Motion Picture Herald (Jul-Aug 1936)

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1936
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1936)
Leaf #:
000310
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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76 MOTION PICTURE HERALD July 18, 1936 Running time, seven reels. Played June 26-27.— Rudolf Duba, Royal Theatre, Kimball, S. D. Small town patronage. MY MARRIAGE: Clair Trevor, Pauline Frederick, Kent Taylor — This film to our surprise was a box office success and stood up on a three day run. Everyone enjoyed it. — J. W. Noah, New Liberty and Ideal Theatres, Fort Worth, Texas. General patronage. PRISONER OF SHARK ISLAND, THE: Warner Baxter, Gloria Stuart — Another horror picture that did not pay expenses. Warner Baxter is wonderful in this one, but it is too brutal. Well produced and historically correct but did not please. Running time, 95 minutes. Played July 1-2.— Gladys E. McArdle, Owl Theatre, Lebanon, Kansas. Small town patronage. United Artists MODERN TIMES: Charlie Chaplin, Paulette Goddard — About as "Modern" as the horse and buggy. This might have been o.k. ten years ago but so far as I know it did not please anyone here. The press For Close-up Service use Railway Express They're all doing it: Hollywood's feature magnates, educational and short-subject producers, amateurs — yes, nearly the whole motion picture world — are using Railway Express for films and accessories. With 23,000 Railway Express offices spotting the continent, you can reach almost anybody in America, sure-fire and at top speed: Quick pick-up by fast Railway Express motor truck on your phone call, forwarding at passenger train speed, delivery promptly on arrival with double receipts to double the sureness and clinch the records. Merely telephone the nearest Railway Express office for service or information. Railway Express Agency Inc. nation-wide rail-air service sheets said "no one but Charlie Chaplin could have produced such a picture." Well, that is something to be thankful for. The talkies are tops now and Charlie might as well make up his mind to join 'em or get out, at least so far as this theatre is concerned. Running time, 87 minutes. Played June 19-21. — Gladys E. McArdle, Owl Theatre, Lebanon, Kansas. Small town patronage. MODERN TIMES: Charlie Chaplin, Paulette God dard— Hats off to the master. One who has seen practically all the Chaplin pictures, I was naturally anxious to see the latest about which so much has been written. I personally term it a masterpiece. The more I saw the picture the greater my admiration for Chaplin. One cannot grasp it all seeing it once. Some critics said that Chaplin used his old tricks. That may be true to an extent but there was plenty that was new. The feeding machine alone is worth the admission price. The two sequences in the big plant are outstanding triumphs. It is to be regretted that Chaplin is so rarely seen. This is probably his last. We showed this July 3-4. We had a lot of youngsters who had never seen Chaplin. The weather being cool we did nice business with this. This had drawing power for us and everyone seemed to enjoy it immensely. — J. E. Stocker, Myrtle Theatre, Detroit, Mich. Neighborhood patronage. SANDERS OF THE RIVER: Leslie Banks, Paul Robeson, Nina Mae MacKinney — Held off on booking this as long as possible and then buried it on midweek double show. Mark us up for a big error. For an action house such as ours, it's a natural. Yes. we are goine to bring it back. Running time, 93 minutes. Flayed July 1-2. — C. E. Fismer, Lyric Theatre, Hamilton, Ohio. Family patronage. THESE THREE: Joel McCrea, Miriam Hopkins, Merle Oberon, Bonita Granville, Marcia Mae Jones — This picture may be a little hard to sell in situations like mine. But make no mistake, it has everything and is unusual in theme. The cast does magnificent work, all of them, Hopkins, Oberon, McCrea and the little hell cat Bonita Granville that does all the dirty work. I think the entire audience would like to have smacked her. That was the kind of role she put over. Not forgetting Marcia Mae Jones, the pitiful little stooge that was the foil for the Granville brat. — A. E. Hancock, Columbia Theatre, Columbia City, Ind. General patronage. THESE THREE: Joel McCrea, Miriam Hopkins, Merle Oberon — Saw this one out of town and can't forget it. McCrea's acting was outstanding and there is something new, different, refreshing about Miss Hopkins' acting. They are my favorite team from now on. — C. McKusick, Assistant Manager, Community Theatre, Guilford, Maine. Small town and rural patronage. Warner Brothers MAN HUNT: Ricardo Cortez, Marguerite Churchill, William Gargan, Charles "Chic" Sales, Maude Eburne — Just a small town story that was liked. Plenty of thrills and laughs, with Chic Sales furnishing most of the laughs, ably assisted by Maude Eburne. Running time, 65 minutes. Played June 27-28.— Gladys E. McArdle, Owl Theatre, Lebanon, Kansas. Small town patronage. PETRIFIED FOREST THE: Leslie Howard, Bette Davis, Charley Grapewin, Humphrey Bogart — This would be a great picture with a happy ending but they do not like a sad picture. Bette Davis and Leslie Howard give excellent performances but the real star of the show is Charley Grapewin. He went over big. They are still asking when I am going to have another picture with him. Humphrey Bogart, as Duke Mantee, is very good. Just another picture that did not click. Running time, 83 minutes. Played June 13-14. — Gladys E. McArdle, Owl Theatre, Lebanon, Kansas. Small town patronage. WIDOW FROM MONTE CARLO, THE: Dolores Del Rio, Warren William — A pleasing pice of fluff. Any picture that takes place at a summer resort with amusement devices seems to find favor. As a whole, a very pleasing hour's diversion. I double billed it with "Barbary Coast." This double bill drew good average business. — J. E. Stocker. Myrtle Theatre, Detroit, Mich. Neighborhood patronage. Miscellaneous SKULL AND CROWN: Rin Tin Tin, Jr.— This action film received a splendid audience response and was a good box office attraction. It is nice entertainment for the not too discriminating type of patron.— J. W. Noah, New Liberty and Ideal Theatres, Fort Worth, Texas. General patronage. TRAILS OF ADVENTURE: Buffalo Bill, Jr.— Just a cheap clap-clap western that received a poor audience response from the easy-to-please. — T. W. Noah, New Liberty and Ideal Theatres, Fort Worth, Texas. General patronage. Short Features Columbia "LIL AINJIL" Krazy Kat Cartoons — Poor cartoon. The one series of Columbia shorts that do not please. — C. E. Fismer, Lyric Theatre, Hamilton, Ohio. Family patronage. Educational LIFE OF THE PARTY, THE: Song Hit Stories— A dandy one-reeler full of entertainment. Running time, one reel.— Rudolf Duba, Royal Theatre, Kimball, S. D. Small town patronage. SKI-SCRAPERS: Treasure chest— Good reel of snow skiing in winter. Full of thrills and spills. Running time, one reel.— Rudolf Duba, Royal Theatre, Kimball, S. D. Small town patronage. Metro-Goldwyn-Mayer ALIBI RACKET: Crime Doesn't Pay Series— Crime does not pay. So far neither has this series.— Running time, two reels.— C. E. Fismer, Lyric Theatre, Hamilton, Ohio. Family patronage. AUDIOSCOPICS: Pete Smith— A novelty reel that caused considerable amusement. Seemed to please. Running time, one reel.— Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small town patronage. DIVOT DIGGERS: Our Gang— Not quite up to the Our Gang standard, but plenty funny at that. It pleased. Running time, two reels. — Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small town patronage. FOOTBALL TEAMWORK: MGM Sports ParadeNice reel. Wish we could get early bookings on seasonal subjects such as this. Imagine football in July. Running time, one reel.— C. E. Fismer, Lyric Theatre, Hamilton, Ohio. Family patronage. JONKER DIAMOND: MGM Miniatures— A most interesting single reel. It had everyone heaving a huge sigh of relief when the diamond was successfully cut. Running time, 10 minutes.— C. McKusick, assistant manager, Community Theatre, Guilford, Maine. Small town and rural patronage. NURSE TO YOU: Charley Chase— Good comedy. Chase always pleases here. — C. E. Fismer, Lyric Theatre, Hamilton, Ohio. Family patronage. OLD PLANTATION, THE: Harman-Ising— Swell color cartoon. Running time, nine minutes. — C. E. Fismer, Lyric Theatre, Hamilton, Ohio. Family patronage. PERFECT TRIBUTE, THE: Chic Sale SpecialPlayed on 4th of July weekend. MGM should keep a few prints of this available for years to come. Can and should be replayed by all exhibitors. Running time, 18 minutes. — C. E. Fismer, Lyric Theatre, Hamilton, Ohio. Family patronage. Paramount KING OF THE MARDI GRAS: Popeye the Sailor — Another Popeye that is different from any cartoon on the film market. It simply is a knockout for thrills on a rolling coaster track. Running time, one reel. — Rudolf Duba, Royal Theatre, Kimball, S. D. Small town patronage. POPULAR SCIENCE: Very good, all in color and good entertainment. Running time, one reel. — Rudolf Duba, Royal Theatre, Kimball, S. D. Small town patronage. RKO Radio MISMANAGED: Radio Musical Comedies— A musical comedy of a good type. Plenty of laughs. Running time, two reels. — Rudolf Duba, Royal Theatre, Kimball, S. D. Small town patronage. Vitaphone BORRAH MINEVITCH AND HIS HARMONICA RASCALS: Melody Masters— One of the best single — reels I have seen in a long time. And how those boys can play. Running time, 10 minutes. — C. McKusick, assistant manager, Community Theatre, Guilford, Maine. Small town and rural patronage. BLACK NETWORK, THE: Broadway BrevitiesVery good musical short with colored stars. Fine singing and dancing. Running time, one reel. — Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small town patronage. I WANNA PLAY HOUSE: Merrie MelodiesColored cartoon that is very good. Running time, one reel.— Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small town patronage. JOLLY COBURN AND ORCHESTRA: Melody Masters — Another fine Melody Master. These musical shorts are always good. Running time, one reel. — Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small towm patronage. RAMON RAMOS AND ORCHESTRA: Melody Masters — Excellent Melody Master. Running time, 10 minutes. — Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small town patronage. STARS CAN'T BE WRONG: Broadway BrevitiesVery good two-reel from Vitagraph. Running time, 20 minutes.— Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small town patronage. TIMBER GIANTS: Pepper Pot— Very interesting