Motion Picture Herald (Jul-Aug 1936)

80 MOTION PICTURE HERALD July 18, 1936 THE WATERSON SILVER PLAQUE PRESENTATION AND BANQUET GIVEN IN HONOR OF THE WINNER Invites Inspection Of Cooling Plant Keeping in mind that the average theatregoer has no idea of how a theatre cooling system functions, Manager Harold Armistead, Lyric-Avalon, Easley, S. C, runs a trailer as follows: "Would you like to see our 'Weather Factory' in operation ? We'd be glad to show you through anytime." Easley reports that many have accepted the invite and have helped spread the word on the theatre's comfort. To sell the cool idea via lobby display, Easley forwards shot illustrated below of decoration piece. Appropriate copy, such as "Cool as a Mountain Top" is used, with lettering cut out of heavy paper with tissue pasted behind the letters. Flasher button is utilized behind light signs. Stars are silver stick-ons from the corner stationery store. Blue bulbs are planted between sections with blue baby spot overhead. Display is of wall-board, with background pale blue, the mountains, purple, green and white and trees in black. "Have You Contributed Lately?" Weinberg's New Post Herman D. Weinberg, formerly managing director of the Little Theatre in Baltimore, Md., has been appointed director of publicity of the French Motion Picture Corp. headquartering in New York City. Armistead's Star-Studded Lobby Cool Display Waterson Receives Quigley May Plaque Theatremen representing Indiana-Illinois Theatres Company gathered recently in Whiting, Ind., and joined with national legislators, local chamber of commerce heads and publishers as guests of Alex Manta, circuit president, at the presentation to Manager R. W. "Watty" Waterson, Hoosier Theatre, Whiting, of the Quigley Silver Plaque for May voted him on his "Klondike Annie" date. The actual presentation was made to Waterson by Congressman Wm. Schulte, of the First District of Indiana. Pictured above, left, at the ceremonies are Allen Bradley, president, Whiting Chamber of Commerce, Waterson, Manta, the Congressman and Patrick Griffith, local publisher. Winner Lauded at Banquet Further honors were conferred upon the winning theatreman at banquet that followed and presided over by Mr. Manta. Speakers from among those present lauded highly the efforts of Waterson in creating his winning campaign, mention also being made of the excellent cooperation from Bill Loomis and house artist, Norman Johnstone. Guests at the banquet, pictured above, included: Mike Evon, Vic, Indiana Harbor; Jack Albertson, Indiana, Indiana Harbor; Norman Johnstone ; Art Wartha, Roxy, Laporte, Ind.; Bill Loomis, Capitol, Whiting; Harry Rubin, Tivoli, Michigan City, Ind. ; R. W. Waterson, Congressman Schulte, Alexander Manta, Patrick Griffith and Allen Bradley. Gayety, South Chicago, 111.; Jack Burhorn, Gayety, South Chicago; S. S. Holland, Elco Theatres, Elkhart, Ind., and Ferdi Nessel, Jefferson, Goshen, Ind. The Silver plaque for May was Waterson's first winning in the Quigley Awards. His entry was on Paramount's "Klondike Annie," the theatre being a 450-seat house with a subsequent run policy and situated just a short distance from Chicago. Davis Lobby Display Credits Depinet Advertising from the producer to the exhibitor, direct and through the trade press, has for some time, as readers know, been utilized by Manager Walt Davis, of the Capitol, Regina, in Saskatchewan, as part of his lobby display. Placed on tables conveniently located, patrons have gotten into the habit of stopping to examine the various broadsides, inserts, etc. Latest of the Davis activities in this respect is illustrated below — a showing of recent pieces of promotion literature on Radio's product mailed to exhibitors by Ned E. Depinet, RKO Distributing Co., president. On card in rear of table Davis explains to the folks that the literature is advance information of what is coming from that company and extends a bow in the direction of Depinet. Material shown included message on "Mary of Scotland," the ticket gag individualized letter on "Annie Oakley," and other advertising literature. n€D€. D€PIH€T flEW YORK CITY Walt Davis' Lobby Presentation