Motion Picture Herald (July-Aug 1935)

July 2 0, 19 3 5 MOTION PICTURE HERALD 89 WHAT THE PICTURE DID E€D HE Columbia BROADWAY BILL: Warner Baxter, Myrna Loy, Walter Connolly— Everyone knows this picture lias a wonderful drag, but we ran into excessively hot weather, so only made a little above expenses. Everyone delighted. Played July 3-4.— C. W. Mills, Arcade Tlieatre, Sodus, N. Y. Family patronage. CARNIVAL: Jimmy Durante, Lee Tracy, Sally Eilers— A fair picture that was below average draw at the box office. Played July 2-3.— Harold C. Allison, Baldwin Theatre, Baldwin. Mich. Small town patronage. DEATH FLIES EAST: Conrad Nagel. Florence Rice — Another good Columbia picture that did not draw any business. Can't understand it; this company has more good entertaining pictures than the rest of the companies, but no drawing power. Please all we get. but we starve on most all of them. — Bert Silver, Silver Theatre, Greenville, Mich. Town and country patronage. MEN OF THE HOUR: Richard Cromwell. Billie Seward — A splendid entertainment. Gave good satisfaction, but did not draw any business.— Bert Silver. Silver Theatre, Greenville, Mich. Town and country patronage. THAT'S GRATITUDE: Frank Craven, Mary Carlisle—This picture was certainly not box office with us, since we had the smallest crowd on a Saturday night in two years. The performance of the veteran Craven certainly pleased and those who attended expressed their approval of the picture. Played June 1. — C. W. Mills, Arcade Theatre, Sodus, N. Y. Family patronage. UNWELCOME STRANGER, THE: Jack Holt, Mona Barrie — Showed this three days last part of week to less than average business. However, it is quite a nice little picture. They conceal the fact that it is a race horse picture and it might help to adver..ise it as such. Recording very bum. Jack Holt good us usual. — W. H. Brenner, Cozy Theatre, Winchester, Ind. General patronage. UNWELCOME STRANGER, THE: Jack Holt, Mona Barrie, Jackie Searl — A nice little picture. Holt always popular here. Glad he has signed with Universal. Maybe Uncle Carl will give him some bigger pictures to star in. Frankie Darro ruined himself here with the children with this picture. He was very popular before this; now the children tell me they don't care for him any more. What's wrong, Frankie? Must be kinda "hard up" to take a part like this one. You were very good in the "Wolf Dog." but now you've fixed yourself in my town. Don't hurry back. — Sammie Jackson, Jackson Theatre, Flomaton, Ala. Small town patronage. First National GO INTO YOUR DANCE: Al Jolson, Ruby Keeler— Warner Bros, have a very good musical in this one, far better than "Gold Diggers." Pleased those who saw it. Running time, 100 minutes. Played July 3-4. — W. T. Biggs, Adair Theatre, Adair, Iowa. Neighborhood patronage. GOLD DIGGERS OF 1935: Dick Powell, Adolphe Menjou, Gloria Stuart. Alice Brady — A well produced musical, but not in the class with "42nd Street" and "Footlight Parade." As usual, Alice Brady talks too much, too fast, too loud and too long. The dance sequences are good and Dick Powell can put over any kind of show. Pleased most of my patrons. Running time, 95 minutes. Played June 21-23. — Gladys E. McArdle, Owl Theatre. Lebanon, Kan. Small town patronage. GOLD DIGGERS OF 1935: Dick Powell. Gloria Stuart— "Gold Diggers" got away to a bad start here. Monster flood in the Republican River and terrific rains shut off all communications for nearly a week. Spient most of two days trying to locate film on other side of river. Secured services of an airplane to bring film over, but was almost reuned out even after it arrived at theatre. Picture pleased, but not up to the standard of "Flirtation Walk." Tliey slipped a little on this one for some reason or other. — John J. Metzger. Oriental Theatre, Beaver City, Neb. Small town patronage. GOLD DIGGERS OF 1935: Dick Powell, Adolphe Menjou, Gloria Stuart. Alice Brady — A great big picture that did not draw hardly film rent. Good, yes. All of it is good, but we have played so many of this type of picture, they just won't draw any business. The few we do get are satisfied, but it is so few we can't stand the gafif. Played June .TO-July 1. — Bert IN this, the exhibitors' own department, the theatremen of the nation serve one another with information on the box office performance of product for their mutual benefit. It is a service of the exhibitor for the exhibitor. Address all communications to — What the Picture Did for Ue MOTION PICTURE HERALD 1790 Broadway, New York Silver, Silver Theatre, Greenville. Mich. Town and country patronage. HAPPINESS AHEAD: Dick Powell, Josephine Hutchinson — Very good. Many favorable comments and did O. K. at the box office. Played June 19. — B. Hollenbeck, Rose Theatre, Sumas, Wash. Small town patronage. OIL FOR THE LAMPS OF CHINA: Josephine Hutchinson, Pat O'Brien — This show pleased almost everyone. Good for any day of the week. — C. R. Gregg, Liberty Theatre, Caney, Kan. Small town patronage. Fox BABOONA: Mr. and Mrs. Martin Johnson— A wonderful picture, but we always expect the best from the Johnsons. They were here in person in 1910 and their pictures have improved constantly until it is hard to tell which is the best. This one not only shows the wild animals and natives, but some beautiful scenery. It is both entertaining and educational. We always look forward to showing the Johnson pictures. They are the best pictures of the kind filmed. Running time, 72 minutes. Played June 26-27. — Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small town patronage. BRIGHT EYES: Shirley Temple, _ James Dunn— "Bright Eyes" and "Little Colonel" are two fine shows; will please anywhere. The story of "Bright Eyes" pleased the patrons the best, but "Little Colonel" is very good. If you have not run a Temple picture, do so, and you will be surprised. Running time, 80 minutes. — W. T. Biggs. Adair Theatre, Adair, Iowa. Neighborhood patronage. BRIGHT EYES: Shirley Temple— Shirley is a honey, the picture is a honey and, what's more important, the box office statement was also a honey. Played June 22. — B. Hollenbeck, Rose Theatre, Sumas, Wash. Small town patronage. BRIGHT EYES: Shirley Temple, James Dunn— I don't understand the reason, but this business was way below the usual Shirley Temple. We ran this picture at a time when four other theatres were playing Shirley Temple pictures. Everyone told me that this was the best of the lot of Temples; maybe so, but I've still got to be shown. Played June 15-18. — Earl D. Smith. Tower Theatre, Salt Lake City. Utah. Suburban patronage. DOUBTING THOMAS: Will Rogers—Good picture to good business. Personally I liked "Life Begins at 40" much better, but this one is good enough. We had the Braddock-Baer fight pictures and played on July 4. so we naturally did a good business. — S. R. Rich. Rich Theatre, Montpelier. Idaho. Town and rural patronage. GEORGE WHITE'S 1935 SCANDALS: Alice Faye. James Dunn — Good picture. One hundred per cent better than last year's picture. In fact, here is real entertainment. — S. H. Rich. Rich Theatre, Montpelier, Idaho. Town and rural patronage. HELL IN THE HEAVENS: Warner Baxter, Conchita Montenegro — The chief value of this picture is to show the horrors of war. Well produced, with some very good airplane shots, but was not generally liked. Running time, 80 minutes. Played June 19-20.— Gladys E. McArdle. Owl Theatre. Lebanon, Kan. Small town patronage. LIFE BEGINS AT 49: Will Rogers— Will draw the cash customers and please thein. .Xway above average at the box office.— Harold C. Allison, Baldwin Theatre, Baldwin, Alich. Small town patronage. LIFE BEGINS *AT 40: Will Rogers— About an average Rogers picture, possibly a little better than usual; plenty of action and enough comedy to please everybody. Will Rogers and Shirley Temple are life-savers for Fox. Played June 22. — George Lodge, Green Lantern Theatre. Claymont, Del. Small town patronage. LITTLE COLONEL, THE: .Shirley Temple, Lionel Barrymore, Bill Robinson— See report on "Bright Eyes." Running time. 80 minutes. — W. T. Biggs, Adair, Theatre. Adair, Iowa. Neighborhood patronage. ONE MORE SPRING: Janet Gaynor, Warner Baxter— Two good stars wasted in a very poor picture. Did not please anyone. Running time, 80 minutes. Played July 11-12.— W. T. Biggs, Adair Theatre, Adair, Iowa. Neighborhood patronage. ONE MORE SPRING: Janet Gaynor, Warner Baxter— Poor. It's just a poor picture in spite of the cast. S. H. Rich, Rich Theatre, Montpelier, Idaho. Town and rural patronage. WHEN A MAN'S A MAN: George O'Brien— About the usual western opus that satisfied and brought out the cash customers. Running time, 66 minutes. Played June 29. — B. Hollenbeck, Rose Theatre, Sumas, Wash. Small town patronage. WHITE PARADE, THE: Loretta Young, John Boles — A very good picture. Loretta Young played a grand part. This is a well produced picture. It certainly clicked at the box-office. D'id a swell Saturday and Sunday business. Played May 26-28. — Earl D. Smith, Tower Theatre, Salt Lake City. Utah. SubL.ilian patronage. Mascot BEHIND THE GREEN LIGHTS: Norman Foster, Judith Allen — A satisfactory picture for double bills. It received fair audience response. — J. W. Noah, New I^iberty and Ideal Theatres. Ft. Worth, Texas. General patronage. CRIMSON ROMANCE: Ben Lyon, Sari Maritza. Erich von Stroheim — Very good action picture. — Sammie Jackson, Jackson Theatre. Flomaton, Ala. Small town patronage. HEADLINE WOMAN: Roger Pryor. Heather Angel— A good program picture that did well on' a double bill with "The Masquerader." It has plenty of action. — J. W. Noah, New Lit>erty and Ideal Theatres, Ft. Worth, Texas. General patronage. IN OLD SANTA FE: Ken Maynard— Here is an exceptionally good western with fine singing and music. My patrons enjoyed it very much. If you want a fine outdoor picture date this one. It is good. — S. H. Rich, Rich Theatre, Montpelier, Idaho. Town and rural patronage. LITTLE MEN: Ralph Morgan, Erin O'BrienMoore, Frankie Darro, Dickie Moore — Good picture. Should make money for you. although I did nothing extra on it. — Sammie Jackson. Jackson Theatre, Flomaton, Ala. Small town patronage. MARINES ARE COMING, THE: William Haines, Armida, Conrad Nagel. Esther Ralston — A major product from an independent producer. Give us more like it. Gave satisfaction in every way. I believe that I can report on all Mascot pictures along with this one. I can sincerely say that I have played all of the Mascot pictures this season and there hasn't been a bad one in the bunch. Running time. 70 minutes. Played June 18-19.— M. S. Porter, Orpheum Theatre, Nelsonville, Ohio. General patronage. MGM AFTER OFFICE HOURS: Oark Gable, Constance Bennett — Good entertainment to excellent audience response. — J. W. Noah. New Liberty and Ideal Theatres, Ft. Worth. Texas. General patronage. BABY FACE HARRINGTON: Charles Butterworth. L^na Merkel — A good comedy cast and a swell title, but the picture is as near to nothing as anything I have seen for some time. Gets by as Number Two on a double feature and that's all. Running time, 66 minutes. Played June 30. — B. Hollenbeck, Rose Theatre. Sumas, Wash. Small town patronage. BIOGRAPHY OF A BACHELOR GIRL: Ann Harding. Robert Montgomery — I call this one of her