Motion Picture Herald (Sep-Oct 1935)

Page scan 0001034 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Sep-Oct 1935
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Sep-Oct 1935)
Leaf #:
0001034
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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Motion Picture Daily says: Great swells of laughter, rippled by windy gusts of giggles at the Marx Brothers, roll through this musical farce. The big moments audiences will repeat around the fireside are scenes in a two-by-four cabin bulging with almost half of the passenger list before a gag ends a maniacal duel of Harpo and a moth which flutters from the flowing beard of an air hero; the masquerade of the Marxes in those same beards ravished from sleeping air heroes and Chico's explanation to a welcoming committee of why the fliers took a boat; a rip-roaring finale at an opera performance with Groucho pursuing a rich widow all over the house, and Harpo going Tarzan trapezing in the flies as the backdrops change behind baffled singers* Tie the roof on tight when this one opens. "Pay attention to what Motion Picture Daily says!"