Motion Picture Herald (May-Jun 1936)

Page scan 000225 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
May-Jun 1936
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (May-Jun 1936)
Leaf #:
000225
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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HOW MANY PEOPLE IN YOUR TOWN LOVED WILL ROGERS? You will win their friendship by helping to establish the Will Rogers Memorial Hospital as a living monument to that great American. Moreover, the deep affection in which Will Rogers was held assures you of an open-hearted response to your appeal. For the Hospital is for the benefit of the ill and needy of the great humorist's own profession ... to which he contributed generously while he lived. Located in the Adirondack Mountains, New York, its facilities are available to everybody working for stage, screen or theatre . . . from all parts of the country. The week of May 22-28 has been designated to allow the public to contribute. The larger circuits and many independent exhibitors have already pledged themselves to co-operate. Undoubtedly you have lent your theatre to charitable purposes from time to time. Here is your own charity ... of, by and for your own industry. We therefore urge you immediately to fill out and send in the accompanying coupon ... in time to receive campaign material. Do it now .... and be proud to say, "l did my bit!" FILL IT OUT! TEAR IT OUT! MAIL IT NOW! MHH Please mail this coupon to Major L. E. Thompson, Chairman Will Rogers Memorial Fund Room 414, 1619 Broadway, New York City J hereby apply for membership in the Will Rogers Memorial Hospital Fund as follows: 1. I will take collections 3 times daily in my theatre (theatres) and run the trailer with Lowell Thomas, Bing Crosby, Shirley Temple, Irvin Cobb and May Robson during the week of May 22nd-28th. yes □ No □ 2. I will subscribe memberships for my theatre (theatres) on the seating basis, and enclose my check for $ Each theatre seating joo or less, $10; 500 to v _ «... 1000, $15; ioooto 2000, $25; over 2000, $25. ICS I — I INO Ll I will also invite patrons to leave contributions at the box office. Name Address Theatre name & capacity^ BE 100^ — ADOPT ONE OF THESE PLANS TF