Motion Picture Herald (Mar-Apr 1935)

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April 6, 1935 MOTION PICTURE HERALD 71 WHAT THE PICTURE DID E€l^ ME Columbia BROADWAY BILL: Warner Baxter, Myrna Loy— A dandy picture liked better by men than women. Did not have the universal appeal of "It Happened One Night," and not as good but it isn't fair to compare all pictures with this one. Step on it. It's good and will do business. Running time, 105 minutes. Flayed February 25-26.— A. E. Christian, Wayne Theatre, Monticello, Ky. Small town patronage. CALIFORNIA TRAIL, THE: Buck Jones— Just another western. The dialogue in this is too stiff and stilted, which detracts from the picture. Otherwise, it's a fair enough western and it did very good business here. Running time, 70 minutes. Played March 20.— B. Hollenbeck, Rose Theatre, Sumas, Wash. Small town patronage. CAPTAIN HATES THE SEA, THE: Walter Connolly, Fred Keating, Wynne Gibson — We're still wondering what it was all about. Pulled it oyt after one day. Offered it as second feature Saturday but the first nighters gave it such a panning that not one person stayed to see it. — Sam A. Kimball, Cornish Theatres, Inc., Limerick, Maine. General patronage. FIGHTING CODE, THE: Buck Jones, Diane Sinclair— My 8-year old son said, "best Jones to date." In spite of bad roads this drew the most people we have have in the house for nearly five months. It is a pleas^ure to run a show for the country folks that really pleases them a whole lot as this one did. — L. V. Bergtold, Opera House, Kasson, Minn. Rural and small town patronage. FIGHTING RANGER, THE: Buck Jones, Dorothy Revier — The usual Buck Jones picture that always pleases the class of people that come out for horse drama. — L. V. Bergtold, Opera House, Kasson, Minn. Rural, small town patronage. LAD"V BY CHOICE: Carole Lombard, May Robson, , Roger Pryor, Walter Connolly — Dandy entertainment that will please nearly everyone. Title is poor and business was the same. (The Columbia title writers seem to have a monopoly on most of the worst names for pictures). — L. V. Bergtold, Opera House, Kasson, Minn. Rural and small town patronage. SQUARE SHOOTER: Tim McCoy— A good western but McCoy never did draw here like some of the other western stars. Running time, 57 minutes. Played March 8-9.— A. E. Christian, Wayne Theatre, Monticello, Ky. Small town patronage. THAT'S GRATITUDE: Frank Craven, Sheila Mannors — Far from what we expected. Could have been made into a good two reeler. — Sam A. Kimball, Cornish Theatres, Inc., Limerick, Maine. General patronage. WESTERNER, THE: Tim McCoy, Marian _ Shilling — Satisfactory western that gave poorest business on a "horse-drama" that we have had for nearly a year. Roads and weather partly responsible. However, I find it hard to "sell" McCoy here. The other western stars draw from 30 to 50 per cent more.— L. V. Bergtold. Opera House, Kasson, Minn. Rural and small town patronage. WHOM THE GODS DESTROY: Walter Connolly, Robert Young. Doris Kenyon — Good heavy program. No appeal to the younger set. Needs plenty of shorts. Runnmg time. 63 minutes.— G. Carey, Strand Theatre, Paris, Ark. Family patronage. N this, the exhibitors' own department, the theatremen of the nation serve one another with information on the box office performance of product for their mutual benefit. It Is a service of the exhibitor for the exhibitor. Address all communications to — What the Picture Did for Me MOTION PICTURE HERALD 1790 Broadway, New York April 24-26.— W. H. Hardman, Royal Theatre, Frankfort, Kansas. Small town patronage. LIVING ON VELVET: Kay Francis, George Brent, Warren William — A swell show that every one praised very hjghly. In fact, I think it to be the best picture that either of the stars have made in some time. Played March 11-12.— J. R. Patterson, Majestic Theatre, Fort Mill, S. C. Sniall town patronage. MURDER IN THE CLOUDS: Lyle Talbot, Ann Dvorak — Just a fair picture and nobody in it to bring them in. Very poor business for Friday and Saturday. Warner Brothers not delivering as good as last year, not by a wide margin. Hope the last half of their product is better than the first. Running time, 61 minutes. Played March 22-23.— A. E. Christian, Wayne Theatre^ Monticello, Ky. Small town patronage. RED HOT TIRES: Lyle Talbot, Mary Astor— Lots of action, good for Saturday or double bill. Running time, 61 minutes. Played March 15-16. — Roy C. Irvine, Ritz Theatre, Ritzville^ Wash. General patronage. RED HOT TIRES: Lyle Talbot, Mary Astor— This picture packed with action and a lot of newsreel shots. A weak story but passable on Friday and Saturday. Running time, 61 minutes. Played March 15-16. — E. A. Reynolds, Strand Theatre, Princeton, Minn. Small town and country patronage. First National BABBITT: Guy Kibbee, Aline MacMahon— Good comedy that pleased. Did extra business. — W. H. Hardman, Royal Theatre, Frankfort, Kansas. Small town patronage. BABBITT: Aline MacMahon, Guy Kibbee— Average program picture. Way behind "Big Hearted Herbert." Fair drawing power here. Running time. 75 minutes. Played March 20.— J. T. Justice, Jr., Pickfair Theatre, Kernersville, N. C. Small town patronage. GOLD DIGGERS OF 1935: Dick Powell. Gloria Stuart—Good entertainment but not a special so far as entertaining qualities are concerned. The first half of this picture is fast and thoroughly amusing but the last half is slowed down considerably by several attractive but overdone musical numbers in which every chorus girl in Hollywood is used.— J. W. Noah, New Liberty and Ideal Theatres, Fort Worth. Texas. General patronage. HAPPINESS AHEAD: Dick Powell, Josephine Hutchinson—Everybody pleased. Has everything to make a good show.— L. G. Tewsbury, Opera House, Stonington, Maine. Small town patronage. LIVING ON VELVET: Kay Francis— Starts out well, but slows up considerably. Fair picture. Played Fox BRIGHT EYES: Shirley Temple— Made to order. It should be a pleasure and great satisfaction to any exhibitor to show "Bright Eyes" for it contains about every known ingredient that goes to make satisfactory "mass entertainment." It should also be a fair barometer of a maximum business at the time of its showing in each locality. Played January 27-28. — Chas. Born, Elks Theatre, Frescott, Ariz. General patronage. BRIGHT EYES: Shirley Temple, James Dunn— Excellent picture to far above average business. Everybody pleased including myself. However, I like to hear and see Shirley dance and sing and there was only one short song and no dancing. I do not beheve, however, that this fact hurt the picture for the general run of patrons. Step on it. it's plenty good. Running time, 83 minutes. Played March 20-21.— A. E. Christian, Wayne Theatre, Monticello, Ky. Small town patronage. BRIGHT EYES: Shirley Temple— Holds our house record for the past thtee years. Not a kick from anyone. Largest children attendance the house ever had.— W. H. Hardman, Royal Theatre, Frankfort, Kansas. Small town patronage. COUNTY CHAIRMAN, THE: Will Rogers— Not a "Judge Priest" or "David Harum," but topnotch entertainment just the same; pleased everyone.^ Rogers very popular with my patrons; good business for three days. ' Played March 10-12.— Roy C. Irvine, Ritz Theatre, Ritzville, Wash. General patronage. FIRST WORLD WAR: Disappointing in that there were too many pre-war shots. Will go well in a double bill. Be sure to tell folks that it is not modern nhotography and has a back screen voice. — Sam A. Kimball, Cornish Theatres, Inc., Limerick, Maine. General patronage. GAMBLING: George M. Cohan— Not enough action to make it interesting.— W. H. Hardman, Royal Theatre, Frankfort, Kansas. Small town patronage. GEORGE WHITE'S SCANDALS (1934): Rujly Vallee, Jimmy Durante, Alice Faye. Cliff EMwards — This is not a small town picture and this statement goes after just reading Mr. Fred Hinds article, "There Aren't Any Small Towns." A few high school children praised this, but the farmers and older people "squawked" and said "no good." My own opinion is that it rates about average for this type of show. — L. V. Bergtold, Opera House, Kasson, Minn. Rural and small town patronage. HELLDORADO: Richard Arlen, Madge Evans— My folks went for it 100 per cent. Nice Friday and Saturday business. Would have been better if there had not been so much rain in first part. — Sam A. Kimball, Cornish Theatres, Inc., Limerick, Maine. General patronage. HELL IN THE HEAVENS: Warner Baxter, Conchita Montenegro — Good air-action picture. — Sam A. Kimball, Cornish Theatres, Inc., Limerick, Maine. General patronage. JUDGE PRIEST: Will Rogers— Like all Rogers' pictures — answers to a showman's prayer. — Sam A. Kimball, Cornish Theatres, Inc., Limerick, Maine. General patronage. LITTLE COLONEL, THE: Shirley Temple— I was wondering if this would compare with "Bright Eyes." Had no doubts after the box office had been open one hour. This picture has everything that a showman could ask for. Passed "Bright Eyes" at the box office by a mile. Bear down on this one. You won't disappoint your customers. Every exhibitor that shows this picture should send Shirley a Christmas present in appreciation. Played February 27-28. — F. Bernard Money, Jr., Carolina Theatre, Lexington, N. C. General patronage. LITTLE COLONEL, THE: Shirley Temple, Lionel Barrymore — One of the finest pictures it has been my privilege to show. The color sequence left the audience gasping, it was so beautiful. It even outgrossed "Bright Eyes," so why say more. Played March 7-8. —J. R. Patterson, Majestic Theatre, Fort Mill, S. C. Small town patronage. MARIE GALANTE: Spencer Tracy, Ketti Gallian — Yes. brother, it is the title of a motion picture and regardless of its merit, it will be about as hard to sell as ice skates in the Canal Zone. Played February 67. — Chas. Born, Elks Theatre, Prescott, Ariz, (jeneral patronage. MARIE GALANTE: Ketti Gallian, Spencer TracyPlayed it in spite of warnings to leave it. I did a nice two day business. First nighters gave it a lift. Miss Gallian will draw when she comes here again. — Sam A. Kimball, Cornish Theatres, Inc., Limerick, Maine. General patronage. MUSIC IN THE AIR: John Boles. Gloria Swanson — The worst picture I have ever received from Fox and my patrons said almost in unison, "the worst picture we have ever seen." Get rid of this one if possible, especially if you are in a small town. You can't imagine how terrible this really is but we all make mistakes and Fox has given us some good ones to make up for it. Running time, 81 minutes. Played March 4-5. — A. E. Christian. Wayne Theatre, Monticello, Ky. Small town patronage. MYSTERY WOMAN: Mona Barrie— Rather poor picture. — W. H. Hardman, Royal Theatre, Frankfort. Kansas. Small town patronage. PURSUED: Rosemary Ames. Victor Jory — ^"Boiler Plate." Any concern that puts its trade mark on such offerings should know where to put them — but they don't. Played January 9-10. — Chas. Born, Elks Theatre, Prescott, Ariz. General patronage. SERVANTS' ENTRANCE: Janet Gay nor. Lew Ayres, Walter Connolly — Good program picture only. Gaynor liked here, but not in this foreign stuff. Running time, 88 minutes. — G. Carey, Strand Theatre, Paris. Ark. Family patronage. 365 NIGHTS IN HOLLYWOOD: Alice Faye, James Dunn — Nothing big, but a good little program picture. — Sam A. Kimball, Cornish Theatre, Inc., Limerick Maine. General patronage. WHEN A MAN'S A MAN: George O'Brien— We stood them up on this one and it pleased. — W. H. Hardman, Royal Theatre, Frankfort, Kansas. Small town patronage. GB Pictures CHU CHIN CHOW: Anna May Wong, George Robey — A lavish picture. Did a flop at the box office. Had plenty of walkouts. It's a good picture of its kind but no good for us. — W. H. Hardman, Royal Theatre, Frankfort, Kansas. Small town patroaage.