the mill program.—J. E. Stocker, Myrtle Theatre, Detroit, Mich. Neighborhood patronage. DESIRABLE: Jean Muir. George Brent, Verree Teasdale, Charles Starrett — It is a very fine picture. Good acting by all the cast and extra good by Jean Muir. It did not draw but pleased. — W. H. Hardman, Royal Theatre, Frankfort, Kan. Small town patronage. DESIRABLE: Jean Muir, George _ Brent— A really good picture. Splendid acting. Did a fairly nice business and everybody liked it. You can't go wrong with this one. Played Dec. 3-4. — H. J. Stallings, Moon Theatre, Henderson, N. C. Small town and rural patronage. HERE COMES THE NAVY: James Cagney, Pat O'Brien, Gloria Stuart — Did extra business and deserved it. It has action and comedy and is good entertainment.— W. H. Hardman, Royal Theatre, Frankfort, Kan. Small town patronage. SMARTY: Warren William, Joan Blondell, Edward Everett Horton, Frank McHugh — This keeps moving fast with semi-farcical situations. Joan Blondell as the Smarty is permitted to have her way too much, but I suppose it is all in fun. A little too risque for present day standards. Business a fair average. — J. E. Stocker, Myrtle Theatre. Detroit, Mich. Neighborhood patronage. UPPER WORLD: Warren William, Ginger Rogers, Mary Astor, Andy Devine — Good, entertaining picture. Much better than title sounds. Business fair. — W. H. Hardman, Royal Theatre, Frankfort, Kan. Small town patronage. Short Features Columbia PLUMBING FOR GOLD: Sidney and Murray— A real good slapstick comedy that everyone seemed to enjoy. Running time, two reels. — B. A. McConnell, Emerson Theatre, Hartford, Ark. Small mining town patronage. PUNCH DRUNKS: Three Stooges— Need more be said. It's another comedy with the riot boys.— Perry L. Lessy, Diamond Theatre, Pliiladelphia, Pa. Neighborhood patronage. PUNCH DRUNKS: 3 Stooges— The best two reeler we've run in moons. Running time, two reels. — B. A. McConnell, Emerson Theatre, Hartford, Ark. Small raining town patronage. Educational GIRL FROM PARADISE, THE: Musical Comedies — Night club entertainment in New York City. Chorus girls come out with almost nothing on, "disguised" as Indians. Steer clear of it for the kids and church benefits. It is poor comedy and has but one good solo dance number. Patrons didn't like it, and they aren't prudes, either. Running time, two reels. — John A. Milligan, Broadway Theatre, Schuylerville, N. Y. Small town patronage. GIRL FROM PARADISE, THE: Sylvia Froos— This is a dandy two-reel comedy with music, singing and dancing. A dandy to use with a weak feature to bolster up program.— Henry Sparks, Grand Theatre, Cooper, 'Texas. Small town and rural patronage. GOOD LUCK-BEST WISHES: Pickens Sisters, Ferde Grofe and his Orchestra — Above the average two-reel comedy and patrons enjoyed it immensely. Running time, 21 minutes. — Henry Sparks, Grand ■Theatre, Cooper, Texas. Small town and rural patronage. HIS LUCKY DAY: Ernest Truex— This is a good two-reel comedy. It is the best comedy we have played from Educational this season. Truex at his best in a slapstick comedy with plenty of laughs. Let's have mere good two-reelers like this one. Running time, 19 minutes. — J. J. Medford, Orpheum Theatre, Oxford, N. C. General patronage. KING ZILCH: Terry-Toon — Here is a cartoon that is different from all of the rest. It has a story and a moral to it, and it is funny and by that I mean one really laughs. Play this one and you will please everybody. Running time, 6 minutes. — Albert HeiTeran. The Owl Theatre, Grand Rapids, Mich. Special patronage. SHE'S MY LILLY: Will Mahoney— Another well liked comedy. Mahoney will be welcome here any time with this brand of entertainment. — Jack Greene, Geneseo Theatre, Geneseo, 111. Small town patronage. TRIMMED IN FURS: Harry Langdon Comedy— Not so good, not so bad. Will do to consume 18 minutes of time when program is short and you need it. Running time, 20 minutes. — Henry Sparks, Grand Theatre, Cooper, Texas. Small town and rural patronage. Fox COAST OF CATALONIA, THE: Magic Carpet Series — Beautiful photography is perhaps the outstanding feature of this series of travel films. The narrator confines himself to descriptive matter and does not wise-crack, which helps to make these better than the usual run of travelogues. Running time, 9 minutes.—M. R. Harrington, Avalon Theatre, Clatskanie, Ore. Small town patronage. MAN'S MANIA FOR SPEED: Adventures of the Newsreel Cameraman— Fast moving with action plus. Play it. Fans can't keep from enjoying it. It gives you newsreel shots that have pep. Running time, one reel.— Lawrence Cleary, Rex Theatre, Eldorado, Okla. Small town patronage. MGM GENTLEMEN OF POLISH: Musical Revues— Too silly to be funny. Running time, 20 minutes. — M. R. Harrington, Avalon Theatre, Clatskanie, Ore. Small town patronage. GOOFY MOVIES: This is only fair entertainment and_ did not please my patrons. When the title was flashed on the screen, many walked out and asked why we didn't show any comedy. This type of onereeler may be great some place, but here it is just a flop. Running time, 9 minutes. — J. J. Medford, Orpheum Theatre, Oxford, N. C. General patronage. I'LL BE SUING YOU: Todd-Kelly— This is a wow. Kelly is great. Got more laughs than any comedy for some time. Running time, two reels. — Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small town patronage. OLD PIONEER, THE: Happy Harmonies— Another of the Happy Harmonies series and one of the best. The most beautiful coloring and good music, comedy and recording. Running time, one reel. — Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small town patronage. OLD SHEP: Chic Sale— This is only fair entertainment, featuring Chic Sale. It is not a comedy, so be sure to book a comedy with this. A few of my patrons thought it good, but the majority did not like it. Running time. 10 minutes. — J. J. Medford, Orpheum Theatre, Oxford, N. C. Country patronage. OPENED BY MISTAKE: Todd-Kelly-Got more laughs than any Todd-Kelly comedy so far. Running time, 20 minutes. — Geo. F. Smith, Lyric Theatre, Lapeer, Mich. Small town and rural patronage. SPEAKING OF RELATIONS: Irvin S. Cobb— The first of this series I have run and it went over big. Got a lot of laughs and some stayed to see it twice. Running time, two reels. — Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small town patronage. STRIKES AND SPARES: Oddities— One of the best single reelers on the market. Haven't had a miss yet. Running time, 8 minutes. — Perry L. Lessy, Diamond Theatre, Philadelphia, Pa. Neighborhood patronage. TAKING CARE OF BABY: Oddities— Very good single reel. Pete Smith's narrations are the nuts! I Merry Xmas, Pete. Running time, 9 minutes. — Ferry L. Lessy, Diamond Theatre, Philadelphia, Pa. Neighborhood patronage. Paramount COLOR CLASSICS: Very good color cartoons. Best in their field. Hope to have many more. — Perry L. Lessy, Diamond Theatre, Philadelphia, Pa. Neighborhood patronage. HOLLYWOOD ON PARADE: Our patrons find these subjects interesting and they are good program builders. — A. E. Christian, Wayne Theatre, Monticello, Ky. Small town patronage. HOLLYWOOD ON PARADE: No. 12.— This is a very good one-reeler presenting some of the scenes and features of the recent MPTOA convention in California. It shows a few of the movie stars putting on a little show for the members of the convention. Running time, 10 minutes — J. J. Medford, Orpheum Theatre, Oxford, N. C. Country patronage. LITTLE BROADCAST: Headliners— A fine subject featuring Mills Brothers, Arthur Tracy, Donald Novis, Vincent Lopez and his Orchestra and Roy Atwell. —A. E. Christian, Wayne Theatre, Monticello, Ky. Small town patronage. LITTLE, JACK LITTLE REVUE: Headliners— One of the best one -reel subjects we have played. Full of entertainment and delighted our patrons. Running time, 10 minutes. — A. E. Christian, Wayne Theatre, Monticello, Ky. Small town patronage. LOVE THY NEIGHBOR: Mary Small— A good short. This type of cartoon goes over for me. Mary Small plenty good for an 11-year-old girl, but is she only H ? Running time, 8 minutes. — Martin S. Lane, Logan Theatre, Noblesville, Ind. Small town patronage. MAN ON THE FLYING TRAPEZE, THE: Popeye the Sailor — A thousand cheers for this and any Popeye cartoon. They are all topnotch._ Will get plenty of acclaim from young and old alike. I give hira plenty of space in the papers and profit by it. Running time, 7 minutes. — Martin S. Lane, Logan Theatre, Noblesville, Ind. Small town patronage. MARINE MARVELS: Grantland Rice Sportlights Series — Not as good as some Sportlights, but acceptable. The Rice commentating and the photography makes these shorts good on any program. Running time, 8 minutes. — Martin S. Lane, Logan Theatre, Noblesville, Ind. Small town patronage. POOR CINDERELI-A: Betty Boop— Above the average, but recording of the music very poor. Running time, 7 minutes. — Geo. F. Smith, Lyric Theatre, Lapeer, Mich. Small town and rural patronage. POPEYE THE SAILOR: These are good cartoons and our patrons like them. — A. E. Christian, Wayne Theatre, Monticello, Ky. Small town patronage. STRONG TO THE FINICH: Popeye the Sailor cartoon— Here is another good cartoon comedy featuring that famous cartoon character, Popeye. Great entertainment and pleased all of my patrons. This series is one of the best cartoons on the market and they always please. Running time, 7 minutes.— J. J. Medford, Orpheum Theatre, Oxford, N. C. General patronage. WHERE'S THAT TIGER?: Borrah Minnevitch and His Harmonica Rascals — An excellent subject and our patrons like this sort of entertainment. Fine to build up Friday and Saturday program. — A. E. Christian, Wayne "Theatre, Monticello, Ky. Small town patronage. Picture Classics PUSS-IN-BOOTS: Junior Addarlo— I don't know how the idea for this film originated, but I imagine the producers were encouraged by the exponents of educational films for children. Just how well this picture has sold, I can't say, but I imagine the producers have discovered that art and education and box office won't mix. Although I failed to see "Alice in Wonderland." I am told that the audience reaction toward that failure was the same as towards "Puss," for adults will not sit through it and only the smallest children will appreciate it. For the first 10 minutes "Puss" is entertaining, but after that it becomes tiresome. The producers made the mistake of having the children sing too operatic. One little ten-year-old sings an operatic aria in Spanish. There is much vocal ado about spinach and ice cream. There is an excellent orchestral accompaniment by Nat Shilkret and the settings are well done; in fact, the production looks rather costly. Junior Addario as "Puss" is an extremely clever little fellow, but the other children are rather amateurish. A good idea gone wrong. This is really a featurette as it runs 40 minutes. — J. W. Noah, New Liberty Theatre, Ft. Worth, Texas. General patronage. RKO Radio AUTOBUYOGRAPHY: Headliner Series— This comedy is the poorest we ever ran. I surely agree with the report in last week's Herald, but it's even worse than that exhibitor said.— J. O. Smith, Paramount and Dixie Theatres, Ashland and Lineville, Ala. Small town patronage. SINISTER STUFF: Cubby the Bear CartoonsThis cartoon is terrible. Do your patrons a favor by sending it back unplayed. — J. O. Smith, Paramount and Dixie Theatres, Ashland and Lineville, Ala. Small town patronage. Universal FINANCIAL JITTERS: Eddie Nugent— Got quite a few laughs from our patrons. Running time, 20 minutes.— M. R. Harrington, Avalon Theatre, Clatskanie, Ore. Small town patronage. GOOFYTONE NEWSREELS: These are terrible and folks have asked us what they are supposed to be. Just wasted film so far as our patrons are concerned.— A. E. Christian, Wayne Theatre, Monticello, Ky. Small town patronage.