Motion Picture Herald (Jul-Aug 1936)

July 18, 1936 MANAGERS' ROUND TABLE 85 Good Evening: One more reminder of the fact that Bob Taylor's newest picture "Private Number" starts tomorrow at the Fox Theatre. I'm quite positive that there isn't a person in Pomona "Valley who won't enjoy this show, since the story is paced as fast as Bob's own meteoric rise in pictures with Loretta Young adding greatly to the attractiveness of the program. The preview feature should not be overlooked either because it's one of Damon Kunyon's rollicking comedies — "The Three Wise Guys" and features Robert Young, Betty Furness and Raymond Walburn. So don't miss this program. Bob Cannom. Chatter style of newspaper advertising as utilized by Manager Bob Cannom of the Pomono Theatre, Pomono, Cal. The "good evening" head is used regularly by Cannom in these onecolumn displays which have built up quite a bit of reader interest. Good Evening: Just received a booking confirmation on Bob Taylor's latest picture, "Private Numbers." It seems funny to watch Bob on the screen since during most of his College career in Pomona he was a regular member of our audience, particularly on Saturday nights. But even though the jump was a long one, he seems to have landed on both feet. Loretta Young is costarred with Bob in "Private Numbers" and advance notices give it plenty of good reviews so I know you'll enjoy seeing it when we play it at the Fox. BOB CANNOM. Gag Street Bally Used By Rowberry for "Ray" For his street bally on "Invisible Ray," John Rowberry, Hunter Theatre, Elko, Nev., purchased a regular cooking pot and attached a galvanized stove pipe to it, imprinted it and slipped it over his "stooge's" head. Man wore oversize white gloves, paraded streets and stopped to peer into shop windows. Prior to stage showing, all lights were turned out in house, green foots turned on and man would appear on stage and in trembling voice say "I'm coming here on Thursday." On "Robin Hood of El Dorado" entire staff wore Mexican hats, window cards were spotted in ace stores about town and due to large Mexican and Spanish population in Elko, ads were run in those languages. How They Treated "Milky Way" Abroad In Glasgow, Scotland, C. Young at the Paramount Theatre staged a competition which was run in conjunction with the Glasgow Evening News, for which a radio firm donated two of their sets for the best reviews turned in on the picture. Contest was held during entire run of film and paper gave it plenty of space. Arrangements were made for milk company to banner all their trucks, tieup was made with department store which displayed five-foot cutouts of Lloyd and Helen Mack and a 15-foot banner was planted at football club ground. At Newcastle, England G. G. Sadler for his date at the Paramount Theatre there tied up newspapers, which were induced to advance date of Tyneside Milk Week to coincide with week of showing. Procession of 80 bannered milk wagons, carts, etc., headed by lorry bearing 48 cutout heads of Lloyd covered city. Milk bottle discs were used by all local milk distributors and milk posters occupying commanding sites all over city bore picture copy. And At Manchester Where Harry Murray at the local Paramount opened a milk bar in his lobby through aid of cooperating dairy (see photo). Entire staff was dressed as milk maids and men and for further lobby display full size Lloyd cutout was used with glass of milk in extended hand. Front of theatre was decorated with oversized milk bottle cutout on which were posted scene stills. Murray's "Milky Way" Lobby Bar Free Permanent Given For "Invisible Ray" Doubtless figuring that the patrons of the Wicomico Theatre in Salisbury, Md., would have their hair standing on ends after seeing "Invisible Ray," Harry Moller tied up leading beauty parlor, which offered a free permanent to any young lady who would sit alone in the theatre at midnight and witness the picture. Announcements were run that, before entering theatre, the young lady would be subjected to a thorough physical examination, all lights would be turned out in house and after brief prologue she would be taken to "ghostland." Harry reports that he had 20 applicants, chose the most likely one, and that after due publicity crowds gathered at the theatre to watch the gal enter. Papers grabbed the stunt and played it up much to the satisfaction of the beautician. "CYRANO DE BERGERAC" Cyrano won his women by the eloquence of his prose. Alexander Smith wins them by the beauty and luxuriance of its floorcoverings . . . which is why you will find Alexander Smith Carpets in the majority of the country's most successful theatres. ALEXANDER SMITH CARPET