Motion Picture Herald (July-Aug 1935)

Page scan 000408 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
July-Aug 1935
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (July-Aug 1935)
Leaf #:
000408
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
June 06, 2024
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74 MOTION PICTURE HERALD July 2 7, 19 3 5 good comedy that pays its way and the customers go out pleased. The kind of a picture that has kept this theatre going for several years. Don't overlook this girl Glenda Farrell, and Hugh Herbert. TTiey add their share and it's a lot too. Running time, 70 mmutes.— A. J. Simmons, Lamar Plaza Theatre, Lamar, Mo. General patronage. WHILE THE PATIENT SLEPT: Aline MacMahon, Guy Kibbee— Drew well and believe everyone was satisfied. Running time, 61 minutes.— J. F. Schlez, Columbia Theatre, Columbia, N. C. Small town and rural patronage. WOMAN IN RED, THE: Barbara Stanwyck, Gene Raymond— Fair murder. Stanwyck weakening, both in box office and productions. Running time, 72 minutes. Played June 26.— W. M. Allison, Mission Theatre, Clayton, N. M. General patronage. WOMAN IN RED, THE: Barbara Stanwyck, Gene Raymond— Very good and drew above average. Running time, 60 minutes. Played June 25.— J. F. Schlez, Columbia Theatre, Columbia, N. C. Small town and rural patronage. Fox BABOONA: Mr. and Mrs. Martin Johnson— Nothing to rave over.— Ben Brinck, West Point Theatre, West Point, Iowa. Rural patronage. DOUBTING THOMAS: Will Rogers— Even Bill thought this was poor, the way he walked through his Unes, and it is just the worst Rogers picture ever made. All the old ladies' home of Hollywood was there in it, but poor Bill cannot put them all over. My advice is to skip it if you can. It will sure hurt Rogers here in his next picture. Running tune, 76 minutes.— A. J. Simmons, Lamar Plaza Theatre, Lamar, Mo. General patronage. FIRST WORLD WAR, THE: A group of newsreels collated wth one-man announcer. Played June 26.— Ben Brinck, West Point Theatre, West Point, Iowa. Rural patronage. GEORGE WHITE'S 1935 SCANDALS: Alice Faye, James Dunn— Good show but did not draw very well.— W. H. Hardman, Royal Theatre, Frankfort, Kan. Small town patronage. HELLDORADO: Richard Arlen, Madge EvansGood story, excellent cast, and good photography, especially of the flood, makes this a much more satisfactory picture than some of the specials. This one will please any audience. Running time, 74 minutes. Played July 10-11.— Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small town patronage. IT'S A SMALL WORLD: Spencer Tracy, Wendy Barrie— Pleased 100 per cent those who came to see it. This fellow Tracy well liked here. We hope he keeps on making this type picture. Running time, 70 minutes.—A. J. Simmons, Lamar Plaza Theatre, Lamar, Mo. General patronage. OUR LITTLE GIRL: Shirley Temple— Many patrons claimed this one better than "Little Colonel" and "Bright Eyes." We don't think so but who are we to take issue with the cash customers. Played to good business three days and first time in history of this house was a continuous show on Sunday necessary to handle the crowds. Running time, 63 minutes. Played July 7-8-9.— Roy C. Irvine, Ritz Theatre, RitzviUe, Wash. General patronage. OUR LITTLE GIRL: Shirley Templ^Well, at last Fox has started down on the two biggest stars. We had only fair business with this one and did not please as the other Temple pictures have. They go out shaking their heads and you wonder if they will ever come back after this one.— A. J. Simmons, Lamar Plaza Theatre, Lamar, Mo. General patronage. SPRING TONIC: Lew Ayres, Claire Trevor— All I have to say for this one is it will be the audience that will need the tonic, and a lot of it. A cluck of the purest water. Terrible is the word for it.— A. E. Hancock, Columbia Theatre, Columbia City, Ind. General patronage. $X0 RAISE: Edward Everett Horton— Pleased. It's a good comedy.— W. H. Hardman, Royal Theatre, Frankfort, Kan. Small town patronage. UNDER THE PAMPAS MOON: Warner Baxter, Ketti Gallian— Right up the alley for a ten strike in this man's town. Baxter is a favorite with our patrons and while this is not another "Cisco Kid," it registered well at the box-office and our patrons. Fine for a Friday-Saturday run. Running time, 80 minutes. Played July 5-6.— M. R. Harrington, Avalon Theatre, Clatskanie, Ore. Small town and rural patronage. WHEN A MAN'S A MAN: George O'Brien— One of the best run-of-mine westerns we have had. George O'Brien good draw here. Played June 26-27.— A. B. Jefferis, New Piedmont Theatre, Piedmont, Mo. Small town patronage. Mascot MARINES ARE COMING, THE: William Haines, Armida— One of the best action pictures in a long tinr'e. Above the average. Armida very good. Glad to see Haines again. Nagel also turned in^ some good work. Running time, eight reels. — Sammie Jackson, Jackson Theatre, Flomaton, Ala. Small town patronage. MGM BABY FACE HARRINGTON: Charles Butterworth — Personally I thought this the most inane and tiresome picture I ever exhibited but it seemed to please about 98 per cent of my patrons and what pleases them is okay with me. Una Merkel is always good and Charles Butterworth gives a very good performance, if you like him. I do not. Running time, 63 minutes. Played July 3-4.— Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small town patronage. CALM YOURSELF: Madge Evans, Robert Young— A comedy drama that is just average. Business below average. Running time, 69 minutes. Played July 14-15.— R. D. Ashmun, Strand Theatre, Caro, Mich. General patronage. DAVID COPPERFIELD: W. C. Fields, Frank Lawton, Freddie Bartholomew — Even our old friend Fields could not put this classic in the paying list for us. Played late owing to poor cooperation from exchange. Too bad. Running time, 105 minutes. Played July 10-11. — A. J. Simmons, Lamar Plaza Theatre, Lamar, Mo. General patronage. DEATH ON THE DIAMOND: Robert Young, Madge Evans — It pleased the Saturday crowd. — W. H. Hardman, Royal Theatre, Frankfort, Kan. Small town patronage. HELL BELOW: Robert Montgomery— This picture did us business in spite of heat. It's very different than the ordinary run and it gave the managers pleasure to say goodnight and receive compliments. — Harland Rankin, Plaza Theatre, Tilby, Ontario, Can. General patronage. MARK OF THE VAMPIRE: Lionel Barrymore— Another picture from Metro that will keep the folks away from your theatre, not onlv the picture but the trailer you are forced to run in advance. It, too, will frighten them away. Just another date wasted. Skip it by all means or become the mark yourself for running it. Running time, 83 minutes. Played June 28. — A. J. Simmons, Lamar Plaza Theatre, Lamar, Mo. General patronage. MYSTERY OF MR. X: Robert Montgomery, Elizabeth Allan — They sure did talk about this picture, which kept them guessing till the very last. One of the few that builds up the second night. — Harland Rankin, Plaza Theatre, 'tilbury, Ontario, Can. General patronage. NAUGHTY MARIETTA: Jeanette MacDonald, Nelson Eddy — Fine picture. They failed to draw enough to pay overhead. However, no fault of the picture. We just don't think these buckwheat towns are ready for opera. This fellow Nelson Eddy should go places in this business. Believe all theatres should play it for the few who do enjoy these type pictures. Don't forget this is the picture business and not the Metropolitan. Running time, 102 minutes. Played June 2223. — A. J. Simmons, Lamar Plaza Theatre, Lamar, Mo. General patronage. NIGHT IS YOUNG, THE: Ramon Novarro, Evelyn Laye, Charles Butterworth, Una Merkel — This is an extra good picture. I call it a special for any man's house. It gave extra good satisfaction and we shall play a return engagement on the picture. Evelyn Laye is certainly great, Novarro always good and the cast better than the average on pictures nowadays. Played July 11.— Bert Silver, Silver Theatre, Greenville, Mich. Town and country patronage. RECKLESS: Jean Harlow, William Powell— I consider this Jean's best picture. A good story, good music and dance numbers and an excellent cast make this a very pleasing picture. May Robson, as usual, almost steals the show. Carnival shots are good. In fact, there is enough variety in this production to please the entire audience. Unusually hot weather cut down the box-office receipts but that is not the fault of the picture. Pleased. Running time, 99 minutes. Played July 13-14.— Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small town patronage. SEQUOIA: Jean Parker — You will be glad to show this picture. It is something different and a wonderful picture. It pleased. — W. H. Hardman, Royal Theatre, Frankfort, Kan. Small town patronage. TIMES SQUARE LADY: Robert Taylor, Virginia Bruce — This hardly rates a Sunday date as it is merely a good program production. As such it pleased fairly well and grossed no more than the strength of the picture warranted. Running time, 70 minutes. Played June 30July 1-2.— M. R. Harrington, Avalon Theatre, Clatskanie, Ore. Small town and rural patronage. Monogram DESERT TRAIL: John Wayne. Mary Kornrnan— Just a little too much shooting and too much riding. Rather light material and might do on double bill. We do not show double programs, so left us looking like we had just let a bird go. — W. H. Brenner, Cozy Theatre, Winchester, Ind. General patronage. HOOSIER SCHOOL MASTER, THE: Norman Foster, Charlotte Henry — This is a great small town picture. Every one has read the book and it is well acted. The work of the stars is fine and a splendid cast. Pleased all hands here. Played July 9-10. — Bert Silver, Silver Theatre, Greenville, Mich. Town and country patronage. MYSTERIOUS MR. WONG. THE: Bela Lugosi— If^ your patrons like Chinese pictures, here's one that will sure please them. We thought it very good. — Sammie Jackson, Jackson Theatre, Flomaton, Ala. Small town patronage. MYSTERIOUS MR. WONG, THE: Bela Lugosi— Very good Saturday offering. Above average. Running time, 68 minutes. Played June 20. — J. F. Schlez, Columbia Theatre, Columbia, N. C. Small town and rural patronage. MYSTEIRY MAN: Robert Armstrong— A very good picture. Fine with a western on Saturday night. — Sammie Jackson, Jackson Theatre, Flomaton, Ala. Small town patronage. TEXAS TERROR: John Wayne— Like all other John Wayne westerns, it drew well and we made some money. They are nothing outstanding, but they fill the house. Hope we will have more and better westerns this coming year. They mean money in the small exhibitor's pocket. Running time, 51 minutes. Plaved June 28-29.— J. F. Schlez, Columbia Theatre, Columbia, N. C. Small town and rural patronage. Paramount ALL THE KING'S HORSES: Carl Brisson, Mary Ellis, Edward Everett Horton — Did a nice business the second night. Everybody pleased. Mary Ellis's marvelous singing captivated the audience. Carl Brisson also good; his superb dancing was comparable to Fred Astaire. Everyone was humming or whistling his songs for days. This picture should do well anywhere. Played July 5-6. — Fred J. Case, La Belle Theatre, La Belle, Fla. Small town patronage. COLLEGE SCANDAL: Arline Judge, Kent Taylor —A murder mystery with a college background. Good story, good cast. Pleased everyone. Business above average. Running time, 78 minutes. Played July 7-8. — R. D. Ashmun, Strand Theatre, Caro, Mich. General patronage. FOUR HOURS TO KILL: Richard Barthelmess— We consider this one of the finest pieces of acting and direction we have ever shown, but it did not get us any money. Played July 4-5. — A. B. Jefferis, New Piendmont Theatre, Piedmont, Mo. Small town patronage. GILDED, LILY, THE: Claudette Colbert— Good picture. Drew well and pleased. — Sammie Jackson, Jackson Theatre, Flomation, Ala. Small town patronage. GILDED LILY, THE: Claudette Colbert— My patrons liked this 100 per cent. Not a dull moment in the whole picture. I played this on "Ladies' Night" ind did not fail at the box office.— E. W. Sokolowsky, New Rialto Theatre, New Britain, Conn. Small town patronage. GLASS KEY, THE: George Raft— A well made pictures that gives George Raft a chance to act again. Good plot, excellent cast. Will please everyone. Played to average business. Running time, 77 minutes. Played July 2-4.— R. D. Ashmun, Strand Theatre, Caro, Mich. General patronage. COIN' TO TOWN: Mae West— The best picture this star has made failed to click for us. Just another play date wasted at the peak of film rentals. Running time, 73 minutes. — A. J. Simmon's, Lamar Plaza Theatre, Lamar, Mo. General patronage. HOLD 'EM YALE: Patricia EUis, Cesar RomeroJust another quickie: that tells it. — A. E. Hancock, Columbia Theatre, Columbia City, Ind. General patronage. LIMEHOUSE BLUES: George Raft, Jean ParkerBetter than expected. Drew pretty good, too. Seemed to please.— Sammie Jackson, Jackson Theatre, Flomaton, Ala. Small town patronage. LIVES OF A BENGAL LANCER: Gary Cooper, Franchot Tone — Here is a picture that Paramount can be proud of. It can't be beat for a picture of this type. Every day or so I still hear someone mention the fact that it was one of the best pictures they had ever seen. Drew pretty good and pleased 'em all (so far as I can find out). — Sammie Jackson, Jackson Theatre, Flomaton, Ala. Small town patronage. LIVES OF A BENGAL LANCER: Gary Cooper, Franchot Tone — A very good picture. I played it on a Sunday and Monday and did more than the average business. If it wasn't so warm we could have done better. Played June 30-July 1.— E. W. Sokolowsky, New Rialto Theatre, New Britain, Conn. Small town patronage. McFADDEN'S FLATS: Walter C. Kelly, Betty Furness, Richard Cromwell — Good comedy but dialect hard to understand in spots. Lowest Sunday gross for many months. Played July 7-8.— A. B. Jefferis, New Piedmont Theatre, Piedmont, Mo. Small town patronage. ONCE IN A BLUE MOON: Jimmy Savo— Poorest "flicker" I ever saw. Any one who takes money either for exhibiting or distributing should pin a tag on their lapel, "I am Jesse James." Running time.