Motion Picture Herald (July-Aug 1935)

Page scan 000315 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
July-Aug 1935
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (July-Aug 1935)
Leaf #:
000315
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
June 06, 2024
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IT'S IN THE BAG! THE NEW SMASH NOVELTY BOX-OFFICE ATTRACTION WE TOLD YOU ABOUT IN FILM DAILY OVER A MONTH AGO (JUNE 3) IS AN OVERNIGHT SENSATION— A WINNER THE FIRST TIME OUT— NOTHING LIKE IT EVER BEFORE! BROADWAY HANDICAP RACE NICHT "The Original Racing Attraction Actual horse races with the blue ribbon thoroughbreds on the biggest tracks combined with a novelty idea that makes your audience a part of the race. It's a high-grade screen attraction that drags the whole town to your theatre— WEEK AFTER WEEK! It fits into your regular program without any inconvenience! It is playing in CLASS A HOUSES for it is a CLASS A ATTRACTION! Exclusive in your territory for circuit deals or exclusive in your town — ^thoroughly protected by copyright. Don't squawk if your competitor beats you to it — we're offering it to YOU— Now. Territories going fast! Act at once-Write or wire for complete details and proposition. MERIDIAN PICTURES CORP. 52 WILLIAM STREET, NEW YORK, N. Y. COPVBIGMT 1935 COPrmCMT 1935