Motion Picture Herald (May-Jun 1936)

Page scan 000453 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
May-Jun 1936
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (May-Jun 1936)
Leaf #:
000453
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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May 23, 1936 MANAGERS' ROUND TABLE 87 PASKOW WILL SUPPLY COMBINATION AD MATS So many requests have come to this department and to the author from Round Tablers for copies of the combination ad layouts created by Bob Paskow and reproduced in the issues of April 25th and May \6th, that the New Jersey Warner Theatres ad chief has consented to furnish the mat in limited numbers for use elsewhere at cost plus postage. The mats may be obtained by writing Paskow at Warner Bros. Theatres, 17 Academy St., Newark, N. J. —A-M1KE. Arranges Welcome To Conventioneers Participation of Mayor Rolland B. Marvis of Syracuse in the stopover welcome to the MGM-Loew's executives was one of the toppers in the fancy greetings campaign arranged by Manager Ed McBride, of Loew's State in that spot. Special convention train on way to Chicago was illuminated at depot by light squad trucks of local fire department and as train drew in, the visitors were greeted by Veterans of Foreign Wars band, in full regalia. Broadcasting from the depot was another "first" put over by McBride, who got station WSYR to put lines and broadcasting sets alongside the special for the reception, -at which the Mayor presented key to the city to sales chief William Rodgers and then presented theatre head, J. R. Vogel who acknowledged the greetings (see photo) over the mike. E. A. Schiller, Al Lichtman, Nicholas M. Schenck and Howard Dietz also said "hello." During the stopover, newsboys hurried through the train passing out special newspaper editions promoted by McBride. Dailies were generous in reporting the stop-over and all in all, McBride piled up a lot of good advertising and prestige for his theatre and the MGM product. THE APRIL WINNERS EXECUTIVES* DELEGA1 "LOEW'S SP-T7 Ty^T-P-SYt RUSSELL HARDWICK BILL HENDRICKS It's the Southland to the fore, folks, in the Quigley April Competitions with Bill Hendricks of the Warner, Memphis, Tenn., and Russell Hardwick of the Lyceum, Clovis, New Mexico, taking down the Silver and Bronze plaques, respectively. Bill is a third-time winner on Warner's "Colleen" and Russell hits for his first plaque honors on Paramount's "Lonesome Pine". Joe Vogel and Ed McBride at Mike Chamber of Commerce Tied by Cliff Work Furthering the idea of securing finger prints of San Franciscans for civil identification, Cliff Work on "Find the Man" at the RKO Golden Gate, through cooperation of local chamber of commerce and police department to secure print records for this purpose. Outfit was rigged up in lobby with patrons invited to have their prints taken on cards obtained from the Department of Justice and Work managed through the tiein to stir up some additional publicity and further outside interest on the date. "Are you prepared for summer?" Identify the Silhouette George Ritch, district manager for Skouras' Queens Theatres on Long Island has effected a tieup with the newspaper whereby silhouettes of leading townsfolks are printed daily and to those correctly identifying them tickets are awarded. Five days after the publication of each silhouette the names of the winners are listed incorporating paper with stories. "Are you prepared for summer?" Stresses Davis Award Lot of exploitation on Warner's "Golden Arrow" plugs the Academy Award slant in building up Bette Davis. Various ways to cash in are suggested with complete setup for contact to find the town's best actress. Special trailer showing star receiving Award is available and free to theatremen for advancing plug on the picture. Teaser Card Sells "Obsession" Date Teaser cards were distributed by Herbert Bloom, Ware Theatre, Beverly, Mass., for "Magnificent Obsession." Printed in black on white, copy read "this is leap year, so for safety's sake see" etc., etc. Attached to card was large safety pin. Co-op page was secured day ahead, only garages advertising, copy tying in with accident in the picture. Contest was planted in classified section and special preview was held for teachers, clergy and doctors. "Are you prepared for summer?" QUIN DISPLAY. These life-like cut outs of the Quins served as Howard Knevel's attractive "Country Doctor" lobby display at the RKO Capitol in Ottawa, Can. All lettering in flitter.