Motion Picture Herald (Mar-Apr 1935)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1935
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1935)
Leaf #:
000551
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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April 6 , 19 3 5 MOTION PICTURE HERALD 73 The boys are coming; back. We though it their best. —Sam A. Kimball, Coniish Theatres, Inc., Limerick, Maine. General patronage. LITTLE MINISTER, THE: Katharine HepburnVery good. Mostly a woman's picture and will not appeal to the action fans. Did slightly better than average business. The photography in this is poor and so dark that you have to giLcss what's going on most of the time. Running time. 109 minutes. Played March 9.— B. Hollenbeck, Rose Theatre. Sumas, Wash. Small town patronage. LITTLE MINISTER, THE: Katharine Hepburn, John Beal— Grand from every angle.— Sam A. Kimball. Cornish Theatres, Inc., Limerick, Maine. General patronage. RED MORNING: Steffi Duna— Did OK on a double bill.— W. H. Hardman, Royal Theatre. Frankfort, Kansas. Small town patronage. RICHEST GIRL IN THE WORLD, THE: Miriam Hopkins, Joel McCrea, Fay Wray. Reginald Denny— A good show that drew a nice first ^jght's business and for some unknown reason took a terrible flop the second night with weather and road conditions decidedly favorable. Should be good entertainment in any theatre. Comedy, pathos, and romance mixed in about the right proportions. — L. V. Bergtold, Opera House. Kasson, Minn. Rural and small town patron . age. RICHEST GIRL IN THE WORLD, THE: Miriam Hopkins, Joel McCrea — A little above average. A picture with gay parties, pretty clothes and plenty of drinking. Women liked it better than_ the men. Just average at box office. Running time, 76 minutes. Played March 11-12.— A. E. Christian, Wayne Theatre, Monticello, Ky. Small town patronage. WEST OF THE PECOS: Richard Dix— This is a dandy western picture and did the business. — W. H. Hardman, Royal Theatre, Frankfort, Kansas. Small town patronage. WEST OF THE PECOS: Richard Dix— It brought them in and held them. If they like westerns step on it. — Sam A. Kimball, Cornish Theatres, Inc., Limerick. Maine. General patronage. United Artists KID MILLIONS: Eddie Cantor— Consider this one of Cantor's best. Lots of action, riotous comedy and a glorious color sequence makes this picture pleasing to any audience. Eve Sully is exceptionally good, supporting cast OK. Running time, 91 minutes. Played March 17-19.— E. A. Reynolds. Strand Theatre, Princeton, Minn. Small town and country patronage. MIGHTY BARNUM, THE: Wallace Beery, Adolphe Menjou — A terrible ^lc^p at the box office and not as good as I expected. Beery not suited to such roles. He shines in such roles as he played in "Viva Villa" and "The Big House." Running time. 105 minutes. Played Mai-ch 1-2. — A. E. Christian, Wayne Theatre, Monticello, Ky. OUR DAILY BREAD: Tom Keene, Karen Morley— The picture had a good story and well acted. Did not draw so well. Some scenes overdone. — W. H. Hardman, Royal Theatre, Frankfort, Kan. Small town patronage. PRIVATE LIFE OIF DON JUAN, THE: Douglas Fairbanks, Sr. — This picture draws like a broken cigar. Eighty-four minutes of misery for the audience, the ushers and the operator. You couldn't break even with this picture if they shipped it out with a 10-dolIar bill in the can. Certainly, recent publicity hasn't helped Fairbanks a bit. Running time, 84 minutes. Played February 13-14. — E. A. Reynolds, Strand Theatre, Princeton, Minn. Small town and country patronage. Uni niversai EMBARRASSING MOMENTS: Chester Morris, Marian Nixon — Played this in place of "Secrets of the Chateau," and it proved to be an excellent substitution. This drew more favorable comments than any midweek show we have run this winter. This has a little of everything in it with comedy predominating. Any exhibitor can play this in place of something on this year's contract and not make a mistake. A real hit for the midweek nights! — L. V. Bergtold, Opera House, Kasson, Minn. Rural, small town patronage. GOOD FAIRY, THE: Margaret Sullavan, Herbert Marshall — Margaret Sullavan deserves better story material than this picture oflPers. Frank Morgan good in this picture; however, picture drags its entre length. Patrons' reaction zero-zero. Running time, 95 minutes. Played March 5-7.— E. A. Reynolds, Strand Theatre, Princeton, Minn. Small town and country patronage. GREAT EXPECTATIONS: Henry Hull, Jane Wyatt. Phillips Holmes — It is good for any time. Let the schools in on it. — Sam A. Kimball, Cornish Theatres, Inc., Limerick, Maine. General patronage. MYSTERY OF EDWIN DROOD, THE: Qaude Rains. Heather Angel — Slow moving mystery type of story. Well cast and ably directed. Yet this Dickens story is just average entertainment. Running time, 85 minutes. Played February 27-28. — E. A. Reynolds, Strand Theatre, Princeton, Minn. Small town and coimtry patronage. ONE EXCITING ADVENTURE: Binnie Barnes, Neil Hamilton — Foreign setting, but went over very well in spite of that. Rather an unusual type of story that hasn't any draggy scenes. Will rate this as better than average program show. — L. V. Bergtold, Opera House, Kasson, Minn. Rural and small town patronage. ONE EXCITING ADVENTURE: Binnie Barnes, Neil Hamilton — A very good program picture. Running time, 65 minutes. Played March 16. — G. Carey, Strand Theatre, Paris, Ark. Family patronage. ROMANCE IN THE RAIN: Roger Pry or. Heather Angel — Here is a real picture that you can make a fuss about. The story is different and it is extra well done. Roger Pryor keeps on improving. Get them in, the picture has what it takes to please the cash customers. Business a fair average. — J. E. Stocker, Myrtle Theatre, Detroit, Mich. Neighborhood patronage. SMOKING GUNS: Ken Maynard, Gloria SheaPicked this one up in place of a percentage. Wish I had let it lie. Film was in bad shape. Did good business, but I did not stand around main exit, for I knew some one would be asking "Where did that junk come from" — Sam A. Kimball, Cornish Theatres, Inc., Limerick, Maine. General patronage. STRANGE WIVES: Roger Pryor— A Tery poor picture that did not please. Played one day to fair business. Played March 6. — J. R. Patterson, Majestic Theatre, Fort Mill, S. C. Small town patronage. THERE'S ALWAYS TOMORROW: Frank Morgan, Binnie Barnes, Lois Wilson — Best all around picture we have run for several months. Many fine comments. Will please all classes. Business poor on account of two nearby "Fairweather" theatres opening up with highly advertised pictures. About a dozen reports on this rate it from very good to excellent (Motion Picture Herald). A picture has to be good to rate nothing lower than "very good." — L. V. Bergtold, Opera House, Kasson, Minn. Rural and small town patronage. THERE'S ALWAYS TOMORROW: Frank Morgan, Binnie Barnes — A fair program picture. They will like it if you can get them in, but it's not a family picture.— Sam A. Kimball, Cornish Theatres, Inc., Limerick, Maine. General patronage. > WHEN A MAN SEES RED: Buck Jones— A good western and drew well on Saturday. Running time, 64 minutes. Played March 23.— J. T. Justice, Pickfair Theatre, Kernersville, N. C. Small town patronage. Warner Bros. BORDERTOWN: Paul Muni, Bette Davis— An tinusually good feature. Drawing power above average. Running time, 90 minutes. Played March 18-19. — J. T. Justice, Jr., Pickfair Theatre, Kernersville, N. C. Small town patronage. DEVIL DOGS OF THE AIR: James Cagney, Pat O'Brien — This picture presents the famous pair of "Here Comes the Navy" in their usual scrappy style. An interesting plot filled with comedy and some interesting shots of the San Diego Marine Corps. Deserves a good spot. Running time, 85 minutes. Played March 10-12.— E. A. Reynolds, Strand Theatre, Princeton, Minn. Small town and country patronage. RIGHT TO UVE, THE: George Brent, Josephine Hutchison — A very slow class picture that did not gross film rental here. What few saw it did not like it and told me so. Played March 4-5. — J. R. Patterson, Majestic Theatre. Fort Mill, S. C. Small town patronage. SWEET ADELINE: Irene Dunne. Donald Woods— 3-mile-a-minute twin-engined transports. Quiet, spacious cabins. Stewardess service. UNITED AIR LINES When 1 bought Warner Brothers pictures, 1 figured "Sweet Ailcline" would be one of the best bets. It proved a miserable flop and the high-class singing does not go over here. Only musicals with popular and jazz music will draw in this town. Irene Dunne sings seven songs and the picture would have been better if she had sung about three. Running time, 82 minutes. — A. E. Qiristian, Wayne Theatre, Monticello, Ky. Small town patronage. Miscellaneous RICHARD, THE LION HEARTED: Wallace Beery — This was an old silent picture and we had to cue it with our disc sound device. It went over fairly well and it was a good print and it ran through very well. Everybody liked it. Running time, 74 minutes. Played March 21-22.— Albert Hefferon, Owl Theatre, Grand Rapids, Mich. Special patronage. Short Features Celebrity JACK AND THE BEANSTALK: Comicolor Cartoons— The audience seemed to enjoy this color cartoon. It is only fair. — J. W. Noah, New Liberty and Ideal Theatres, Fort Worth, Texas. General patronage. LITTLE RED HEN, THE: Comicolor CartoonsWhile this is far from being a "Silly Symphony," it is satisfactory filler material for your best days. — J. W. Noah, New Liberty and Ideal Theatres, Fort Worth, Texas. General patronage. Columbia BACK TO THE SOIL: George Sidney, Charles Murray — Our patrons enjoyed this comedy. — J. W. Noah, New Liberty and Ideal Theatres, Fort 'Worth, Texas. General patronage. Educational GIRL FROM PARADISE: Musical Comedies— Good peppy comedy with music. — W. H. Hardman, Royal Theatre, Frankfort, Kan. Small town patronage. GOOD LUCK, BEST WISHES: Pickens Sisters, Sally Ward — Not as good as I expected and the songs weren't very good. However, we have played a lot of worse ones. Running time, 20 minutes. — A. E. Christian, Wayne Theatre, Monticello, Ky. Small town patronage. MOUNTAIN MELODY: Song hit stories— A very good musical act of its kind. Went over big here. — J. R. Patterson, Majestic Theatre, Fort Mill, S. C. Small town patronage. ONE-RUN ELMER: Buster Keaton— If you really want a comedy try this one. Had more comments on this than on the feature I played with it. Would be excellent for Friday and Saturday or will help a weak program. Running time, 20 minutes. — A. E. Christian, Wayne Theatre, Monticello, Ky. Small town patronage. SHE'S MY ULLY: Musical comedies— One of the best musical comedies made. — J. R. Patterson, Majestic Theatres, Fort Mill, S. C. Small town patronage. MGM HEY, HEY FEVER: Happy Harmonies— Very good Bosko color cartoon which will appeal to youngsters and grownups alike. — John A. Milligan, Broadway Theatre, Schuylerville, N. Y. Small town patronage. LIVE GHOSTS: Laurel and Hardy— About the same as usual for the Laurel and Hardys. Where they like them, it's great and where they don't it's_ punk. Opinion seems to be divided here. Running time, 20 minutes. — B. Hollenbeck, Rose Theatre, Sumas, Wash. Small town patronage. LIVE GHOSTS: Laurel and Hardy— The answer to an exhibitor's prayer for good comedies. Running time, two reels. — Roy C. Irvine, Ritz Theatre, Ritzville. Wash. General patronage. NOSED OUT: Irvin S. Cobb— Just fair. I guess Irvin Cobb better go back to his writing and leave the movies alone and we will all be happier. Running time, 20 minutes.— B. Hollenbeck, Rose Theatre, Sumas. Wash. Small town patronage. STAR NIGHT AT THE COCOANUT GROVE: Musical Revues — Very good musical revue. About the best one yet from Metro. Running time. 19 minutes. — B, Hollenbeck, Rose Theatre, Sumas, Wash. Small town patronage. STAR NIGHT AT THE COCOANUT GROVE: Musical revues — The fact that the audience actually applauded this musical revue in color and I held it over for an extended run speaks for its quality. Book it and boost it. Running time, two reels— Roy