Motion Picture Herald (Sep-Oct 1935)

Page scan 000783 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Sep-Oct 1935
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Sep-Oct 1935)
Leaf #:
000783
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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Dressed for Business An advertising agency's production expert sat down beside us on the New Canaan Express the other evening, with Motion Picture Herald in hand, ''Why," he asked, intending to suggest, ^'do you spend so much money on a weekly in the movie trade field} You could cut paper costs, printing costs and you only need two staples on the binding edge — and you've got a lot of expensive cuts — also you re-set your tables and standing matter oftener than you need to. That runs into money." Our answer was'. ''You wouldn't send out a salesman to call on your customers with a second day shirt and three days' beard. You do not scribble letters on cheap stationery and you swear at your secretary if there's a blur or a smudge on the page. There are plenty of papers to demonstrate typographical neglect and bad manners — but The Herald is always dressed for business, because it has to make its appearance, every issue, before practically all The world's greatest mo of the showmeU in the WOtld." tiott picture circulation — and it's A.B.C. Audited. MOTION PICTURE HERALD